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Tag: michael sebastian

Ad, Publisher Dynamic Gets Complicated With Blocking Software

If you’re an ad publisher and rely solely on that revenue for your company’s future, blocking software is a disturbing development indeed. While it’s not yet at crisis levels, it’s worrisome enough to demand some action, which is why vendors with antidotes are popping up here and there, while publishers and marketers devise responsive strategies. Ad Age did a great job of covering this story and a couple of more recently. Let’s take a look!

Platform Publishing News: Of Juggernauts and Jobs

Digital platform publishing is credited with having ushered in an ongoing golden age for media, and the latest industry developments are doing nothing to dispel this notion. Four recent articles from Advertising Age reveal how the current social media and mobile content push is shaping companies’ plans for the future.

People StyleWatch Mag Online Quiz Brings Numbers

Time Inc.’s People StyleWatch hit it big with an eight-question quiz matching readers with their “celeb style twin,” as it was instrumental in generating 203 ad pages for the magazine’s September print issue – its largest ever for that month.

Epicurious, Bon Appétit Join Forces

Condé Nast is bringing property Epicurious.com under the control of Bon Appétit magazine, one of its leading titles. Ad Age reports that the publisher is hoping the combined audiences will more strongly appeal to advertisers. Pamela Drucker Mann will oversee the operation, while Epicurious.com GM Carolyn Kremins will leave Condé Nast. Bon Appétit Editor-in-Chief Adam Rapoport will handle all editorial, and Epicurious.com Editor-in-Chief Nilou Motamed will report to him.

‘Elite Readers’ of GQ to Promote Ad Brands

GQ is giving marketers the chance to have 57 “elite readers” promote their brands – if they spend at least $100,000, Ad Age reports. The move represents a concerted effort toward boosting digital advertising revenue. The GQ57 will tout the brands through social media, content on their blogs and websites, and in print and online ads.

Time Inc. Digital Ad Revenue Sees 12% Jump

In its first fiscal quarter since breaking from Time Warner, Time Inc.’s overall ad revenue spiked 3% year-over-year, helped by a 12% jump in digital sales. Ad Age reports that overall ad revenue for the second quarter totaled $461 million.

Golf World Mag Goes All Digital

Starting next week, Condé Nast’s Golf World will go digital-only and be absorbed into the Golf Digest website, Ad Age reports. The magazine was acquired from The New York Times Company in 2001 and has printed 31 issues annually since. It will now see distribution as a newsletter 50 times a year on Monday mornings, Michael Sebastian writes.

Hearst Video Series Result of Revlon Deal

Hearst and Revlon will co-produce a 10-episode video series after striking a deal worth a “healthy seven figures,” Ad Age reports. The partnership will also include print ads, digital displays, and social media placement.

Jet Mag Will Go Web-Only

Jet Magazine, first published in 1951, will cease printing in June and shift to an exclusively digital model, according to Ad Age.

UpWorthy Wants to Solve the Native Advertising Problem

UpWorthy has been receiving a lot of attention lately. Fast Company has dubbed them as a “soulful BuzzFeed.” Instead of posting links to funny cat videos they are posting links to meaningful topics like human rights, and social issues.

What is Guest Posting Good For Now that Matt Cutts Says No?

Matt Cutts, head of web spam at Google, published a post on his personal blog that pretty much says if you’re using guest blogging for SEO purposes, you’re a black hat. Cutts writes, “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because

Interactive & Native: Hearst’s Digital Publishing Strategy

Hearst Publication Marie Claire launched a new ad campaign for Lancome that combines native and interactive ad units.

Stipla Dives Into The Digital Magazine Publishing Frontier

Stipla is a new interactive iPad magazine that tells the stories of people from around the world. Cool Hunting’s Nara Shin writes, “Stipla combines writing with panoramic photographs.

Digital Publishing Shocker: Is Forbes Media for Sale?

Ad Week is reporting that Forbes Media is entertaining offers to sell the company. Lucia Moses writes, “CEO Mike Perlis announced the news in a memo to employees today saying that as a result of the company having its best financial performance in six years, the company has gotten “more than a few” indications of interest. Deutsche Bank is handling the process.” Forbes is seeking $400 to $500 million for the company. This comes after turning down $400 million in 2004 from Conde Nast.

Moms Most Likely to Click on Your Email Marketing CTA

A new study from eMarketer says that 91% of moms – who Forbes holds responsible for “80-90% of all household decisions” and dubs “a very powerful and influential demographic” – use their smartphones for email.

ASME’s New Guidelines for Native Advertisements

American Society of Magazine Editors (ASME) has released new guidelines for native advertisements. Ad Age’s Michael Sebastian reports, “New language suggests magazines use the term “sponsored content” to help set apart native ads, which usually are designed to mimic a site’s editorial content.

Native Advertising Going Interactive

The next step for native advertising is interactive. ClickZ is reporting that the next generation of native advertising will be interactive. The new ad units use featured stories, video and mobile units. Tessa Wegert writes about one such new technology,

Hearst Holding Magazine Upfront Meetings

Ad Age is reporting that Hearst Magazines are holding magazine “upfront” meetings with hundreds of media buyers and ad agencies. Michael Sebastian reports,” The Hearst upfront, scheduled for Oct. 15 at Hearst Tower, is meant to drum up advertiser interest in the stories and packages, in print and in digital media, that editors are planning for 2014.

Native Advertisements Are A Digital Publishing Trend

Native advertisements have become very popular with all kind of publishers. Below is a quick look at this recent digital publishing trend.

Should Your Editorial Staff Write for Advertisers?

Ad Age has a new report on the relationship of editorial staff and advertisers. Michael Sebastian reports, “Many publishers embracing sponsored content defend the integrity of their ad/edit walls by creating in-house teams apart from their newsrooms to produce content on behalf of advertisers. But a handful of publishers — such as Mashable and Mental Floss — are allowing their editorial staffs to write stories and produce videos for advertisers, arguing that it affords a more authentic experience.”

Steep Postal Rate Hike Looms

The National Journal is reporting that the U.S. Postal Service may increase postage rates next week as much as 10%. Billy House writes, “Postal rate increases are capped at inflation, as measured by the Consumer Price Index. That would mean an allowable increase of about 2 percent for late January 2014 implementation.

Game Informer’s Domination, La Presse Passes on Paywalls

According to AdAge, Game Informer accounts for one third of all digital magazine subscriptions. Michael Sebastian reports, “The 22-year-old magazine, which previews and reviews videogames, has a digital replica circulation of nearly 3 million, making it the top circulating digital edition, the Alliance for Audited Media said.

Research Confirms People Consume Print + Digital at the Same Pace

Campaign Magazine has the details on a new study released by Conde Nast comparing the dwell times between print and digital content.

NFL Finds New Audience in Marie Claire Readers

The NFL has a creative ad campaign in store for female magazine readers. AdAge reports that the NFL will be running a 16-page insert called “The Savvy Girl’s Guide to Football” in Marie Claire’s September issue. Michael Sebastian reporting for AdAge says, “The NFL is working with seven other women’s magazines, including Vogue, Cosmopolitan and Us Weekly. But the Marie Claire effort is the centerpiece of the NFL’s print campaign this year … they declined to disclose the spending involved.”

Publishers Must Disclose Sponsored Content – Google Says So

Google recently let publishers know that they’ll be scrutinizing advertorial content more closely in the future. Publishers need to make it abundantly clear to readers as to which pieces of content are sponsored. So how are other publishers handling this?

Digiday investigated how four digital publishers are disclosing sponsored content to their readers. One publisher they looked at was MIT Technology Review. “Technology Review has a devoted URL to its sponsored content guidelines and in clear language explains that material from advertisers is always unambiguously labeled, and the sponsor is always clearly identified,” writes Digiday.