Twitter is now the second largest source of Mequoda’s incoming website traffic, and a major audience development driver Using social media marketing to drive targeted website traffic and build your online  

How does a book make our list of "Top 20 Online Publishing Books"? Over the past couple of months, we've been busily scouring Amazon.com for books on the topic of online  

How to get publicity for your website by submitting content to Google News Google News aggregates headlines from more than 4,500 English-language news sources worldwide, groups similar stories together and displays  

Drive Website Traffic: How to discover online friends you didn’t know you had when a Google Alert tips you off to new link-building opportunities. Our recent post about How to Defend  

When newspaper publishers close their doors, have they considered their ever-growing digital options? It’s all doom and gloom in the newspaper industry right now, from the news that four Michigan Markets  

Online Marketing Tools: Using an Email Lifetime Value Calculator to measure the real lifetime value of an email name The essence of the Mequoda Method is to build a database of  

With advertising sales dropping, many publishers are considering charging for content. Will you? After hearing Jim Malkin, CEO of SourceMedia spoke this week at FOLIO about how he intends to transform  

Magazine publishers discuss how they're going to save their brands through online publishing This week I was in Chicago attending and presenting at the FOLIO: Growth Summit. “It's not enough to make  

Cia Romano and I talk social networks - both building your own, and using existing social networks to develop a diverse online audience.  

8 Big Twitter Mistakes We Made on and 8 Ways We Fixed Them Yesterday when I presented at the FOLIO: Growth Summit on “Using Social Networks to Strengthen Your Market Position”,  

Uncommon sense about when to link and how much to quote Protecting intellectual property is every publisher’s responsibility There is a firestorm of controversy growing over how much content can be excerpted  

Why it’s critical to have one authority page, ideally a Rapid Conversion Landing Page, as the reservoir for all your internal and external link juice. We often write about the importance  

Use PDF files to improve your site’s landing page rankings with Google Help build your niche brand with this eight-step link-building technique  

How to develop an efficient post frequency and even increase production without raising a finger... How often should you blog? In many cases, the answer to this question depends on how  

Interweave Seeks eMail Marketing Manager  

Three search engines happy to navigate your content once they have a road map that you didn't spill Coca-Cola all over in the car... Your sitemap, when built correctly, is the  

What it means to be content-driven, Google-friendly, email-centric and profit-minded. What are the characteristics that publishers and marketers should think about when designing their online business? In our view of the  

Maximize your subscriber file size with aggressive email conversion architecture. Discover how to forecast and increase profits with the Mequoda Email Circulation Calculator. Fundamentally, there are only two ways for any business  

Why Google doesn't require big brands to optimize their sites in order to land on page one, and what it means for smaller companies Over the past couple of months, Google  

Why a Google Knol may still offer an unfair advantage over search engine results and how you can get a piece of that pie Although Google says that Knols get no  

Panelists share digital revenue percentages and thoughts on how they might increase those in the coming months and years For The Knot, digital has always been their center. It represents 80%  

Editors gather for a candid discussion about what’s working online and what isn’t Jacob Weisberg, Chairman & Editor-in-Chief of The Slate Group, opened this session by asking: Why aren’t magazines better  

Executives from ESPN, Rodale and Harvard Business Review discuss the challenges and benefits of charging users for online content General Manager & Editorial Director of ESPN Publishing Gary Hoenig admitted he  

Google’s Analytics Evangelist, Avinash Kaushik, tells magazine publishers why some of their sites “suck” and what kind of thinking is required to fix them  

Seven questions you must answer to avoid leaving money on the table How an online market analysis can reveal friendly competitors, potential marketing partners, and new business opportunities... In traditional bricks and  

How to tell if Twitter really does drive traffic, and if it does, how so? If you dug a little into the Google Analytics of our site, you’d see that Twitter