"We've used Mequoda's strategies and techniques to sell thousands of books, videos, and subscriptions."
- Charlie Spahr, Executive Director, The American Ceramic Society
Access Challenge Landing Pages are the landing pages that a user encounters when trying to access premium (member-only) content from a site for which they are not a member, or for which they are not signed-in.
The sole purpose of a dedicated landing page is to get that order.
Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They may attract organic traffic, but are dedicated to converting traffic, regardless of the source.
Generally traffic arrives at dedicated landing pages via links from sources the publisher controls, such as PPC (pay-per-click), affiliate advertising, or paid advertising.
To date, the Mequoda research team has identified six unique variations on the dedicated and hybrid landing pages:
It isn’t enough to know how to design a landing page, you should also understand why writing for the web is not the same as writing for print
Effective membership websites employ an access challenge landing page that teases users with a snippet of the content that awaits them beyond the turnstile.
Private, exclusive, premium and paid-only vs. visible, available and accessible. The conundrum for membership website has long been how to have it both ways.
The idea of a pay-for-access website appeals to everyone who owns valuable, premium content. And it’s a viable business model for some publishers. But what if visitors and potential paying customers can’t find your site and its members-only content?
Access Challenge Landing Pages are the landing pages that a user encounters when trying to access premium (member-only) content from a site for which they are not a member, or for which they are not signed-in.
Download our new report (for free) and learn how to maximize your Internet marketing conversion rates by using the right landing page template for the job
A landing page is an indispensable component of your online marketing campaign. We define it as any webpage where you and your users begin a mutual transaction.
The end goal of a landing page can be to get users to:
12 Webpage Templates Used by Today’s Top Publishers to Convert and Monetize the Most Visitors
Send visitors to the front door, not the window
There are dozens of goals shared by Internet marketers across the globe.
Somewhere at the top of almost everyone’s list is “increase visits to the website.”
It is probably on your list, but is your website ready for a surge of visitors?
As we discussed yesterday, not every website is.
To ensure that your website is ready, a system has to be in place that directs users to webpages that are designed to answer their needs.
The Internet is a constantly evolving medium. Websites get redesigned, either owing to new graphics, new content, or because the essential architecture is inadequate to serve the site visitors.
If the human factors haven’t been properly addressed — if visitors can’t easily find what they’re looking for or can’t order your product easily — you’ve got insurmountable problems that mandate you to re-engineer your website. The issue here is website usability.
In the time since we first published a review of the landing page for Andrew Harper’s Hideaway Report, some elements have been redesigned, but some have only gotten worse.
TimesSelect generated more than a half million new subscribers in its first 12 months
After previously having offered access to its archived content for free, and charging only for access to its celebrated, syndicated columnists, a new revenue model has emerged at the New York Times.
The Times now offers three levels of information. At the lowest level, most of the current day’s news is available without charge to all The New York Times website visitors.
"We've used Mequoda's strategies and techniques to sell thousands of books, videos, and subscriptions."
- Charlie Spahr, Executive Director, The American Ceramic Society
"We have used the Mequoda Method to deliver a real-time online magazine that features individual issues and our amazing archive of premium content."
- Paul Belliveau, Vice President New Media and Production, Yankee Publishing
“We’ve used these techniques to boost sales of our higher-priced products, and dramatically increase our multiplatform subscription revenues.”
- Susan Laden, Publisher, Biblical Archaeology Society
"Adoption of the Mequoda Method has produced three benefits for us. First, we are seeing sustained growth in subscription revenue. Second, we monetized a content archive with two decades of news and information. Three, our new customers have immediate access to the content they seek."
- Robert Michel, Founder, The Dark Intelligence Group
"We have used the Mequoda Method to increase our revenue by more than 60% while completely eliminating direct mail from our marketing mix. Unsurprisingly, this has allowed us to dramatically increase profitability and our ability to fund our mission-driven programs."
- Gail Odeneal, Director of Marketing, Program on Negotiation Harvard Law School
"We have used the Mequoda Method to create two successful online magazines that generate subscription revenues that are completely independent of our advertising driven legacy business model."
- Stuart Hochwert, Founder and CEO, Prime Publishing
"We know there’s demand for individual subscriptions based on our limited marketing efforts, but we needed the resources of a top-tier marketing organization to effectively and aggressively scale our individual subscriptions business. Mequoda has the best business processes we’ve seen for getting the job done."
- Hampton Stephens, Publisher, World Politics Review
"Mequoda’s knowledge of the fundamental practices and technologies at the core of the media business is unsurpassed by any other group of consultants I know. If you’re in the media industry, Mequoda would be a valuable ally."
- Bryan Welch, Publisher
“The team I worked with at Interweave successfully transitioned a leading print enthusiast media business into the digital age. The folks at Mequoda were an important part of this team and the company’s most valued strategic advisor. We could not have done it without them.”
- Clay Hall, Former CEO, Interweave
"With more than 3.2 million monthly unique visitors, Mother Earth News has increased its revenues 39X over the past 10 years, using these strategies.”
- Bill Uhler, Publisher, Ogden Publications
