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Tag: upworthy

The 14 Most Clickable Social Media Headlines

Turn basic headlines into social media gold by experimenting with these proven copywriting formulas for clickable social media headlines
Everything I’ve read as an observer of the social media and publishing communities tells me that most marketers don’t get a click rate on a Tweet of more than one percent, and in fact most marketers get

Write Better Subscription Marketing Copy By Learning From the Greats

In 1926, a long-form print ad for the U.S. School of Music was written by John Caples, and the headline read, “They Laughed When I Sat Down At the Piano, But When I Started to Play!” It’s been noted as one of the most perfect headlines ever written.

Facebook Publisher News: Doomsday Algorithm Not So Damaging After All?

Parse.ly releases report on friends and family algorithm that’s worth sharing to your favorite Facebook publisher; plus, metrics and Messenger
If you’re a Facebook publisher, you know as well as anyone what havoc the whims of Zuckerberg can wreak on your social media strategy.

That’s why some digital publishers – particularly those who had invested the most

3 Content Marketing Hacks You Can Benefit From Immediately

I don’t know about you, but the world’s a’changing when it comes to audience development. For a while, I felt like we were so ahead of the curve at Mequoda that we were pretty cool in our pants for a bit, but as we’ve been doing a lot of testing the past few months, it has become clear that user habits are picking up and moving with the wind.

Which is, of course, very exciting as a marketer, because tinkering is what we love to do best.

Another Look at Marriage Between Facebook, Magazines

At IMAG, a big topic was Facebook. Magazines publishing on Facebook, specifically. And, with distrust bubbling to the surface with how the social media giant will use the content they coax from digital publishers, the news we relayed yesterday definitely showed signs of some trouble in paradise.

Today, though, we’re going in a different direction. Digiday recently had a streak of articles on positive trends for Facebook publishers. Let’s have a look at what they found!

Mastering Subscription Marketing Language with a Story

So you’ve launched your subscription website. You’ve determined the right price, and how you want to offer your subscription to customers, and you’re ready to think about ways to entice, persuade and convince them, whether it’s copy on a landing page, or an outbound email. Few subscribers ever make a decision to buy from you based solely on your price or offer!

Are You a Publisher, Tech Company, Platform, or All Three and More?

If you’re a publisher, tech considerations have emerged as a crucial component of your day-to-day decision-making. This likelihood increases exponentially if you’re creating mobile apps and dedicating resources to serious multiplatform publishing.

Publisher Monetization: Video, Display Ads, Facebook

Popular industry opinion says publisher monetization of video, digital advertising, and social media is a 21st-century challenge. The thinking goes that previous generations of magazines – read: print – were blessed with a much more straightforward task than we have: Produce quality content and distribute it effectively via subscriptions and newsstand.

But popular industry opinion is wrong.

The aforementioned 21st-century challenge is actually age-old; it’s simply the same song, different verse. Or, put another way, the straightforward task that our predecessors faced is still the one we face today: Produce quality content and distribute it effectively.

If anything, you have more options than ever. Readers, do, too, of course, which means you have to step up your game – but the reward is full-throttle revenue streams when you find the right formula. Mequoda can help you with that part. And Digiday – one of the foremost monitors of digital publishing news – can help you track the trends that will shape your strategy. Let’s take a look at quartet of their recent articles.

Digital Magazine Publishers Making Moves, News

Once or twice a month we like to check in on digital magazine publishers making some noise with promotions, mergers, new business models, or major changes in course. We do this so that digital magazine publishers like you can get a sense of the industry landscape – and respond, adapt, or adjust if need be.

Amy O’Leary on Audience Development Strategies and Digital Publishing

As a leading contributor to the New York Times “Innovation Report” that was leaked back in May of 2014, Amy O’Leary worked at the fulcrum of a push forward in audience development strategies. In the midst of her move to editorial director at Upworthy, the Nieman Lab interviewed her for her take on the future of digital publishing.

Audience Development Strategy Needs Fuel Staffing Decisions

Screen Shot 2014-08-20 at 11.09.23 AM

Publishers are more and more hiring audience development specialists to put their search and social efforts over the top, Digiday reports. The latest to dedicate a position to audience development, months after its own Innovation Report recommended it, is The New York Times, which has hired Alex MacCallum as assistant managing editor.

Content Deployment Tactics to Keep Readers Engaged

Publishers are trying new tricks and refining old ones to get visitors to stay on their sites for a while.

Digiday recently homed in on four creative examples of content deployment piquing readers’ interest.

Five Keys to a Profitable Sales Letter Landing Page

Make sure your landing pages answer this question for your users: “what’s in it for me?”

Hamburger Menu a Hot Topic for Web Publishers

Once a bold innovation, the “hamburger menu” style of site navigation is now a standard ingredient for publishers on the web, but that doesn’t mean it’s not still a subject for debate.

Upworthy to Offer Tasteful Native Advertising

Victor Luckerson from Time writes, “Today Upworthy announced a new native advertising partnership program that will allow businesses to pay for sponsored posts on Upworthy or commission the viral experts themselves to craft content made to be shared on social media. Like viral competitors such as Buzzfeed, Upworthy is eschewing traditional banner ads in favor of paid ads that looks much like editorial content.”

It’s Never Been a Better Time to Be a Niche Publisher

It’s been awhile in coming, but niche publishers are having things their way at last. Mequoda has been preaching this sermon for a while, but now, it seems, the rest of the world – including all-important investors – are catching on, too.

Those living in non-Mequoda world were advised of this phenomenon recently in a post at business-related news website qz.com, where well-known media reporter Adrienne LaFrance noted in a piece titled Why Venture Capitalists Are Suddenly Investing in News that new money is flowing – actually, flooding – into media organizations, citing, among others, $46 million in new funding for social news and entertainment site BuzzFeed; $4 million for tech news site Pando Daily; and $8 million for viral content curator Upworthy – called by Fast Company “the fastest growing media site of all time.”

UpWorthy Wants to Solve the Native Advertising Problem

UpWorthy has been receiving a lot of attention lately. Fast Company has dubbed them as a “soulful BuzzFeed.” Instead of posting links to funny cat videos they are posting links to meaningful topics like human rights, and social issues.