Coming up with the right topic for a successful subscription website is usually the biggest stumbling block for those wanting to get into this business.
Choosing your site topic is a serious issue, as the topic you choose pretty much dictates your chances of success with a subscription website. However, more serious than the topic of … Continue
Misunderstanding Membership Website information architecture
Misunderstanding the characteristics and attributes of a membership website compared to, say, a subscriber-access-only magazine or newsletter retail subscription website is a common misunderstanding when publishers are launching a paid-access-only website.
A Membership Website is an online medium—a destination—in and of itself.
It may be structured as a “pure-play” site, which does not … Continue
Claim your FREE digital copy of Building Subscription Websites: The 9 Most Profitable Subscription Website Business Models now. … Continue
Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics will support higher revenue, lower operating costs and happier customers. … Continue
Aggregating great content is just as valuable as creating great content
Content aggregation is often given a bad name, because it’s often done incorrectly.
The best content aggregators approach the process as the valuable art form that it is. Content aggregators recognize the web is all about content aggregation, and their work allows users to reach … Continue
If you thought your daily online publishing strategy was tough, try daily video publishing
When print magazines first entered the digital realm, they were—to put it lightly—not getting the concept of daily publishing. As publishers who were used to working against monthly or bi-monthly deadlines, it seemed absurd that they were now supposed to produce content … Continue
Landing page templates that use technology should enhance the sales message, not replace it
Ten years ago, Internet users were completely comfortable and happy to use the web as a reading medium. Websites that were purely text and simple images were enough to get their engines running.
These days, even six year-olds would scoff at the simplistic … Continue
Catch up on the Mequoda Daily’s blog posts for this past week … Continue
TheLadders.com, Match.com and SSWUG.org utilize membership subscription websites to properly serve their audiences
The membership subscription website archetype is a very complicated model. It may be structured as a pure-play site, which does not depend on a primary relationship to, or experience with, an online or offline product. Or it may be structured as a companion … Continue
Discover which traffic source is worth the most
Not all email subscribers are worth the same.
Many of our Mequoda Gold Members know this and can track the value of a subscriber by its source of origin using what we call “Original Source Identification” (OSID). … Continue
Fool.com and GolfOdyssey.com are finding success with the newsletter subscription website business model
Newsletter publishers, particularly those on the B-to-B side but also those with consumer titles in the finance and health fields, were among the first to embrace subscription websites. Perhaps that’s because the newsletter subscription website archetype is the easiest type of subscription website … Continue
The conundrum continues: How much should you give away on your membership websites?
There’s no scientific methodology behind subscription websites. Publishers with excellent conversion architecture can get away with giving away a lot of free content and still converting a large percentage of those free users into paid users.
Others still, have such a good reputation and … Continue
A Newsletter Subscription Website Archetype is set up to build subscriptions for a related print or digital newsletter and to provide access to issues of the newsletter. … Continue
Three successful subscription websites that let users generate much of their content for them
Some of the most successful websites let their users generate more than 99 percent of their content. The websites that can do this become masters at building communities that draw users to both read and post.
Websites with frequent postings by users not … Continue
Here are 6 ways you can improve your Internet marketing strategy that will increase website traffic and boost email marketing conversion rates
Provide lots of FREE content. It is the foundation of the Mequoda System. This content can come in the form of email newsletter subscriptions, website access, eBooks, white papers, audio or video podcasts. It’s … Continue
Catch up on the Mequoda Daily’s blog posts for this past week…
Content producers and online publishers can utilize this modern Internet Marketing Strategy to reach niche markets while growing a fan base
(Nationwide)—Modern publishing professionals have stepped away from traditional publishing models by using free content as their internet marketing strategy to drive online traffic. A percentage of that traffic is then converted into email newsletter subscribers … Continue
If you don’t own it, our free Internet Marketing Strategy for Publishers eBook
Download a free copy of our eBook Internet Marketing Strategy for Publishers now
A major difference between a Mequoda system and other traditional publishing models is that a Mequoda system offers free content to drive online traffic.
This content can come in the form of … Continue
A Google keyword visibility strategy and valuable, highly targeted content are fundamental to this experienced online publishing enterprise
If you have ever doubted the value of keyword research and search engine optimization, consider the enviable success of Interweave, a unit of Aspire Media. It’s one of the nation’s largest and most respected arts and craft media … Continue
What’s your digital newsletter strategy for 2010 and beyond? … Continue
A story of health, wellness and success
Article landing pages are search engine superstars
Article landing pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic. This would include any text link given by a webmaster or editor who is referencing one of your webpages as a source of good information on … Continue
Driving website traffic is a fundamental component of the Mequoda Marketing System. It is by driving website traffic that email newsletter subscriptions are increased and the names on that list are monetized. Publishers should take advantage of every possible way to drive website traffic. Here is a list of 31 ways to do it. … Continue
Building or looking to improve a newsletter website? Learn these 8 best practices for building profitable newsletter website templates. … Continue
Harvard has opted not to use a traditional landing page to sell the Harvard Health Letter.
Instead, the main sales page for the Harvard Health Letter is a minimal transaction page with the barest of copy and graphics, and is devoid of the selling effort one would normally expect when promoting a paid subscription publication online.
Knowing … Continue
Many publishers refer to a Newsletter Website as a Membership Website, but the truth is that Newsletter Websites stand on their own. … Continue
BTB Publisher Succeeds Online by Dominating FDA Niche … Continue
The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of core functions that make it efficient for completing a limited group of user tasks that are key to the success of an online publishing operation … Continue
This Mequoda System operator has focused on creating loads of free products to increase email newsletter subscriptions
If you’re a golfer that routinely gets tired of playing the same course in town then you should be subscribed to Golf Vacation Insider. This Mequoda System was created not just for golfers, but for people that enjoy golf … Continue
Landing pages should convert targeted website traffic. That means having an organized system that matches the user with the right landing page.
The more targeted the landing page, the better the chance of conversion.
Your landing pages are the first place users encounter your website, so choose and design them well. … Continue
An effective Internet marketing system distributes valuable content without charge
If you’re still using traditional online advertising as part of your Internet marketing strategy, know this: Nobody is paying attention!
According to a recent Forrester Research Study, only 13 percent of consumers admit that they buy products because of online ads, and a negligible six percent believe … Continue
By building effective conversion architecture, you can build a direct relationship with the customer—a relationship that can be monetized down the road by targeting marketing messages for relevant products of increasingly greater value. This is also the step where, unfortunately, many publishers slip up. … Continue
I’m writing from my hotel suite in Bonn, Germany where I’m preparing to present 3 Mequoda Bootcamps to German publisher Verlag Norman Rentrop with Don this week.
This is the second time Don and I have presented our content in Europe this year–in late June we had the pleasure of speaking at the SIPA UK conference … Continue
The major differentiation between the Internet marketing strategy of the Mequoda System and that of traditional publishing models is the use of free content to drive online traffic. By offering free content (e.g., email newsletter subscriptions, HTML webpage access, eBooks or eReports, blogs or Web feeds) through a variety of free and/or paid media sources, … Continue
While many Internet marketing professionals ignore direct mail as a viable means to increase targeted website traffic, one newsletter publisher devised a test that shows that direct mail post cards can be a very cost-effective way to increase targeted website traffic and sell paid newsletter subscriptions. … Continue
By refocusing on its core business, this special interest B-to-B publisher has increased revenues four fold since 2000, deriving 80 percent of its new business from online marketing.
FDAnews is the premier provider of domestic and international regulatory, legislative and business news and information for executives in industries regulated by the U.S. Food and Drug Administration.
There … Continue
Mr. Levinson has been busy practicing, developing and evangelizing guerrilla marketing since 1984, with great success. Many startups and small companies use Mr. Levinson’s techniques to produce tangible results with minimal cost. However, established companies such as Smirnoff and Vodafone have also integrated guerrilla techniques into their marketing mix. The concept of guerrilla marketing has … Continue
I have been involved in Internet marketing and publishing since 1995, when I was running an agency called Blue Dolphin Direct—primarily a print direct marketing and editorial consulting firm for a variety of magazine and newsletter clients. It was during that time when the folks at Computerworld had the revolutionary idea that we could sell … Continue
Although it Scores Well in Many of Mequoda’s Website Design Guidelines, ChristianityToday.com as a Whole is not as Satisfying as its Individual Parts. A fascinating blend of religious goals and secular marketing, ChristianityToday.com offers an interesting look at providing resources and community in the Internet Age. The site is maintained by Christianity Today Incorporated, … Continue
Laurel Touby started MediaBistro in 1997 in the dot-com heyday with the goal of creating a community for journalists. “We weren’t really sure how we were going to make money,” she confesses, “we just wanted to bring media people together.” While this may not sound like an auspicious mission for a profitable business, MediaBistro has … Continue
BHG.com Internet Marketing System Review
Getting on TV is just one of many ways to leverage other people’s media and drive website traffic—people who will log onto your website, register to download the free item, and, you hope, sign up for your free email newsletter. From simple search-optimized press releases to radio talk shows and local … Continue
Match.com Internet Marketing System Review
To draw traffic to your Mequoda Internet Hub—the place where people can sign up for your free, relationship-building, email newsletter—you need a catalyst, a free item that lines up with a topic that’s endemic to the audience in terms of their interest and on which the publisher or author is a … Continue
BeliefNet.com Is Not Your Typical Ecommerce Website—or Is It? The Business Model is Based on the Internet’s Holy Trinity: Content, Community and Commerce and its Website Design is Perfectly Suitable … Continue
How to leverage valuable content to create customer loyalty and build repeat sales. A step-by-step guide to the Mequoda Internet Marketing System. … Continue
My friend Fred Gleeck, the Internet marketing guru, says that if all you do to get people to sign up for your free e-zine is have a tiny box on your main website in which they enter their email address, you are probably failing to build your e-list as rapidly and cost-effectively as you could. … Continue
Learn how one publisher redesigned his website navigation to make his site ultra-search-engine-friendly and dramatically increase search engine traffic. … Continue
Integrity and professionalism abound on the Briefings Publishing Group’s website, but their “all business” approach may be responsible for letting a lot of potential business remain unsold. It seems Briefings.com’s future may be based on satisfied readers, not website “sell.” … Continue
Ragan.com is Strictly Business. Few organizations have done more to improve the quality of corporate communications than Chicago’s Ragan Communications. And, I suspect, few firms have done as much to maintain the morale of corporate communicators than Ragan Communications. … Continue