Choosing Your Video Camera for Content Marketers

A personal video recording studio isn’t as expensive as it once was.

With online video popularity growing at a faster rate than television ever experienced, media companies are enhancing their content by providing their audiences with video.

Some companies who already have video content created are simply repurposing this content on the web. Other companies are taking new initiatives to record new footage to appeal to a larger group of video consumers.

Fortunately for any online publisher or content marketer who wants to get into the world of video production, they can do so affordably.

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Three video cameras under $300

-Flip Video UltraHD: This handheld is simple to use and affordable at $140. It shoots in 720p HD, has a battery life of two hours and easily allows sharing.

-Kodak Zi8 Pocket Camcorder: This personal favorite of mine has a five megapixel sensor and shoots in 1080p HD. You can purchase it for $210 online.

-Sony 3D Bloggie MHS-FS3 Camcorder: This camcorder is interesting because it can record in both 2D and 3D. It shoots in 1080p or 720 HD and has a 5.2 megapixel sensor.

For help getting started on video recording, take a look at our 90-minute Web Video 101 for Publishers webinar.


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