Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: writing headlines

The 14 Most Clickable Social Media Headlines

Turn basic headlines into social media gold by experimenting with these proven copywriting formulas for clickable social media headlines
Everything I’ve read as an observer of the social media and publishing communities tells me that most marketers don’t get a click rate on a Tweet of more than one percent, and in fact most marketers get

6 Tools to Create Data-Driven Content Ideas

Consider the rise of talent shows on TV like America’s Got Talent and American Idol. When it comes down to it, they’re simply performing good old-fashioned market research. Why sign an unknown singer to a record label, or sign a new act to a Vegas casino, when you can see how the world responds to them first? The same method applies to content. Developing data-driven content ideas can be the difference between a homepage full of stimulating ideas, and a page full of templated headlines on the same topic.

The 10 Best Content Marketing Podcasts for Editors and Magazine Marketers

How to become a better content marketer, editor, and writer by listening to these content marketing podcasts

The first time I knew people listened to podcasts in their free time was back in 2007-ish when I went to an event called PodCamp, and while it wasn’t solely focused on podcasting, there was an abundance of fans

Test Your Landing Page Copywriting Expertise by Taking this Copywriting Test Now

My publisher friend is a fervent believer in creating A/B splits for his landing pages, focusing specifically on the titles of his paid handbooks. The graphic design of each cover is identical in color, typeface and size. His sales letter landing pages use the exact same persuasive editorial copy except for the title of the book.

11 Landing Page Optimization Tests for Subscription Websites [+ Video]

When a visitor arrives at your website landing page, you have about five seconds to make a good impression and capture her attention. If you don’t succeed immediately, she is likely to click away and you’re apt to lose her forever.

Your landing page needs to be a fast, effective messenger.

With a quick glance, visitors to your site should know exactly what your landing page is about and how it benefits them. Determine what image and message you want the customer to “get” in those first few seconds, and design your landing page toward that objective. Anything that distracts from the central message or image you wish to project should be eliminated.

How to Write a Headline that Gets Found

5 Advanced Google Search Tips for Editors

Google is a great tool to use for writing headlines that will get found and bring you new traffic.

Furthermore, Google Analytics is a great tool for an in-depth drilldown on your keyword strategy. Utilizing it will help you determine which keywords demand more attention through added content and optimization.

The Absolute Simplest Way to Find an SEO Keyword

Easy SEO techniques for titling a blog, naming a product or writing headlines for a landing page

If a blog or sales letter is never found in a search engine, does it even exist? If that same blog or sales letter doesn’t speak the same language as its target audience, does it make a sound?

Think about these two things for a minute.

If you’re spending all of this time writing and launching a landing page, don’t you think it would be worth a little extra time to make sure the only light of day it sees isn’t through a tab on your website, or through your selective email list?

Keyword research, in its simplest form, is easy.

Meet Our Panel of Email Subject Line Smackdown Experts!

Take part in our Email Subject Line Smackdown and test your email subject line prowess against 3 of America’s top copywriters

Email Subject Line Smackdown

This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform best for your products and services.

Are You the 1 Person in 4 Who Reads Beyond the Ineffective Headline?

Copywriter reveals why many online sales letters fail to deliver

The Internet creates new challenges for marketers and wordsmiths, but a fundamental principle still applies

Experts tell us that in print ads, 75-80 percent of all buying decisions are made by reading the headline alone.

E-Commerce Marketing Director Needed for Investment Advisory Service

Today we bring a job posting from Cabot Heritage Corporation. Cabot is looking for an E-Commerce Marketing Director with a flair for the creative and excellent writing skills. Qualified candidate will have a minimum of 2 years Internet marketing experience and familiarity of direct response/subscription marketing is a plus.

The “Who Else” Formula for Writing Landing Page Headlines

People use formulas for a reason, and the reason is that they work. An example is the “who else” formula for writing headlines—”Who Else Wants to Speak French Confidently and Fluently in the Shortest Possible Time”.

The headline, while not brilliant, shocking or hypnotically compelling, is relevant and attention-getting to those interested in learning French.

Landing Page Guideline #1: Writing Effective and Promising Headlines

Far Too Many Landing Pages Fail Almost Immediately by Offering Up Lack-Luster Headlines and Subheads; Learn How To Deliver a Compelling Headline for a Single Product or Service