Social Networking = Good Karma, 10 Ways to Pay It Forward. All the buzz these days is about social networking sites like Twitter, Facebook, or LinkedIn. We were
Tag landing pages help you organize your content for better SEO
A tag landing page lists all the content a site has about a particular tag, or keyword. The literal translation
You know the drill: put on your link-building hat and drive website traffic! But why?
Everyone's telling you to increase audience development by getting on social networks, PR sites and blogs
When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
Online publishers now have an opportunity to monetize an international audience.
Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should
Why Google doesn't require big brands to optimize their sites in order to land on page one, and what it means for smaller companies
Over the past couple of months, Google
How to tell if Twitter really does drive traffic, and if it does, how so?
If you dug a little into the Google Analytics of our site, you’d see that Twitter
You can pay big bucks for SEO press release distribution, or you can learn how to do it yourself.
How can your press release compete with the thousands of press releases
[question]
In the beginning of this section, you went over quickly the various job descriptions required to run an online publishing business. I’d be helpful to see that list here so
[question]
Can you please list the URLs for the free tools I can use to discover the answers to those 9 questions every online publisher should ask themselves?
[/question]
[answer]
Sure! Here goes:
How
How to cut through the clutter of data and create a useful website management dashboard with online metrics
More than 50 years ago, legendary management consultant Peter Drucker was telling American
Remember those "hit counters" you used to see on the bottom of websites (I'm digging back to 1999 here) that told the site owner how many people visited their website?
HubSpot was recently recommended to us by a couple of our Twitter followers and has a free Website Redesign Kit we wanted to share with you. In the kit, there's
Link-building is like a popularity contest, the more inbound links you have from other websites, the higher your page will rank, and the more conversions you'll see
The purpose of the session was to show companies how to build and sustain any type of social community. These were his tips of what you need to focus on:
Learn the 11 Key Metrics Every Online Business Manager Should Know
In this session, Don talked about the key metric management dashboard than every online manager should have. With this dashboard,
Multiple Business Models are Required to Maximize Online Revenue
In session three, entitled Generating Website Revenue, Don revealed that there are the 12 different types of business models, or “archetypes” that
Why Google hates your question marks and ampersands
There are two types of URLs.
A dynamic URL is generally used on a PHP or Javascript based site and calls database content to
Increasing inbound links to your site with bloggers, competitors and social networking
This week we've been talking about how to start your link-building campaign. In the last two articles, we've focused
Part two of this week's series How to Start a Link-Building Campaign. How to analyze your backlinks and credibility (and that of your competitors!)
On Monday, we talked about discovering your
Links may be old, but they’re still vital
Although search engines have taken over most Internet navigation, outbound and inbound links on your website are still important. They are how users
Which search engine to focus on in Europe, how to quickly SEO video, and what kinds of links you should be attracting
Today's posting is a mass of SEO related news
Getting on page one is more vital than ever. Make sure you're targeting keywords that will get you there.
By now you probably know that one of the best ways to
Using Compete SnapShot and Yahoo! Site Explorer to Measure the Success of Your Websites (and those of your Competitors!)
One very common way to determine a site's success is to know
Brand Websites are used by all manner of non-online product and service organizations to build brand preference for the organization’s offline products and services. Brand Websites exist to alert consumers
Lead Generation Websites generate revenue by providing sponsors with qualified leads. Users shop for products and services in an effort to save time and money, while the seller pays for
Classified websites generate revenue by facilitating commercial transactions between buyers and sellers of products or services. There are at least four major variations of the Classified Website Archetype; Classified Retail
A membership website is a user driven, content-based website satellite that generates the majority of its revenues from user access fees. This website business model is similar to a book
Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on
Choosing the right business model and supporting infrastructure for any business is a key strategy for business success.
Mequoda uses the term "archetype" to help understand and categorize kinds of sites.
