Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: email conversion rate

The 6 Most Important Email Analytics for Magazine Publishers

How to turn six email analytics metrics into a big picture about the performance and plans for digitally marketing your publication

The Best Audience Development Job Description We’ve Seen

Audience development personnel have a very specific, and incredibly important job within an organization.

Finding the right audience development staff can mean the difference between thousands of email subscribers and tens of thousands of dollars in additional revenue.

The best audience development job description I’ve ever seen comes from one of our clients.

Use Website Floaters to Increase Email Conversion Rates

Now that more than half of all Internet users block pop-ups and Google has banned them from use by PPC buyers, there are two more good reasons to drop this once effective website design technique and look for a better way to increase landing page conversion rates.

Your Introduction Email Subject Line is Critical

“Hello, sailor. Can I buy you a drink?”

“Do you come here often?”

Of course these silly pick-up lines are good for a laugh, but do you know how to really introduce yourself to new prospects? When you’re about to launch a relationship with new customers, the subject line for introduction email is the first time you get to try to impress them.

The Email Analytics You Forgot to Measure

When you think of the term “email analytics” there are two metrics you probably think of first: open rate and click rate.
If those are the only two you can think of off the top of your head, it’s probably because most email service providers use these primary metrics in most of their dashboards.

The Organic Audience Development Strategy Handbook

Claim your FREE digital copy of Organic Audience Development Strategy: How to Convert Website Visitors into a Profitable Email Subscriber Base now.

10 Audience Development Lessons for Increased Organic Traffic and Conversions in 2015

Audience Development is at the center of the Mequoda Method. It’s the foundation of our methods for building large, profitable email lists. Since Mequoda has been Mequoda, we have written about effective audience development, and this year we went back to update some of our most fundamental lessons – many that ended up on the list you’ll find here, of our most-read posts.

Online Publishing Job Description: Online Managing Editor

With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success

In order to succeed online, publishers need to have staff that understand the digital evolution.

A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or don’t properly teach your current staff about digital strategies, you are sure to fail online.

Understanding Google Analytics

In 90-minutes, learn which metrics really matter

Real-time Marketing: One Tragic Flaw

All online businesses need to track metrics, and pay attention to the numbers that equal successful revenue generation

At the recent SIPA 2011 event in Washington, DC, I had the opportunity to sit in on David Meerman Scott’s keynote entitled “Real-Time Marketing and PR – Why Journalists and Marketers Should Care.”

This session focused on the concept of real-time marketing, which is essentially the process of responding to relevant industry news as it breaks. The idea relies on using blogs and social media sites like Twitter, Facebook, and LinkedIn to provide a publishing platform to participate in real-time marketing.

How Free Products Can Make You Money

Online publishing means that you give things away and it won’t cost you or your visitors an extra dime

Why are printers so cheap? Because printer manufacturers know that for the next two to three years, you’re going to subsidizing the cost by dishing out $50+ every time you run out of ink.

You have to think this way when you’re creating free products. In fact, be better than printer manufacturers. Once you buy a printer you’re pretty much locked in. If someone downloads your free white paper, they can take or leave the information. If they don’t like it, they don’t need to come back.

3 More Reasons for Increasing Website Traffic Through Social Media

You can’t afford to ignore social networking sites

It’s important to establish yourself now on social networking sites. First, users are spending increasingly more of their time on social networks, even when they’re on the go. Second, you need inbound links to improve your page rank. Third, you need to attract new audiences.

“Despite the almost unlimited nature of what you can do on the web, 40 percent of U.S. online time is spent on just three activities – social networking, playing games and emailing, leaving a whole lot of other sectors fighting for a declining share of the online pie,” said Nielsen analyst Dave Martin.

People Strategy for Content Marketing

Organizing your team around the content

Content Marketing Strategy – Website Component

How to convert visitors into email subscribers

Knitting Daily, a Pattern for Successful Blogging

Insight from Kathleen Cubley, Editor of Knitting Daily

Can Your Email Conversion Rate Be Higher?

Using floaters is just one (but very effective and powerful) way to increase the amount of website visitors you convert into email subscribers

Notes & Quotes from Mequoda Summit Boston 2009 – Google Analytics for Publishers

12 things every copywriter, editor and audience development manager can learn using Google Analytics
Nicholas opened this session by diving into the Google Analytics dashboard of our own Mequoda Daily and gave the audience 12 things that you want to track when using Google Analytics:

Most Popular Content
Page Views for Specific Post
Page Views for Specific Topic
Top Referring

Notes & Quotes from Mequoda Summit Boston 2009: Website Conversion Architecture

One take-away from this in-depth session on landing pages and website conversion architecture, were all the different types of ads and placements that publishers can place on their site
“Email Conversion Rate (ECR) is a direct driver of email circulation,” said Don Nicholas, explaining the importance of collecting email addresses from multiple places on your website.

Wall Street Journal Media Pyramid Case Study

Does this legacy publisher translate from print to online?
With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived?

Become an Instant Link-Building Expert with Free Reports

An affordable link-building strategy: Use downloadable content to increase inbound links and build online friendships
Search engine optimized Rapid Conversion Landing Pages convert casual visitors into loyal email subscribers.

5 Ratios All Online Publishers Must Measure

Acting on the results of these five online publishing metrics will boost SEO, email conversion rates, and email revenue

Turn Simple Online Marketing Metrics into Robust Competitive Intelligence

Search engine optimization strategies for positioning your online publishing business against the market leaders
Analyzing a Google Visibility Report on your competitors website can help you go to market wisely.

What’s the Value of an Inbound Link?

You know the drill: put on your link-building hat and drive website traffic! But why?

Everyone’s telling you to increase audience development by getting on social networks, PR sites and blogs to build relationships where others will link to you (and to link to yourself from those sites). Work, work, work for all those inbound links and watch your traffic soar, they say.

Does Your Site Meet These 4 Online Publishing Criteria?

What it means to be content-driven, Google-friendly, email-centric and profit-minded.

What are the characteristics that publishers and marketers should think about when designing their online business? In our view of the online world, there are four primary traits that all successful online publishers have in common.

Email Marketing Quiz: What’s Your Email Conversion Rate?

Maximize your subscriber file size with aggressive email conversion architecture.
Discover how to forecast and increase profits with the Mequoda Email Circulation Calculator.

Fundamentally, there are only two ways for any business to increase profits.

Want to make more money? Either increase the number of customers, or increase the average sale per customer. Or both.

The success of your online publishing business depends on the same two factors. The important variables are: