Going from editor to email copywriter in 12 quick steps
Now that there's a bridge between the island of editorial and the island of advertising, the two specialties need to coexist.
Create email newsletters that rock, with these 15 email newsletter marketing articles and 4 free white papers
How many blogs do you read per day? I often find myself reading only
Short email subject lines will get your emails open faster
An email subject line should be a lot easier than writing a blog post title. When writing a blog, you have
Some job responsibilities are “non-negotiable”, especially when it comes to audience development
The job of modern online editors is constantly evolving.
Today, companies are focusing on metrics to inform editors on how
Don't pull tricks in your email subject lines unless it benefits the user
Great open rates don't always lead to great conversions. Trying to pull a sneak attack on your users
Email copywriting tips for getting your emails opened
The industry average for open rates is 20%. We can agree, because our open rates and those of our clients (though some are
You've been promoted to online editor and email copywriter. Now what?
So you're a new online editor. You've been transported from the print team and are assigned the studious task of
This year, add some ‘holiday cheer’ to your email promotions
The holiday season is always a time of wonder. Children begin to wonder what they will get as a gift; Parents
Don't just pay attention to the email marketing experts - pay attention to the email delivery experts too!
In addition to this here Mequoda blog, there are some hidden gems that
It's OK to borrow email marketing subject lines when they're good
The average Internet user is bombarded with dozens if not hundreds of email subject lines every day. Most of us
Email marketing tips for email marketers who want their emails read
Email subject lines are the digital equivalent of print media headlines. The best email subject lines persuade the user to
Try adding a "Tweet It" button to your landing page templates
By adding social media elements to your landing pages, you're taking the hands-off approach and letting your customers pass the
Bob Coleman, Publisher, Coleman Publishing, La Canada, Calif.
SIPA: What was your first job out of college and how did you get into this business?
COLEMAN: Management trainee position with a West
Writing better email subject lines means getting more emails read and products sold
Email copywriting doesn't just mean writing great sales copy. Before anyone even gets to your email newsletter or
It’s important that your email newsletter is delivered to the “inbox”, not the “spam” folder
If your email newsletter doesn't get delivered to the recipient’s inbox, the chances of it being
This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform
FREE White Paper: Download The 17 Best Email Subject Lines: Using the 17 Mequoda Email Subject Line Archetypes to Improve Your Average Email Open Rates.
FREE White Paper: Download The 17 Best Email Subject Lines: Using the 17 Mequoda Email Subject Line Archetypes to Improve Your Average Email Open Rates.
Bob Bly shares his tips for writing subject lines that get your email opened and read at SiPA's 32nd Annual International Newsletter & Specialized-Information Conference
It’s happening to all publishers as open rates continue to drop across all industries. Luckily, the email service providers have stepped in to shed some light on the situation.
Two of