Fed up with search results? Now you can create your own engine We at the Mequoda Group are very fond of our website archetypes. They are website designs from which all similar  

If you have to change your website, only use proven tactics If your website is not making much money, it's natural to want to constantly change it. You might think after some  

Changing your website too little or too often will drive away users Creating a new website is like buying a new cell phone. Immediately after you have it another feature comes out  

Time spent on your site and revenue are effected by site design If you are going to have a website at all, make sure it is designed well. Yesterday's Daily illustrated how  

Inconsistent website design and navigation lowers conversion rates Since online publishing is so far from maturity, there are very few absolutes. But one thing you can always count on is that users  

Stuck in 1995: Computerworld’s E-mail Newsletter Needs an Update When you're writing about technology, it's good to deliver that information via the latest channels. Computerworld, published by International Data Group (IDG),  

Google's Sitelinks can turn your 1 link into 6 on results pages Google is constantly changing its algorithms, features and included media, so staying on top of your page rankings requires  

You need a full marketing system to maximize revenue Let's face it: Internet marketing is complicated. It's based in a constantly evolving environment and requires a comprehensive system to be effective. As yesterday's  

Online marketing works best with a solid foundation that builds lists To have a solid online business, you need a solid online marketing system. How solid is your online marketing? Is it  

Send visitors to the front door, not the window There are dozens of goals shared by Internet marketers across the globe. Somewhere at the top of almost everyone's list is "increase visits  

Capture more revenue from your website traffic Having an efficient, all encompassing Internet marketing system requires discipline. You need constant attention to identify problems and repair them. The difficulty for most publishers is  

Little was simple about the launch of Real Simple back in 2000, but after about a year and a half of tweaking, Real Simple hit its stride. Within the first  

There are solutions to every website problem You have a website and it costs money. So it should be generating revenue, right? As we described Wednesday, that is not always the case.  

If your website does not bring in enough revenue, focus on what it's lacking Bringing your publication online is not easy, but it's absolutely necessary. Audiences are going online to find information  

The Motley Fool uses its powerful brand to launch seven successful print newsletters for personal investors that will generate $22M in 2005 revenues. Traditional advertising-driven Internet business model takes a  

Landing pages should convert targeted website traffic. That means having an organized system that matches the user with the right landing page. The more targeted the landing page, the better the  

Beyond being a mere household name, Martha Stewart has become synonymous with home decorating, cooking and gardening—bringing beauty to all things domestic. Martha Stewart Living Omnimedia, Inc (MSLO), is an  

Are your landing pages converting enough users? Check out these benchmarks and find out The most important website metric is conversion rate. All of the other website metrics—like unique visitor count, click  

Taunton’s Fine Woodworking launched in 1975 as a black-and-white quarterly, followed by books on woodworking. A few years ago, they started publishing special newsstand editions, which they now do seven times  

Learn how one company is applying lessons from direct mail, and find out who won our Mequoda Summit Raffle for SIPA attendees It's widely known that direct mail campaigns are more  

Put an edge on your marketing campaigns by learning your customers' language Speaking to users in their language—whether technical or regional—is very important. The more they understand you, the easier it  

Reporting from the 31st Annual SIPA conference  

Treat the Internet as a unique medium with multiple platforms Content delivery has constantly evolved over the centuries—and it is not going to stop now. There was word of mouth and tall  

Today, most would-be travelers start their journeys online by researching destinations, carrier schedules, accommodations and free web mapping services. In order to compete with travel agencies and agents, travel information publishers,