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Tag: utm codes

The 6 Most Important Email Analytics for Magazine Publishers

How to turn six email analytics metrics into a big picture about the performance and plans for digitally marketing your publication

The Mysterious UTM Code Explained

An Urchin Traffic Monitor (UTM) code is the way that businesses track sales from their origination point (like a tweet, email or a brochure) down the funnel to their conversion page. Every audience development campaign is packed with UTM codes to see which campaigns perform best. In Google Analytics, these codes can be tracked under the general “Traffic Sources” area just like any other source.

Mequoda’s Top 10 Subscription Website Publishing Posts of 2017

Our most-read subscription website publishing posts of last year show a continued interest in building profitable subscription websites and improving their speed and ranking.
Last year, publishers focused on increasing profitability through apps and subscription website publishing. As publishers continue to search for digital content success through subscriptions, we think the chosen top ten most-read posts

How to Write a SEO-Friendly URL in 8 Steps

8 steps for writing and structuring a SEO-friendly URL that is easy to read by humans and search engines

I’ll bet you didn’t know there were so many types of URLs. Vanity URLs, which are short, simple URLs, are used in direct mail and other print promotions. They are meant to be easy to remember and are

How to Promote a Digital Magazine: 10 Strategies & 1 Major Must-Do

How to promote a digital magazine online, offline, and everywhere in between
How do you usually promote a magazine? Afterall, subscription and newsstand sales are the keys to driving advertiser interest, so what are you doing to promote your print magazine?

Blow-in cards. Social Media. Newsstands. Direct mail and email renewal series. Subscription agents. The list goes on.

Now what

Mequoda’s Top Subscription Website Publishing Posts of 2016

Our most-read subscription website publishing posts of last year show an interest in building profitable subscription websites and improving the usability and site speed of existing websites.
In 2016, toward the end of the year it was made abundantly clear to publishers they would need to focus on more simple site design with faster loading times.

How Successful Subscription Based Websites Do Marketing

No publisher can hope to have a successful subscription based website without getting the marketing right. So if you have, or plan to launch, one of our three subscription website business models – a portal, magazine website or newsletter website – it’s worth studying the winning strategies used by savvy publishers, including, of course, our own clients.

When Existing Direct Marketing Systems for Publishers Aren’t Enough

Improving direct marketing results is a constant source of discussion for publishers. They are always tracking, evaluating, and testing different offers for their products in order to optimize their results, even moreso now that it can be done online through digital direct marketing systems.

How We’re Recycling Marketing Campaigns at Mequoda (And That One Time We Lost Revenue When We Stopped)

How we’re seeing a larger return on our marketing investment by recycling marketing campaigns across platforms
When I first started working at Mequoda almost 10 years ago, we wrote a lot of promotional copy. We sent several promotions per week, and each one was brand spanking new. For a company that was limited on resources at

How to Create Social Media Tracking Codes for Better Conversion Insights

Are your social posts converting fans and followers into buyers? You may never know until you start implementing social media tracking.

Whenever we publish a new article on Mequoda, we use our 12x12x12 social media method on Twitter. We write 12 unique Tweets, schedule them for 12 days, then once a month for 12 months.

This social

8 Elements of a Proper Website Traffic Report

Do you know what to monitor in your website traffic report?
We’re constantly reading and writing about how to drive website traffic, but how often do we discuss the website traffic report that all of us should be pouring over to see whether or not our hard work is going anywhere?

Anyone who has installed monitoring and

How You Could and Should Use Video Email Marketing

How video email marketing can drastically increase your CTR
One main advantage of multi-platform publishing is recycling content into videos.
Think about it: what entices a website viewer more than a video sample of exclusive, paid-for conferences? These events are the single biggest revenue channel for many publishers, where extra care is put into providing ticket purchasers

What is B2B Email Marketing?

B2B stands for Business to Business. Because I’ve worked in B2B my entire career, I didn’t realize that there are B2C (Business to Consumer) marketers who haven’t heard the term. Sometimes when I attend events, I’ll blurt it out like second nature and it results in a furrowed brow and a, “what’s B2B stand for again?” Ah, the anti-jargonist went ahead and jargoned. Drats!

According to iContact, customers who receive email newsletters spend 82% more when they buy from the company. So if you’re in B2B, and you’re a publisher, you have no excuse not to send regular emails to your subscriber list. You have expensive products, and you have lots of content. Email marketing is a prime place to share content and promote products.

How to Promote a Magazine on Twitter

The one thing publishers complain about when it comes to Twitter is that it doesn’t generate a ton of revenue for them.

And the one thing publishers forget to do on Twitter is promote their magazine. D’oh.

Dell is the company most famous for making money on Twitter and may be to blame for the expectations set for anyone looking to drive revenue through the social network. The legend of Dell, who joined in 2009, and by June they had made $3 million through their promotions on Twitter, and by December they had Tweeted their way to $6.5 million, made it to every news outlet.

But Dell sells hundred to thousand dollar electronics and you sell $10-$50 magazine subscriptions. Tomatos aren’t tomaaahhtoes.

10 Subscription Website Publishing Lessons for Profitable Website Design in 2015

If you publishing any kind of periodical, then you’re no stranger to subscription websites. This year we published more than fifty new posts about subscription website publishing.

Mequoda’s Top 10 Subscription Website Publishing Posts

The subscription website publishing posts below get into subscription website best practices in design and monetization. They also dive into the many different archetypes that we’ve identified.

Top 10 Audience Development Strategy Posts of 2013

Audience development is a fundamental part of online publishing. Our top ten audience development strategy posts dive into search engine optimization, email marketing, social media and the website conversion architecture necessary for building an online audience. They were the most viewed posts in these categories that we published in 2013. Enjoy!