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Tag: magazine reader

3 Magazine Social Platforms We Love

How the top magazine publishers in social media are leveraging three major platforms for magazine social marketing
According to the MPA’s Magazine Media Factbook, 91% of U.S. adults read magazine media, but where do they read it? Right now we’re working on our 2018 Digital Magazine Reader Survey, and social media is the second most used

Mequoda 3C Zone Architecture Increases Email Capture Rates by 21X

Consistent channel conversion zone architecture (3c), when applied to a publishing website, is a fancy way of saying that every channel (or portal topic) consistently aligns with a product that converts the user into a subscriber or paid user of your website. Together, they create what we call a zone. Using this zone to increase website to email conversion rates can be easy, if you let it. This metric is called your email capture rate.

An Encyclopedic Collection of Digital Publishing Strategy

If you’re a publishing professional, don’t wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on the four most important digital publishing topics:

Our 2016 Mequoda American Magazine Reader Study & Handbook

Take this information to the bank … 2016 Mequoda American Magazine Reader Study & Handbook & Handbook polled 3,241 U.S. adults with internet access and found that nearly 42% of them are reading digital magazines, up 13.8% from 2015.

Why Multiplatform Consumers are the Keys to the Future of Publishing

Multiplatform consumers give us a glimpse into digital and print magazines as consumption of digital grows year over year
In our annual American Magazine Reader Study & Handbook survey, we set out to understand how the demographics of a multiplatform consumer (one who reported consuming both print and digital magazines) differed from digital only readers and print only readers.

We learned that

Good Digital Magazine Design Requires Readability & Scrolling Text as a First Priority

Readability and scrolling text should come first in tablet and native edition digital magazine design

Since we started our annual Digital Magazine Survey to help publishers home in on digital magazine design, the number one feature desired by digital magazine readers is readability, followed by scrollable text. This is text that you don’t need to pinch and zoom

8 Take-Aways From Our 2016 Magazine Reader Study

What we learned about the average digital magazine reader in this year’s study about magazine consumption
This year, like we have for the last several years, we ran a study to find out how the average American adult magazine reader is consuming and creating new habits with digital magazines. We polled 3,241 U.S. adults with internet access.

This

Mequoda’s latest Magazine Reader Study shows print magazine consumption down 2% year over year, with digital magazine readership up nearly 14%

September 1, 2016 – BOSTON — The 2016 Mequoda American Magazine Reader Study & Handbook, conducted in Q2 2016, one year after their 2015 study, polled 3,241 US adults with Internet access. The study found that the number of US adults reading digital magazines has increased 13.8% from 2015, with nearly 42% of US adults reporting having read one or more digital magazine issues in the last 30 days.

2016 Mequoda American Magazine Reader Study & Handbook

Claim your FREE digital copy of our 2016 Mequoda American Magazine Reader Study & Handbook: Multiplatform Magazine Reader Habits and Digital Publishing Best Practices now.

What American Magazine Readers Really Want

The answers will surprise you
At Mequoda, we’re deeply opposed to guessing.

That’s why we’re so devoted to testing and statistics, which is how we developed our Mequoda Method and made it so successful that we’ve been able to improve the power and profits of dozens of magazine brands.

And of course there’s one other method for finding

How Millennials Would Like Your Digital Replica Upgraded

Generation Y, the millennials, were born in a hugely broad span of time for a “generation,” which is between 1977 and 2001.

Depending on the pundits you read, those years may be slightly closer together. What defines a millennial is their access to technology for most of their lives. At Mequoda we consider Digital Natives those who were born with technology present for their whole lives, as men and women who had personal computers for as long as they can remember.

This, again, is a much smaller span of time than the huge 1977 – 2001 generation, but the general princliple of a millennial is that they’re not new to technology, they all have email addresses, know how to use the Internet, and technology has been present for more than half their lives.

Freebie Friday: Digital Magazine Study Shows Publishers What Consumers Want

Consumers love digital magazines, while publishers proceed with very different strategies
Four years after Apple introduced the iPad and a floundering magazine industry latched on for dear life, consumers value digital magazines more than ever, have firm opinions on what they like about digital magazines – and are adamant that digital editions should cost less than

Mequoda Group’s new Digital Magazine Market Study shows industry and consumers still getting a feel for new technology

In the I Like Crochet case study, the report outlines the decoy pricing strategy that Mequoda has championed, a strategy that drives more orders to the highest price point and more orders overall for all of the Mequoda clients who use it.

Also profiled is LED magazine, with a website, print/PDF edition and app edition. This case study demonstrates how much discreet advertising inventory can be generated in the new digital age.

Finally, the report takes a look at The New Yorker, which bucks the trend to either charge different prices for discreet products, or to use universal pricing, by offering three separate products, but all at the same price.

Niche Publisher Launches New Multiplatform Digital Magazine

I Like Crochet may be a glimpse of the future of magazine publishing
It’s a good thing consumers know their own minds, because the magazine industry might have completely failed its readers in the years since the Internet age was born.

That’s the conclusion you reach if you talk to our CEO, Don Nicholas, about what he

Forbes Media is Still Winning the Subscription Website Publishing Wars

With the recent release of AAM’s biannual circulation data, it’s time to take a look not at circulation, but at the overall health of U.S. magazines’ multiplatform publishing efforts. In Mequoda world, we have a little number we call the Online Media Index (OMI) that measures just that, and the results are

Tablet Study Ad

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Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? Download a copy of What Consumers Want from Digital Magazines and How to Meet Their Needs for FREE instead, to find out how you can improve your digital magazine rapport with subscribers. Download now.
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Digital Publishing Text Ad

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Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? Download a copy of our 2018 Mequoda Magazine Consumer Study for FREE instead, to find out how you can improve your digital magazine rapport with subscribers. Download now.
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Gratifying Results from Texterity’s Digital Magazine Reader Survey

Digital magazine editions get a big thumbs up from readers

The Future of Digital Magazines

Digital editions are quickly creeping up on the magazine industry. If you are a magazine publisher and haven’t looked down this avenue, you might have another thing coming. You might think that users prefer paper, but you’d be surprised to know that users now prefer to have both, and you don’t really have a choice unless you’re prepared to be the underdog.