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Tag: paid subscription website

10 Facts About Digital Magazine Publishing and One Very Important Piece of Advice

Digital magazine publishing is and continues to be the current and next frontier, with unlimited revenue stream options coming from creative use and integration of text, images, video, social content, native advertising and so much more.

Decoy Pricing: The Biggest Little Secret in the Publishing World

How would you like to increase your subscription revenues by almost 60%?

It can be done, and it’s not magic. All you need are a paid subscription website, a couple of other great products to sell and one secret: Decoy pricing.

More and more publishers are discovering this secret. And it’s not a new concept. You might know of it as the “contrast effect.”

Social Media Brands Turn to Subscription Websites

The term “subscription” is a hot topic these past few weeks, especially for new age publishers and media companies like Twitter and Medium. Twitter recently sent a survey to users to ask if they’d be interested in a paid $20 subscription account that would give users access to a premium product, which all seems to boil down to having a cleaner, more curated feed through Twitter’s TweetDeck App.

The Lifecycle of Recycling Magazine Articles

If you publish a monthly magazine and each issue includes 50 articles, you have content for 600 blog posts. That’s almost two years worth of blog content, or a twice daily publishing schedule if you only post five days per week.

Although your magazine content could sit in a member-only editorial archive with past issues of your print content, we suggest recycling magazine articles by releasing that content into your portal to help build circulation.

9 Subscription Website Mistakes That Could Ground You

Because we quantify everything, Mequoda has identified nine (coincidentally) deadly subscription website mistakes that are commonly made when publishers build their online presence.

What Every Multi-Platform System Must Provide for Magazine Publishers

It’s no secret that Mequoda is the leading strategy-centric content management system provider for magazine and newsletter publishers looking to lock in on a multi-platform system. If it is news to you, then, hey, nice to meet you!

Great Examples of Newsletter Subscription Website Sales Pages

Each of these newsletter subscription websites illustrate how to collect and convert website visitors into paid digital subscribers
If you sell a print newsletter, considering a newsletter subscription website is a business-critical decision. Consumers expect to access their periodical subscriptions digitally, and they’re willing to pay more for access when it includes back issues they don’t

19 Digital Publishing Solutions You May Need As a Magazine Publisher

Are you acting as the general contractor of your content management system when it’s supposed to be managing itself?

4 Things the Best Membership Websites Have in Common

One of the more popular paid subscription website models that Mequoda has identified is the paid membership website. Unlike some of the other models, it’s user-driven and content-based, and its unique minimum information unit (MIU) is content created by a member.

The Blog Subscription Website Business Model

A riddle: What’s quick and relatively easy to set up when you want to become a publisher, but can still be quite lucrative? The answer, of course, is a subscription website blog. This is one of the three affinity (free) subscription website models that Mequoda has documented. The free sites are often paired with one of the six premium (paid) models to drive traffic, convert visitors to subscribers and keep the audience engaged.

The Application Subscription Website Business Model

An application premium subscription website archetype allows access to specialized online software that allows users to input information, use calculators and/or search a proprietary database, and access results.

When we first started documenting our subscription website archetypes, there was no such thing as an iPad or iPhone, and therefore, no “apps” as we currently understand them. So to be perfectly clear now, think of “application website” in our context as an “interactive tool” website.

The Magazine Subscription Website Business Model

The magazine website is one of nine subscription website models that Mequoda has identified and defined. We do this because designing a website is as much about establishing a business model as it is about “design,” and so many people simply don’t understand how the different models are used, leading to websites that don’t drive revenue the way the publisher expected.

The Periodical Subscription Website Business Model

The periodical website archetype is often associated with newspaper brands and other news periodicals that include trade papers like Computerworld and Variety.

Periodical subscription websites may also be called news sites, online newspapers, online magazines, online newsletters, or online journals.

AMC-IMAG 2010 Coverage: Lessons in Paid Content from Consumer Reports

Consumers Union Vice President and Editorial Director Kevin McKean shares his thoughts on paid content

Consumer Reports, like other multiplatform publishers, creates content once and repurposes it endlessly. A brand that takes no advertising, their business relies on selling that content in every channel they distribute in. The most intriguing channel for us is their successful paid subscription website:

The pricing model is as follows: print subscribers get a discount for the web subscription and web subscribers get a discount for a print subscription. McKean says the majority of subscribers on both sides are paying full price, meaning there’s only a small percentage of subscribers who take both offers. Why? Because the audiences are truly different. Magazine readers subscribe for mastery, while online users subscribe primarily for research. The print magazine has 4 million subscribers and the website holds steady at 3.2 million paid subscribers.

Another Major Publication Set to Offer Digital Subscriptions

The Boston Globe is joining the digital revolution

Who’s next? The Boston Globe announced yesterday that the online version of their newspaper would be moving locations, from to, and switching to a paid subscription website model. This change will take place the second half of 2011.

For publishers to stay relevant, and in business, this trend will continue to happen with mainstream and niche publications through the coming years.

Relationships Matter Here and in Miami

Examining the Ties That Bind Between Marketers, IT, Copywriters and Customers

At the much-anticipated Marketing Conference in Miami, Nov. 10-12, Greg Krehbiel of The Kiplinger Washington Editors will lead a session titled Top 10 Things Marketers Need to Know About IT. “With online marketing more important than ever,” the description reads, “marketing managers need to have a strong working relationship with the IT department…This very practical session delves into the most common and vexing problems in the IT-marketing relationship, and offers proven solutions from interviews with professionals on both sides.”

Krehbiel raised this very interesting topic on the SIPA online marketing forum a couple months ago, and the responses gave a glimpse of just how good a session this will be.

The Membership Website Archetype

A membership website is a user driven, content-based website satellite that generates the majority of its revenues from user access fees. This website business model is similar to a book club, professional association or user group that accepts little or no advertising, relying primarily on user support.

Investigating the viability of your paid membership website niche by researching no-cost online resources for similar topics

Before the Internet and the world wide web provided us with easy access to a plethora of information resources without charge, print newsletters were the dominant medium for publishing specialized subject matter.

What is your membership website passion—to lead or to be led?

In his seminal analysis of the psychology of mass movements, The True Believer, Eric Hoffer reminds us of how eager many people are to be led, to join a cause—any cause.