Catch up on the Mequoda Daily’s blog posts for this past week…
7 Strategies for content marketing will change the way you operate your online business. Attend the Content Marketing Seminar 2010 near you to learn all of this actionable information from Don and Kim. Don’t delay, as the seminars will begin in early June.
May 17th, 2010
Bringing visitors to your website is just the beginning…
SEO copywriting has been a popular topic for us as of late. This is so because of two main reasons: our upcoming SEO Copywriting Workshop webinar and the fact that SEO copywriting is a necessity if you’re engaged in organic search engine marketing.
With all of the information we have given on the subject, I will assume you have some of the basics down. If not, you can always brush up on the SEO Copywriting information we have displayed in the past through the Mequoda Daily. Read more…
May 18th, 2010
Choosing and using the “right” keyword phrases in the “right” densities is only the beginning of SEO copywriting
A fundamental principle of the Mequoda System is “organize around the customer.”
We all know that every business lives or dies with the customer, but not every online publishing business recognizes how SEO copywriting affects this outcome.
Choosing and using the “right” keyword phrases in the “right” densities is important and requires practice to acquire SEO copywriting competence. But it’s only the beginning of SEO copywriting and the process of achieving a high Google ranking. Read more…
It’s critical to hire the right people for your online multiplatform business. Learn the dedicated jobs to hire for and the types of team members to look for during our Content Marketing Seminars 2010 hosted by Don and Kim. You will not want to miss this information on retaining and managing the proper staff, so sign up for the seminar near you now. Deadlines for the seminars are quickly approaching, don’t delay.
May 19th, 2010
Organizing your team around the content
If you’d like your Mequoda System to be successful, you will have to know how to hire, retain and manage a multiplatform media team. These team members are the people who will be in charge of the content and distribution. Knowing the responsibilities they will have helps you find the correct people. It will also allow them to perform their jobs with a defined focus in mind.
Don Nicholas developed a strong appreciation for the Organigraph by studying Henry Mintzberg. Our version of the organigraph below shows the team members that make up a content marketing system, and how their jobs impact the flow of the business. In a modern organization, you need to look at more than the people and the reporting structures. You need to look at all of the system partners, clients and customers involved to get detailed insight on how and why everything works as it does. Read more…
May 20th, 2010
Business Management Daily has a strong online presence with a user-friendly website
Business Management Daily is a free news website from the National Institute of Business Management, providing news and advice since 1937.
Their goal is to help organizations and business professionals succeed. They deliver news, skills and strategies to tens of thousands of companies across hundreds of different industries. Read more…
The content marketing strategy will change the face of marketing for our industry. If you want the current methods and the tactical skills behind content marketing, then join Don and Kim for our Content Marketing 2010 Seminars. Sign up before the opportunity passes you by.
May 21st, 2010
Attend the SEO Copywriting Workshop webinar to learn 18 priceless tips, including a step-by-step formula for SEO copywriting
Strong SEO copywriting can help a website rank on page-one in Google. We have experienced being on page-one in Google many times with rapid conversion landing pages for our free reports. We know that that well-written copy was a key factor to this. We also realize how valuable that page ranking is.
On the other hand, SEO copywriting that is lacking in keyword density, keyword phrases, or strong content will end up invisible to Google. Meaning all the time spent on creating the copy was practically a waste of time, effort and money. Read more…