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Tag: email publishing

Convert Content Into Riches

How lucky are we, as publishers, to live in the age of content marketing and search engines. While other marketers struggle to become adept at content creation, it’s already in our DNA.

Just add search engine optimization skills, great website architecture and a genuinely content-driven email publishing program, and publishers can literally make millions on the Internet.

Magazine Marketing: Using Email to Boost Advertising Sales

“It’s more effective than direct mail and as effective as telephone – and so much less expensive.” That’s a quote from ClickZ’s latest report, Email and the Age of First-Person Marketing. While marketers were saying just three years ago that social would consume email, it’s proven to become even more powerful and celebrated during that time, especially in magazine marketing. A study by the Direct Marketing Association shows that “email campaigns conducted with house lists achieved an ROI of 30% to 32%, compared with 15% to 17% from social media, and 18% to 20% for direct mail using house lists.”

Black Belt Email: As Disciplined as a Winning Athlete

This week I had the pleasure of spying on one of our best Mequoda operators, Black Belt. Over the last few months I’ve been peeking in on a variety of publishers with large email circulation numbers to see where they excel.

If you’re not familiar, Black Belt has been published since 1961 and features interviews, historical research and news coverage on martial artists and martial arts techniques. On their website, Black Belt Daily, they feature this content in addition to a giant archive of martial arts instruction and videos which they also sell in the form of handbooks and DVDs.

The Economist Turns Email Clicks into Digital Subscriptions

In my recent escapades of combing through the email calendars of publishers large and small, I’ve discovered a few secrets about the brands I’ve been spying on. The biggest secret of all is that rarely do any of them stick to a systematic system of email publishing.

Typically all of our emails are written, edited and scheduled to go out on Friday the week before. We publish at 10am Eastern when we publish editorial emails (Monday – Thursday) and 2pm when we publish promotional emails. Sometimes we switch it up to test out which times work best, but overall it’s fairly consistent.

Week in Review: April 9th, 2012 – April 13th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

What Makes People Open and Subscribe to Emails

Discounts and special offers still draw them in

Why do consumers subscribe to emails from a business or nonprofit? eMarketer reported yesterday on a new survey by the firm Chadwick Martin Bailey (CMB) called “10 Facts About Why and How Consumers ‘Like’ and Subscribe.” It is B2C, but there still can be lessons learned for all of us. Here are 10 interesting takeouts:

1. The top reason listed by respondents for subscribing to emails from businesses is “to receive discounts and special offers” (58%). That’s followed by “to take part in a specific promotion” (39%), “I am a customer supporter of the business/nonprofit” (37%), to gain access to exclusive content (26%)—I just did that to read these results—“the desire to stay informed on an ongoing basis” (26%) and “want to support a business/nonprofit I like” (25%).

The Merits of User-Created Content and the ‘Discovery’ of Pinterest

Rodney emphasizes user-created content at SIPA Munich

More than 100 attendees from 13 countries and 24 companies have gathered yesterday through tomorrow for the SIPA Munich Conference. You can follow some of the proceedings on Twitter at #sipamuc. Craig Rodney, managing director, Cerebra Communications, South Africa, delivered a talk earlier today about mobile and social publishing.

Two Ways to Get Smarter Here and Abroad

Seminars by banks prove popular, and bilingualism helps us think better

Small businesses in the U.K. have found an ally of late in banks. The New York Times reported yesterday of a “ThriveOnline” seminar held by Barclays “to explain how best to buy Google ads and create a profile on Facebook to promote their companies.” The main goal is to “encourage small and medium-size businesses to borrow more.” Apparently there have been hundreds of seminars held by banks in the last couple years for this purpose. With the Olympics coming up this summer in London, the hope is that everyone can profit from it.

More Options on Considering Your Paywalls

Apps Give Companies Another Paywall Option

Just a month ago, the publisher of Britain’s largest-selling regional newspaper, the Express & Star, altered its online payment strategy by “removing its website paywall in favour of encouraging readers to purchase iPad and iPhone apps.” The apps, which give users pdf versions of the papers, cost £1.49 ($2.35) a week or £3.99 ($6.30) a month.

There seems to be good logic behind this. A recent study from the Pew Research Center’s Project for Excellence in Journalism on How People Use Tablets concluded that readers using tablets and apps are more likely to pay for their news and information. According to the study, 14% of tablet news users have paid directly for news content on their tablets. Another 23% have a subscription to a print newspaper or magazine that they say includes digital access. “Thus, the percent of these early tablet news users who have paid either directly or indirectly for news on their tablet may be closer to a third. That is a much higher number than previous research has found more broadly of people paying for digital content.”

SIPA Member Profile: It’s all ‘Academic’ for Harrington Gould

Jeska Harrington Gould, Managing Director, Research, and SIPA Europe Chair.

SIPA: What was your first job out of college and how did you get into this business?
JESKA: My first job was assistant to the post boy at a big Dutch Publisher based in central London—but it was a fill-in job before college. I decided to become a publisher after one week and never left.

Locke Uses Content Marketing to Sell Over One Million eBooks

Best selling author John Locke uses the characteristics of a Mequoda System to make money online

Can you imagine selling over one million eBooks in under five months?

John Locke, the self-published author, does not have to imagine such a feat as he’s sold over one million eBooks through Kindle in five months.

SIPA Member Profile: Mateus Finds Winning Strategies

Kim Mateus, Educational Services Director, Mequoda Group, LLC, Hopkinton, Mass.

What was your first job out of college and how did you get into this business?
All through college and a year beyond, I worked at a tuxedo shop. Jobs for communications graduates in Rhode Island were tough to come by in 2003. But thankfully, nine months after graduation, my journalism professor Ted Delaney connected me with a new member of the department, who in her spare time was helping an entrepreneur launch a business about “publishing and the Internet.” A week later I met with this entrepreneur—today he is my business partner Don Nicholas—and I haven’t stopped learning and evolving since.

The Four-Minute Email Newsletter

Seven steps to spending less time in the email newsletter machine

I’ll start out by saying that you’re just about as likely to put together an email newsletter in four-minutes as you will be able to truly implement The Four-Hour Workweek or The Four-Hour Body. Just not likely for us non-superhumans. But, as an ode to the mighty Tim Ferriss who inspires us all to do as much as we can in as little time as possible, I’m going to walk you through how to try.

In an interview with Tad Clark of MarketingSherpa, Clark told EmailUniverse that “a typical newsletter they produce involves 1-2 hours of research, 1-5 hours writing each story, the submission of each story to an editor and someone who formats the work…resulting in a total of about 16-20 hours PER newsletter.”

Week in Review: November 1st, 2010 – November 5th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Learn How to Develop a Content Marketing Strategy

Successful publishers evolve and so does their content marketing strategy

Smart publishers will tell you that once they started optimizing articles and landing pages for Google, search engines have become their biggest source of incoming traffic and email subscriptions. Social networks like Twitter, Facebook and Linkedin have become the second largest source of incoming traffic.

We feel the key to making money online, as a publisher, is giving away lots of free content with a clear path to at least one source of revenue. Stop the in-your-face approach of screaming at consumers to “buy my product”. You now have the opportunity to interact with them and create a meaningful relationship.

Content Marketing 2010

In 90 minutes, you’ll discover how to use content to sell books, apps, subscriptions and live events

Achieve Higher Click-Through Rates by Testing Templates

How to increase revenue per thousand emails sent
The Mequoda Email Performance Report measures your split tests to help maximize email revenue and profit

Maximize Email Marketing Revenue by Reconsidering Your Contact Strategy

Online Marketing Tools: Using an Email Lifetime Value Calculator to measure the real lifetime value of an email name

The essence of the Mequoda Method is to build a database of email newsletter subscribers, send them valuable free content, build your brand, earn trust, and eventually monetize these email subscribers by selling them paid products and services.

America’s Test Kitchen Mequoda Case Study

How America’s Test Kitchen’s Revenues have Grown from About $15 million to an Estimated $46 million in Just Five Years… Shouldn’t you be Using the Same Strategy for Selling your Information Products on the Internet? Doesn’t your Job Depend on it?

Chris Kimball, CEO of Boston Common Press, is master of what we now call multiplatform publishing. Chris has gone from a publishing a single cooking magazine, Cook’s Illustrated to a growing media empire that spans books, another print magazine, books, membership websites, a TV Show on PBS, email newsletters and DVDs.