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Tag: podcasting

Updates on Google’s Role in Audience Development for Publishers

Google has been a major source of audience development and paid advertising for years. Today we are looking at some recent news from the search giant, that may be helpful to content publishers.

Content Publishers Partnering With Social Channels for Greater Reach

Content publishers at Hearst, Time Inc., and Bonnier are creating new partnerships with Alexa, Twitter, and Skype, respectively
We’re seeing some of the biggest content publishers utilizing partnerships to build upon their large online audiences. Today we’re looking at these partnerships and what they mean for the publishers involved.

We begin today with Hearst, who has partnered

Audience Development Strategies Deployed at Forbes

Forbes’ new audience development strategies include stories for social, podcasting, and focusing on millennials
We see audience development strategies frequently changing with new technologies and analytics. The leadership and direction of the publication is also an important part of the overall strategy.

Today we take a look at Forbes, which has been making changes to remain relevant

The 10 Best Content Marketing Podcasts for Editors and Magazine Marketers

How to become a better content marketer, editor, and writer by listening to these content marketing podcasts

The first time I knew people listened to podcasts in their free time was back in 2007-ish when I went to an event called PodCamp, and while it wasn’t solely focused on podcasting, there was an abundance of fans

New Advertising Initiatives for Subscription Publishers in 2017

Subscription publishers are now looking at app buttons, branded podcasting, and intrusive marketing workarounds 
Subscription publishers have a lot of options when it comes to how they market their content online. We already know that content marketing provides high-quality content with value, so that’s already part of the process. But options for delivering and marketing that

Podcasting and Native Emails, Oh My!

Sponsored email newsletters and podcasting provide additional advertising and affiliate revenue opportunities
Email newsletters have been in vogue for at least a decade (even while consumers kept denying it but continued to spend money through email efforts). However, podcasting had a little phase a few years ago before going quiet, and now it’s back with equal

Podcast Publishing: Another Strong Link in the Multiplatform Strategy Chain?

With the explosive success of Serial and Slate’s Panoply, podcast publishing has emerged as a viable – and, more to the point, profitable – option for digital magazines. Audio content is inexpensive, not difficult to produce, and popular with consumers. What’s more, it fits in neatly with the Mequoda Method for multi-platform publishing, which emphasizes repurposing content with products aimed at converting mobile and desktop visitors. Sounds like a win-win, right? Well, our friends at Publishing Executive recently took a closer look at the phenomenon from an industry standpoint. Let’s see what they found out!

Choosing Your Video Camera for Content Marketers

A personal video recording studio isn’t as expensive as it once was.

With online video popularity growing at a faster rate than television ever experienced, media companies are enhancing their content by providing their audiences with video.

Some companies who already have video content created are simply repurposing this content on the web. Other companies are taking new initiatives to record new footage to appeal to a larger group of video consumers.

Building Your Email Marketing Lists in 2012

Website traffic is a big part of email list creation; If new visitors aren’t arriving at your website, you won’t be generating new subscribers.

In 2012, here are a few strategies you can implement to help generate more inbound traffic.

Tips for generating more website traffic and building email marketing lists

Making a Video, Technically and Content-Wise

The Finer Points of Creating a Video

An interesting theme recently on the SIPA Marketing Listserv focused on turning PowerPoint presentations into Web videos. The idea is to add varied animation/visual effects, transitions between slides, other attractive visual items (drawing and/or photos), narration and/or music. Camtasia Studio came up as one solution. Daniel Park’s new digital book, Camtasia Studio 7, The Definitive Guide, can provide a jump start on making the presentations more powerful than other ones you might see.

Sony Vegas was brought up as a good option for video editing with slides, etc. The user said that “it is intuitive and much simpler and cheaper than Camtasia for simple video projects.” (Though Camtasia was still recommended for screen capture, however.) Another publisher was looking at Brainshark because it (theoretically) is easily portable into a mobile app.

How to Get Your Video Content Viewed to Completion

New study sheds light on video viewing habits

Video is a medium some publishers and content marketers have opted to explore, especially since its popularity has grown online.

For producers going this route, how can they make video content that people will enjoy and fully watch?

6 Formats for Better Podcasts

Audio is a valuable resource; here are six formats for creating good podcasts

The power of audio is often underestimated, especially with the emergence of video in today’s digital environment.

However, it’s important to remember how valuable quality-audio content can be. For instance, let’s consider the information published by the Nieman Journalism Lab in April 2011. In the article, Nieman Journalism Lab reported on NPR’s findings for digital audio, which found that audio consumers are more engaged, as they rack up more pageviews.

Podcasts Are Making a Comeback!

Listen to the new media trends: a podcast listener is worth his weight in gold

Listen, let’s be honest. All the buzz about podcasts sort of fizzled over the past year or so. Do people still use them and listen to them? Sure. Does everyone want to be a podcasting expert like they want to me a social media expert? Not so much.

This past weekend, I went to PodCamp Boston 5, a new media conference, and one of the big topics discussed was podcasting. This is not a new topic, podcasts have been around for years and the Podcamp community especially enjoys hyping it up.

Build Email Marketing List Circulation with Podcasts

This free report from Mequoda Group teaches how to use podcasts to build an email marketing list

(Nationwide)—The world of audio communication has found a home on the Internet. From podcasts to musical pieces, the media-rich environment has been reaching eager listeners for years. Content producers and online publishers looking to expand the ways in which they disseminate information should utilize this medium.

Podcasts aren’t just for the 30% of the population who are auditory learners, although it is likely more important to the people who fit into that category. Podcasts are for those who are on the go or those who prefer to listen opposed to read content.

Week in Review: August 16th, 2010 – August 20th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

6 Great Ideas for Podcast Creation

Podcasting (both audio and video) is one of the Internet’s biggest new media trend – how can you start utilizing them?

If you are already offering online video, it’s practically a no-brainer to offer those videos as podcasts for your users. If you’re recording interviews, why not offer audio podcasts as well?

If you’re not doing either of the two items above and you’re one of many publishers that are not currently distributing their content on these new media platforms, you may find it more of a struggle to decide how to take advantage of podcasting.

Tips for Creating a Successful Podcasting Series

Lessons on making money by podcasting

Wall Street Journal Media Pyramid Case Study

Does this legacy publisher translate from print to online?
With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived?

The Wall Street Journal Embraces Podcasting

How The Wall Street Journal has incorporated podcasting into its long list of media platforms, and the lessons for other publishers who want to make money podcasting

Web Advertising Tactics from FuelNet that Boost Profits and Save You Money

Grow Your Business 20% This Year — with Cheap, Easy-to-Implement, Online Advertising Tactics

Top 20 Online Publishing Books to Read in 2009

How does a book make our list of “Top 20 Online Publishing Books”?

Over the past couple of months, we’ve been busily scouring for books on the topic of online publishing. There are 5,000+ books on Amazon that one could read to better their online publishing business.

Online Publishing Book Review: The New Rules of Marketing and PR by David M. Scott

Many online publishers are still using static websites, are you one of them? If your approach to online publishing is the same as print, you are falling through the cracks. The web is ever-evolving and you must embrace change. Don’t be scared, it’s not as difficult as it sounds.

Online Publishing Book Review: What No One Ever Tells You About Blogging and Podcasting by Ted Demopoulos

Find fresh content at a trade show, seminar or conference. No doubt there are dozens of industry events happening worldwide right now. It’s impossible for your subscribers to attend all of them. Why not take that opportunity and turn your coverage of these events into fresh online content.

PodCamp NYC 2.0 Coverage: The “M” Word: Alternative Ways to Monetize

The “M” Word: Alternative Ways to Monetize – (How Podcasting Consultants are Making Money off of You)

PodCamp NYC 2.0 Coverage: SEO for Podcasting, Vodcasting & Social Media

An Ad-Hoc Session on SEO for Podcasting, Vodcasting & Social Media

PodCamp NYC 2.0 Coverage: How To Promote and Make Money With Your Podcast in the Next 30 Days

How To Promote and Make Money With Your Podcast in the Next 30 Days with Michael Geoghegan of GigaVox Media and Tim Bourquin of

Publishing 2.0: Seven New Media Objectives for 2008

Expand your brand, audience, and reach with the technology you’ve been pondering since 2007

Podcasting for Publishers

How online publishers are using podcasts to expand their brand, increase customer loyalty and make more money online

Parks Associates predicts that by 2012, “broadband media” such as online streaming video, podcasts and ad-supported music and video download services will make up more than half ($6.6 billion) of the total ($12.6 billion) revenue the U.S. generates in advertising.

Successful podcast publishers distribute their podcasts at least once a week. If you’re the New York Times, it makes sense to distribute a daily podcast with today’s top headlines, however it’s certainly not necessary for the rest of us. While this article doesn’t focus on the content of a podcast, has a great article on content and production rules for podcasting.

6 Ways to Enhance, Promote and Monetize Your RSS Feed

Using RSS as a way to attract new visitors, create an open revenue stream, and retain your email newsletter unsubscribers

Many publishers view their RSS feed as a self-sustaining journal, a part of their blog that is great because of the low-key and hands-off approach that it was designed for. Well we’re not sure if they’ve noticed, but there’s a whole lot more to this online publishing than recycled content. Recycled content—with class!