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Tag: keyword competition

How Google Has Altered Your Keyword Universe

If you maintain a keyword universe like we do for our clients, you may want to follow our lead on this update
Mequoda is built on a structure of best practices. Best practices are standard conventions, methods, or processes that have proven to be successful through testing. We can’t stress enough the importance of paying attention to what

7 Steps for SEO Success

It might be true that some sites are “winning” the search engines simply by existing and being a well-known reputable sources, like the New York Times or Wall Street Journal.

But it’s even more true that most of us have to work at it.

Don calls SEO “the new direct mail.” Keyword research and implementation is perhaps the most complex, yet effective way to drive the more search traffic to your website. The basic strategy of good SEO is that you can research your keywords, optimize your content, track your progress, and re-do the whole process.

Week in Review: November 19th, 2012 – November 23rd, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: November 12th, 2012 – November 16th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Discover your Keyword Competition with these Four Tools

We tend to spend hours upon hours optimizing our sites and articles and rarely give a thought to who’s competing for those same keywords. Competition has gotten fierce since the last Penguin update and it’s more important than ever to check your rankings and try to capitalize on those niche keywords.

So how can you find out who’s competing with you? Think of this article as the research guide for the friendly game of keyword competition. May your best articles out-rank!

How to Quickly Determine Keyword Competition

So there’s an article you want to write, and you’re diving into your Keyword Universe, a giant spreadsheet that’s filled with columns of keywords ready for the taking and for optimization. Unfortunately on this day, there are keywords you want to use, but you have no idea how much competition is out there.

The quick answer is that it’s easy. Go to and search for your keyword in quotes. Below the search box, Google will deliver the number of pages that are competing for that keyword.

A Keyword Strategy You Can Rely On

The most relevant keywords may change, but our step-by-step process remains the same

In yesterday’s Mequoda Daily, we discussed using Google Insight for Search as an assistant for continual keyword research.

If you are familiar with Google Insight for Search, you know that it can help you find the keywords that resonate the best with your audience.

Early Bird Pricing for Search Engine Optimization 2011 Ends…

Early bird pricing ends on Tuesday, July 12th so register now and save

Register for Search Engine Optimization 2011 Seminar now

SEO has become a fundamental skill in the digital landscape. If online editors, writers and content marketers aren’t knowledgeable on the best practices for SEO, then will not be as successful as possible in building website traffic and generating revenue.

The four modules taught at our upcoming Search Engine Optimization 2011 Seminar will provide context for the digital publishing environment while sharing techniques proven to build traffic, conversions and core audiences for B2B and B2C publishers.

A Step-by-Step Process for Discovering Keyword Competition

Learn the formula for our Keyword Competitive Index and begin targeting keywords more effectively on your landing pages

So you’ve painstakingly taken the time to develop an extensive keyword universe that includes thousands of keywords relevant to your audience’s search habits.

That’s great, but your work isn’t done yet. After compiling a comprehensive keyword universe, you need to differentiate between keywords by its competitive index.

Keyword Research: Elements for Developing Your Online Strategy

Discover the five modules for a complete keyword research strategy

In yesterday’s Mequoda Daily, we discussed how to use the Google Wonder Wheel to find related keyword phrases.

If relevant to your content, these keywords can help you build a larger, highly targeted audience.

Keyword Research Step-by-Step 2011

Order this 90-minute webinar and discover a step-by-step process for taking visitors from search to conversion

Google Re-Indexed the World, Decided it’s 83% Bigger

Virtual perceptions grow within Google

By now, online publishers have acknowledged Google’s Panda update, which began rolling out in late February.

To discover how the algorithm change affected Mequoda System publishers, we recently ran an original analysis of B2B and B2C media websites. This analysis focused on some of our Mequoda Gold Member clients, for whom we manage and create Google Visibility Reports.

Free Report Friday: Two Free Reports for Audience Development

Content marketing and SEO will help build long-lasting relationships

Our Mequoda Summit West 2011 wrapped up today with an optional social media workshop.

During the last few days, a lot of great information has been shared with a savvy group of online publishers and content marketers.

How to Write and SEO a Sales Letter Landing Page

This free report from Mequoda Group discusses tips on successful methods for SEO copywriting

(Nationwide)—The ultimate goal in SEO copywriting, regardless if it’s for a sales letter landing page, an article page or a topic page, is to choose and include the right keywords, attract targeted website traffic and optimize the page to ensure it gets found within search engines.

In order to decide on relevant keywords to focus on, the Google Keyword Tool should be consulted. It will show the search volume of the specific keywords while giving suggestions of additional related keywords.

SEO Copywriting That is Naturally Appealing

Attract more customers with keyword-rich copy, GUARANTEED!

An important part of SEO copywriting is researching keywords and phrases for all of your copy, whether it’s your website, email newsletters, sales letter landing pages or rapid conversion landing pages. This includes optimizing your headline, subhead, summaries and, of course, the copy itself.

If you sell “pet supplies” and optimize only for that keyword phrase, you’ll miss everyone searching for “dog food” or “cat litter.” Don’t just think “automobile accessories.” Think “fuzzy dice” and “seat covers.” Think like the customer thinks.

Gain Website Visibility With Google Keyword Tool Basics

Learn the successful methods behind keyword research

Free Report: Google Keyword Tool Basics

Learn how to build your keyword universe and conduct keyword research with the Google Keyword Tool

Keyword Research Step-By-Step

In 90 minutes, you learn how to define, index and track your website’s Keyword Universe for a competitive advantage

A Mequoda Search Engine Optimization Tutorial

Learn the latest techniques of SEO campaign management in this SEO video training program or surrender website performance and publishing profits to your competitors.

What Everyone Ought to Know About SEO Campaign Management

Invest 90 minutes and learn exactly how to conduct an effective SEO campaign, backed up by one full year of additional online Q&A support.

SEO Campaign Management 2010

Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors.

The Long Tail of Keyword Analysis

Keyword research and search engine optimization thoughts for the long tail of keyword analysis

Keyword Research: How to Manually Look Up Keyword Competition

Why putting “quotes” around each term will help determine your keyword competition

A large part of what we teach in our keyword research process is how to look up keyword competition. Sure, if you have a website about gardening, you’d love to rank number one on the term “gardening”, or more likely, “gardening tips”, but how many other websites are competing for that phrase? And what are your website’s chances of beating your competitors to the top spot?

Mequoda Summit Boston 2008 Coverage: Building a Keyword Marketing Report

How to choose the right keywords for driving website traffic to your website

SEO Research & Reporting

Choosing the Right Keyword Phrases to Attract Targeted Website Traffic and Using the Google Visibility Index to Track SEO Success

SEO Copywriting Secrets

Download our new SEO report (for free) and learn the five creative copywriting tips for attracting, engaging and monetizing customers

If a tree falls in the forest, and no one is there to hear it, does it make a sound? If a copywriter creates a great landing page and no one finds or reads it, does it have any impact?

While the answer to the first question may be debated forever, the answer to the second is a clear and resounding “no.” For the words we write to have any impact, they must be read. And to be read widely, they must be found by search engines.