How to Write a Headline that Gets Found

5 Advanced Google Search Tips for Editors

Google is a great tool to use for writing headlines that will get found and bring you new traffic.

Furthermore, Google Analytics is a great tool for an in-depth drilldown on your keyword strategy. Utilizing it will help you determine which keywords demand more attention through added content and optimization.

If you don’t take the time to dive into your Google Analytics, you may be missing out on top content that searchers are looking for.

Some of the top content terms we’ve paid more attention to generate upwards of 10,000 page views each year… and that’s typically from one article targeting a phrase we originally expected to be a long-tail keyword.

I believe many online publishers are neglecting top content terms because they aren’t familiarizing themselves enough with their Google Visibility Report and their analytics data.

One key to generating more website traffic is to pay closer attention to terms in your Google Visibility Report (GVR), or Keyword Universe, that have a high Keyword Competitive Index (KCI). After doing so, advanced Google search tips will help editors focus on providing relevant content about the keyword while offering a solution to unanswered questions.

If you want to start writing headlines that get found, try using these 5 advanced Google search tips. In fact, I used this exact same method to write this article, as the term “advanced Google search tips” was unacknowledged by other webpages in Google.

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5 advanced Google search tips for editors

Advanced Google Search Tip #1: Refer to your Google Visibility Report to find unanswered questions. Begin by sorting your terms in descending order by KCI. Scroll through your list and select terms that have some relevance to your audience and a high KCI.

Advanced Google Search Tip #2: Enhance your content. Use the Google Keyword Tool to find four-word variations of the keyword phrase.

Advanced Google Search Tip #3: Use the exact match to see direct competition. To do this, go to Google and search the term with quotes (“”) around it. This will give you an exact idea of the competing websites that have the term optimized within their content. The top content keyword phrases may be dry by themselves. As an editor, it’s your job to jazz it up with an intriguing headline and personalize it to your audience.

With this article, we added “for editors” into the subhead so our audience would know we are providing information of value to them.

Advanced Google Search Tip #4: Create a modified headline, write the article, optimize and publish.

Advanced Google Search Tip #5: Use Google Analytics to track your results. After a month or so, your traffic on that term should be higher if you properly optimized the content and was able to rank on the term.

I wanted to discuss this editorial process of using Google’s insight on how to write a headline that gets found because we have an interactive workshop at the Mequoda Summit West 2011 all about headline writing.

The above method will be discussed in more depth with a live demonstration on how to use advanced Google search tips to write headlines that get found.


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