[question]
Why does "storytelling" sell so well in copy?
[/question]
[answer]
Storytelling enables the copywriter to paint inspiring word pictures, but fog the details.
Storytelling gives the reader permission to suspend his disbelief. It enables
[question]
For letter landing pages, which font and type size is best? What kind of testing have you guys seen in this area? Serif? Sans Serif?
[/question]
[answer]
Arial for fonts above 12, sometimes
[question]
Why do you Google the your keywords "in quotes" to get their competition?
[/question]
[answer]
We enter each and every keyword phrase into Google.com with “quotes” around the term, which shows us, in