How often should you blog? In many cases, the answer to this question depends on how much content you have, and the amount of resources you have available to fill your audience development needs.
The New York Times has plenty of resources and content to fill NYTimes.com with dozens of articles per day. As a publisher that is not news-based, you might find it hard to keep up with larger blogs with a seemingly endless editorial team.
The good news is that you don’t need to post more than once a day to keep the attention of your audience. Most people filter their favorite blogs through RSS readers. This means that as long as you have an RSS feed, your readers are always updated when you add a new post.
On the other hand, the more you post, the more pages your website has. The more pages you have, the more robust your website looks to search engines. It’s not a great reason to burn yourself or your staff out, but it’s something to think about.
Susan Gunelius, About.com Guide offers these guidelines:
- For maximum growth: post multiple times per day to drive the most traffic (3-5 times or more is considered best for power bloggers).
- For steady growth: post at least once per day.
- For slower growth: publish at least every 3 days or 2-3 times per week.
- For very slow growth: posting less frequently than 2-3 days per week is most appropriate for bloggers who maintain blogs as a hobby with no strategic plans for growth.
Three tips for increasing post frequency
One great way to increase frequency is to ask other bloggers to contribute content. Many bloggers are happy to contribute content when you give them the opportunity to promote their own blog, book or magazine using their byline.
A second way to increase frequency is to join affiliate programs with membership website publishers. Many publishers with paid content are willing to let you scrape a little content from their site in exchange for a promotion of the product you took it from.
A third way is to remember that every post does not need to be a novel. It’s easy to go on a rant and want to make a post cover every aspect of a particular subject. A better way to spread out your content is to break up any long articles before you post them. For example, if you are writing about how to shop for, plant, and grow Lilies, you might consider turning it into a series. How to Shop for Great Lilies, then How to Plant Lilies, and finally, How to Grow Lilies.
How did you determine your blog post frequency? What works for you?