When Editor Don Nicholas asked me to review BlueDolphin.com, I was a bit hesitant. After all, he served as the Company's CEO from its inception until 2003, when he ventured
At first blush, Monster.com appears to be an unemployed person’s best bet... hundreds of thousands of jobs just a few keystrokes away. But let’s take a moment to run it
In this exclusive Mequoda interview, Satch Reed explains his popular subscription website that’s dedicated to antique car restoration. It’s also dedicated to making money for its publishers.
Winespectator.com is a great example of a successful Mequoda Membership Website Publishing Model™. The website, while similar to the print magazine, offers more functionality and added features than their print
eDiets Doesn't Feed You Enough Reasons to Join Their Program. I had mixed feelings when Don Nicholas asked me to take a look at eDiets.com as my first website
Webification is the Most Efficient Use of All the Multi-Media and Interactive Technology Available, Without Letting it Outshine the Sales Message on Your Landing Page
The Key to Creating an Aesthetically Pleasing Landing Page is to Know your Target Market and Create an Appearance that Conforms to your Visitors' Mental Model
Successful website publishing in 2005 means creating happy users and healthy profits. Without both, no website will exist for long. All of the successful website publishers we’ve studied have one
This membership website is an online community for embroidery enthusiasts to meet and exchange ideas, discuss new design and software releases, chat about life and make new friends.
According to the
According to a year-old study by the Pew Internet & American Life Project, the "online faithful" are devout and they use the Internet for personal spiritual matters more than for
Her vision is to create a tool that will guide women, encourage them, help them balance. To help accomplish her vision, Jessica Hostler de Sanchez formed a partnership with her
In this exclusive Mequoda interview, this former advertising executive, nee journalist, tells us how he draws on a lifetime of experience in marketing to create an online community for independent
Interview with Dan McCormick, publisher of a subscription website for photographers. A Canadian with a diversified business background, Dan McCormick has taken his love for photography and turned it
The folks at Red 7 Media understand that readers consume information in a variety of ways—in print, online, and in person. "Therefore," says Editor and Publisher Tony Silber, "it’s our
Seth Godin, Father of Permission Marketing and Internet Pioneer, Delivers a Dysfunctional Website
Why is it that some of the best, most commonsensical and trusted marketers don't practice what they preach?
Online job advertising represents a steadily increasing share of the job recruitment industry, with a rate of revenue growth in 2004 that far exceeded that of traditional print classifieds. In
Bristol, RI - November 17, 2004 - With the holidays fast approaching, IMR's Usability Expert Roxanne O'Connell thought it would be suitable and enjoyable to navigate cooking websites. She was
What should you consider when starting a subscription-driven or membership website?
The answers are not always obvious, even to a seasoned print or electronic publisher. Starting a new website is very
For a newspaper with only a third of the circulation of The New York Times, The Atlanta Journal-Constitution does an excellent job of keeping their website easily searchable and user-friendly.
Before the Internet and the world wide web provided us with easy access to a plethora of information resources without charge, print newsletters were the dominant medium for publishing specialized
Bristol, RI - September 23, 2004 - With larger magazine publishing companies falling to the wayside, the Imagineers at Disney Publishing’s Discover.com have been awarded the IMR Usability Excellence Award
Digital Media Advisors (DMA) announced today the launch of their first online publication, Internet Media Review: The Journal of Online Bristol, RI - September 14, 2004 - Marketing & Publishing.
Consumer magazine websites are as diverse in content and execution as the magazines they represent. Some offer robust content and interactive functionality that begin to take advantage of the promise
The key to success as an online information marketer is feeding a starving crowd.
A starving crowd is any group of people who share an enthusiasm for a topic and are
In his seminal analysis of the psychology of mass movements, The True Believer, Eric Hoffer reminds us of how eager many people are to be led, to join a cause—any
Magazine publishers, book publishers and membership website publishers are re-inventing the revenue models for cross-selling information.
A recent article in Community, the quarterly newsletter of Barnes & Noble Booksellers, explains how
Some 16.5 million Americans—or 7.5 percent of all adults in the United States—are yoga practitioners, and another 25 million people expect to try yoga within the next 12 months, according
