There’s still no easy way out of this demanding craft
In the last six months, every SEO copywriting blog on the Internet has decided that SEO copywriting no longer means including keywords in your copy because it’s not natural and Google only rewards natural copywriting.
Oops, I just made the mistake of writing a completely natural sentence … Continue
These SEO copywriting tips will help you rank higher, attracting new audience members
SEO copywriting is a unique creature, pairing creative content with technical guidelines. To be successful at the craft, one must strike a chord with the audience members by appealing to their emotions, self interests and mind set, following keyword phrase parameters that have … Continue
Do not forget the power of blockbuster SEO posts in 2012
We’ve discussed blockbuster posts before.
In fact, Don Nicholas, CEO of Mequoda Group, wrote a great article on the process of writing blockbuster SEO posts in 2011. … Continue
You have a keyword universe…now what?
Successful online businesses rely on talented copywriters who understand search engine optimization. In a time when job requirements are changing, especially in the publishing industry, SEO copywriting is a skill that many online business professionals are trying to learn. … Continue
Catch up on the Mequoda Daily’s blog posts for this past week … Continue
Copywriting was once a very coveted skill. Writers would hone their skills for years to develop the right mix of storytelling and emotion grabbing writing that sells a product.
However, after the Internet grew, developed, and became a medium for commerce, the need for copywriters grew. This brought a variety of other professionals to the craft … Continue
3 reasons why SEO is necessary for success in online journalism
Last week at the Mequoda Summit East 2011, I took part in teaching our SEO Workshop.
Norann Oleson, Mequoda’s Keyword Specialist, led the first part of the workshop, where she showed the audience how to compile a keyword universe by utilizing the Google Keyword Tool. Attendees … Continue
A look at our half-day intensive on SEO at the Mequoda Summit West 2011
In the Mequoda Daily yesterday, I discussed persuasive online copywriting.
The skills associated with SEO copywriting will be taught at length during our half-day Mequoda SEO Workshop at the Mequoda Summit West 2011. … Continue
No sale or excessive crowds here; but there are some free informational products to be had
A day after Thanksgiving and we are feeling the joy of the holidays here at the Mequoda Daily.
While many others are getting a jump on their holiday shopping, we are supplying some content for those of you who decided to … Continue
Bringing back a few goodies to refresh your SEO Copywriting memories
At Mequoda Daily, we’re publishing up to four blogs every day and we know it’s not easy to keep up with everything that’s posted. That’s why for this post, I decided to put together a little recap of some of our most popular SEO Copywriting … Continue
You’ll find better keywords for your SEO copywriting campaigns once you start thinking like your customers
Over 500 changes will be made to Google’s search engine this year. As the algorithm that dictates the search results constantly changes, we will continue to monitor these changes and share our knowledge with you.
If you’re an SEO copywriter, online … Continue
Has semantic search technology changed the way we write?
“Wouldn’t it be nice if Google understood the meaning of your phrase, rather than just the words that are in the phrase?” – Eric Schmidt, Google CEO, January 2009
It’s been two years since Google* announced the use of Semantic Search Technology, what’s changed?
What is semantic search technology? … Continue
This free SEO Copywriting Handbook from Mequoda Group discusses everything online writers need to know about search engine optimization.
(Nationwide)—For website pages to reach high Google rankings for specific keywords, they have to be include meaningful, useful copy and an array of targeted keywords and phrases.
In order to gain a competitive advantage, online writers need to … Continue
Attention to these SEO copywriting details can boost your site’s “findability” and popularity
So, you’ve written a terrific blog post that’s chock-full of your targeted keyword phrases. It simply exudes SEO magnetism — or so you think — and you want to upload it immediately and start to measure the response.
Here’s a suggestion: Wait. Have another … Continue
Why you should load up your online copywriting with benefits and “reasons why” that give your customers the “rational armament” to defend their purchase decisions. Any copywriting instructor will tell you that it’s vital to write about a product’s benefits.
“The more you tell, the more you sell,” they say. Benefits, benefits, benefits. That’s the primary … Continue
Begin experiencing organic growth by utilizing Google’s Keyword Tool in order to find the best keywords to target with your SEO copywriting efforts … Continue
Attend the SEO Copywriting Workshop webinar to learn 18 priceless tips, including a step-by-step formula for SEO copywriting
Choosing and using the “right” keyword phrases in the “right” densities is only the beginning of SEO copywriting
SEO copywriting advice on positioning your content