Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: newsletter subscription

A Newsletter Platform Worth Investing In

The newsletter platforms you may be familiar with are often print and PDF formats, as most newsletter publishers haven’t gotten hip to the newsletter app format, and neither have their consumers.

The Mequoda Newsletter Content Business Model

The newsletter subscription website model is simple, clean and editorially-focused

Newsletter publishers, particularly those on the B-to-B side but also those with consumer titles in the finance and health fields, were among the first to embrace subscription websites. Perhaps that’s because the newsletter subscription website archetype is the easiest type of subscription website to build. The file size of newsletters is generally manageable, whether the newsletter is 8, 12, 16, 32, or more pages, since it is mostly text and often limited to black-and-white or two-color.

The Publishing Revenue Secrets of Multiplatform Wizards

The secret behind increasing publishing revenue is in the power of three
In the Harry Potter books and movies, a man named Xenophilius Lovegood wore a necklace with the symbol of the Deathly Hallows. When Harry asks Lovegood about the symbol—which appears as a circle inside of a triangle and a straight line down the middle—he explains that

The Most Profitable Subscription Website Business Models

Coming up with the right subscription website business model(s) is usually the biggest stumbling block for those wanting to get into this business.

Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for

What Is a Mequoda Subscription Website Portal?

A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media topics. Our best practice is to pair a free subscription website Portal with any premium subscription business model like a magazine or newsletter.

When you charge

Creating Passive Income and Recycling Content as a Multiplatform Publisher

How to create new products and passive income from old products as a multiplatform publisher

One of the most interesting rodents on the planet is the grasshopper mouse, native to the US and Mexico, which has a bit of a superpower: it’s impervious to venom. Also, it’s a carnivore. So it dines on venomous centipedes, scorpions

How to Write Copy for a Subscription Website That Sells

We all have a need to feel taken care of. How many things do you buy to fill that need?

Don’t we go to a restaurant not just for the food but to be treated like royalty? What really matters is what they do to help us feel nurtured.

Every purchase is a symbol for emotional satisfaction. Buying decisions are emotional commitments to gratifying perceived needs and desires that we are often unaware of having.

6 Paid Newsletter Best Practices for the Digital Age

These days, when people talk about newsletter best practices, they’re usually referring to free email newsletters, used as a marketing tool to drive inbound traffic to websites. But because some of us are old-time journalists here at Mequoda, we also think fondly of paid newsletters, a classic journalistic form that survives today in the digital era.

The Mequoda Magazine Content Business Model

Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers that can do this become masters at building communities that draw users to both read and post.

Out of the nine subscription website business models, the community subscription website archetype is the only one where the publisher relies on its community to create the content. There are six premium (paid) archetypes, and three affinity (free) archetypes. This is one of the three free ones.

Are Magazine Events Your Next Multiplatform Publishing Opportunity?

Magazine events bring in user and sponsor revenue, and many publishers have made a profitable business model out of them.

When we talk about multiplatform publishing, it’s easy to jump right into the obvious choices: the ones with words, like books and portals and ebooks. But some of the biggest publishers I know have incorporated live

11 Profitable Content Business Models Publishers Are Using to Boost Online Revenues

Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business.
Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with multiplatform publishing. However, more serious than the focus on content, is the business

The Event Content Business Model Generates Dual Revenue

This content business model drives interest in live events while also driving revenue from attendees and sponsors

Who would have imagined in the internet age that people would still yearn for live events?

The appeal of hearing, seeing, and speaking with actual people and touching real-life objects has never gone away, and thus the event business is

9 Subscription Website Mistakes That Could Ground You

Because we quantify everything, Mequoda has identified nine (coincidentally) deadly subscription website mistakes that are commonly made when publishers build their online presence.

Increasing Time on Site With the Community Content Business Model

The community content business model can bring in users and keep them on your site
When developing your strategic plans for CAROTME (content, audience, revenue, organization, technology, measurement, and economics), it’s not uncommon for publishers to forget that you have to start with identifying and establishing a primary content business model(s) to monetize.

We have identified 12

How to Prioritize Building New Website Business Models

Before building out new website business models, inventory your existing content assets

Author and efficiency expert Stephen Covey writes about how difficult it is to reach goals that you don’t have. “Begin with the end in mind” is our personal mantra for every Mequoda System we start.

Publishing websites for magazines and newsletters are like Swiss Army

10 Reasons to Launch a Responsive Newsletter Website

A responsive newsletter website brings accessibility to the table

Totally unrelated to publishing, you may have heard that Patagonia recently ditched their app. If you open it, it will tell you that the app will no longer be updated, and they should head to their responsive website instead. “Thanks for supporting the Patagonia iPhone app. Now

Great Examples of Newsletter Subscription Website Sales Pages

Each of these newsletter subscription websites illustrate how to collect and convert website visitors into paid digital subscribers
If you sell a print newsletter, considering a newsletter subscription website is a business-critical decision. Consumers expect to access their periodical subscriptions digitally, and they’re willing to pay more for access when it includes back issues they don’t

How Subscription Websites Bring in Publishing Revenue with Little Spend

For print magazines and newsletters, subscription websites offer a plethora of ways to gain publishing revenue with little upfront cost
Legacy publications should be ultra focused on how to create dynamic sources of publishing revenue online. Most print publications already have a digital edition available, but it’s time to take an extra hard look at developing

The Subscription Website Publishing Handbook

Claim your FREE digital copy of Subscription Website Publishing: The Most Profitable Subscription Website Models now.

Why Subscription Website Business Models Are Ideal for Every Publisher

A magazine or newsletter subscription site paired with a portal subscription website leads to publishing success
If you’ve been reading this blog long enough, you’re quite familiar with the Mequoda Method for multiplatform publishing success. You may even understand the acronym that sums it up: ACEM, which stands for:

Attract new visitors to your site organically.
Convert those

The Mequoda Community Subscription Website Business Model

Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers who can do this become masters at building communities that draw users to both read and post.

Out of the 16 website business models that Mequoda currently monitors, the community subscription website archetype is the only one where the publisher relies on its community to create the content. There are six premium (paid) archetypes, and four affinity (free) archetypes. This is one of the four free ones.

How to Build a Website with Multiple Business Models

Knowing how to build a website isn’t just about design, it’s about the business models behind every tab

If you’ve read Mequoda Daily before (I hope you have!) then you know we frequently speak about subscription website business models. Most people see these business models as different tabs on their websites, but we make distinct separations between them.

For example, if you look at Natural Health Advisory, the “Home” and “Free Newsletters” tabs are part of a Portal website business model because they exist to distribute free content in order to attract website traffic. The NHA Library and NHA Letter tabs are part of a Newsletter subscription website business model, which is a premium model meant to drive revenue. Free and paid models like this, should always go together.

The Many Platforms of Multiplatform Publishers

Even the smallest of magazine publishers publish on two platforms: their magazine and their website.

Mequoda publishers typically publish five to six different platforms, and within those platforms, many more sub-platforms.

Based on the fact that every platform has completely different user experiences, we came up with our idea of what this looks like, and we call it the niche media user experience dashboard — that is, what users get out of the many different platforms.

Subscription Websites: What’s Your Minimum Information Unit?

How many types of websites are there on the world wide web of sites?

At one time we were watching new ones popping up every day. But in the past few years, we’ve identified a solid nine subscription website archetypes for publishers to consider, depending on their business goals and their content. I’ve posted about all of the six premium (paid) models in the past few months.

Mequoda’s Top 10 Subscription Website Publishing Posts

The subscription website publishing posts below get into subscription website best practices in design and monetization. They also dive into the many different archetypes that we’ve identified.

Subscription Website Portals are the Key to Success in Every Niche

When the Internet burst on the scene and magazine publishers decided to get on the bandwagon, a lot of people simply shoveled their content up to the Web and called it a day. After all, there wasn’t a lot of guidance available in this brave new world.

Top 10 Subscription Website Publishing Posts of 2013

Subscription websites are at the core of modern online publishing and have even been considered the Holy Grail of the industry.

The popularity surrounding subscription websites stems from the fact that they are among the most profitable websites on the Internet.

Any publisher or content marketer that is looking to have the most profitable website should know exactly how to build a subscription website.

Harvard Health Masters Multiplatform Publishing

When you publish under the aegis of Harvard Medical School, your primary objective is not simply to make money; it’s to improve the health and quality of life for the general public. And protecting Harvard’s brand is of utmost importance.

The Newsletter Subscription Website Business Model

The newsletter subscription website model is simple, clean and editorially-focused

Newsletter publishers, particularly those on the B-to-B side but also those with consumer titles in the finance and health fields, were among the first to embrace subscription websites. Perhaps that’s because the newsletter subscription website archetype is the easiest type of subscription website to build. The file size of newsletters is generally manageable, whether the newsletter is 8, 12, 16, 32, or more pages, since it is mostly text and often limited to black-and-white or two-color.

Savvy Email Segmentation Wins at New York Magazine

New York magazine has become one of our favorites around here. And not just because their iPad app is one of the more innovative ones we’ve seen, but also because we keep watching them innovate.

Lately we’ve been analyzing the email calendars of our favorite magazine brands to discover any trends in consistency timing and promotional efforts. We decided to do New York this week because they have a robust editorial calendar, and until I started this case study, I didn’t realize just how robust, or how smart.

Membership vs. Retail Subscription Website Information Architecture

Misunderstanding Membership Website information architecture

Misunderstanding the characteristics and attributes of a membership website compared to, say, a subscriber-access-only magazine or newsletter retail subscription website is a common misunderstanding when publishers are launching a paid-access-only website.

A Membership Website is an online medium—a destination—in and of itself.

It may be structured as a “pure-play” site, which does not depend on a primary relationship to, or experience with, an online or offline product. Or it may be structured as a “companion” website, which does relate to an online or offline product. Either way, “members” or “subscribers” register and pay to access information, organized library-style by topic of interest, or research information or find answers to a question.

Website Design Samples of Our 16 Archetypes

Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics will support higher revenue, lower operating costs and happier customers.

9 Membership Website Mistakes

Membership websites are hot for 2013

All the sudden in 2013 I found myself hip-deep in subscription and membership websites.

Perhaps it’s the tablet market evolving, the publishing market maturing, the continuing problems of advertising models or the renewed interest in the renewable revenue of continuity websites.

What Gary Vaynerchuk Can Teach You About Being a Daily Online Publisher

If you thought your daily online publishing strategy was tough, try daily video publishing

When print magazines first entered the digital realm, they were—to put it lightly—not getting the concept of daily publishing. As publishers who were used to working against monthly or bi-monthly deadlines, it seemed absurd that they were now supposed to produce content like an average newsroom.

Slowly but surely, publishers saw how much their traffic increased, depending on the frequency of their content. If they posted once a day, they saw one big boost in traffic. If they posted three times a day, the might see three boosts. In fact, the more content they posted, the more pages were ranking in Google and the more long-tail traffic they were seeing as well.

A 4-Part Checklist for Webifying Landing Pages

Landing page templates that use technology should enhance the sales message, not replace it

Ten years ago, Internet users were completely comfortable and happy to use the web as a reading medium. Websites that were purely text and simple images were enough to get their engines running.

These days, even six year-olds would scoff at the simplistic web pages we used to consider acceptable. Websites with no graphic design or style sheets aren’t taken seriously, and in most cases, probably still bear an old copyright of 1999 if you look close enough.

Discover the 9 Most Profitable Subscription Website Business Models

This free report discusses the value behind subscription websites, including the nine most profitable subscription website business models

Download a free digital copy of Building Subscription Websites: The 9 Most Profitable Website Business Models now

Subscription websites are becoming a more valuable component to online publishers. In fact, subscription websites are among the most profitable websites on the Internet.

As mobile and tablet devices become increasingly popular, subscription websites are being used at the core of the modern publishing revolution.

Week in Review: February 7th, 2011 – February 11th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

The Most Valuable Email Subscriber

Discover which traffic source is worth the most

Not all email subscribers are worth the same.

Many of our Mequoda Gold Members know this and can track the value of a subscriber by its source of origin using what we call “Original Source Identification” (OSID).

The Non-Scientific Approach to “Giving Away” Paid Content

The conundrum continues: How much should you give away on your membership websites?

There’s no scientific methodology behind subscription websites. Publishers with excellent conversion architecture can get away with giving away a lot of free content and still converting a large percentage of those free users into paid users.

Others still, have such a good reputation and and worth-while free trial that it doesn’t require giving anything away (other than the free trial) in order to get people in the door.

Free Report Friday – Building Subscription Websites

Learn about the nine most profitable subscription website business models

Download your free digital copy of Building Subscription Websites: The 9 Most Profitable Subscription Website Business Models now

Subscription websites have become a digital land of opportunity for online publishers. Discover the nine most profitable subscription website models and online publishing utilizing each model in our Building Subscription Websites free report.

Newsletter Subscription Website Archetype

A Newsletter Subscription Website Archetype is set up to build subscriptions for a related print or digital newsletter and to provide access to issues of the newsletter.

Learn About Building Subscription Websites from Mequoda Group

This free report from Mequoda Group discusses how online publishers can begin building subscription websites

(Nationwide)—There is a renewed interest in subscription websites. Online publishers and content marketers are seeing the value behind subscription websites as they are among the most profitable websites on the Internet.

Any content producer or online publisher that has a lot of great content to offer should consider whether or not a subscription website would be of benefit to them.

Digital Newsletter Readership Changes 2000 to 2010

What’s your digital newsletter strategy for 2010 and beyond?

Kindle for Publishers

In 90 minutes, you’ll discover the state of the eReader industry and how you can join the pool of innovative publishers who have already starting reaching their customers on this revolutionary platform

8 Steps to Creating a Newsletter Website Template

Building or looking to improve a newsletter website? Learn these 8 best practices for building profitable newsletter website templates.

Newsletter vs. Membership Websites – What’s the Difference?

Many publishers refer to a Newsletter Website as a Membership Website, but the truth is that Newsletter Websites stand on their own.

Focus and Diversify to Succeed Online

BTB Publisher Succeeds Online by Dominating FDA Niche

Setting Up a Mequoda Marketing System – Phase 1

The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of core functions that make it efficient for completing a limited group of user tasks that are key to the success of an online publishing operation or Mequoda Marketing System.

Design Landing Pages that Work

Landing pages should convert targeted website traffic. That means having an organized system that matches the user with the right landing page.

The more targeted the landing page, the better the chance of conversion.

Your landing pages are the first place users encounter your website, so choose and design them well.

Online Conversion Architecture Registers Visitors and Starts a Direct Relationship

By building effective conversion architecture, you can build a direct relationship with the customer—a relationship that can be monetized down the road by targeting marketing messages for relevant products of increasingly greater value. This is also the step where, unfortunately, many publishers slip up.

  • Page 1 of 2
  • 1
  • 2
  • >