[question]
What is a "post-Google" CMS?
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[answer]
A post-Google CMS is simply a content management system that was built after Google became the ultimate search engine. These CMS's, such Wordpress and Drupal are
[question]
Do you ever purge your email subscribers based on whether or not they open or click on the emails?
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[answer]
Lots of publishers do this in order to increase their open-rates and
[question]
What is the difference between paid and earned media?
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[answer]
“Earned media” can not be bought, but must be “earned” by providing valuable content to other media outlets at little or no
[question]
Is there an average conversion rate for potential clients who have reached your order page?
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[answer]
There is a huge delta based on price and source...
From a high of 20% for self-directed
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[question]
What is the difference between "online publishing" and "online retailing"?
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[answer]
Online Publishing is defined as the business of developing, acquiring, copyediting, designing, posting, marketing and distributing content for a
Publisher and Editor-in-Chief at Vida y Salud added to Mequoda Hall of Fame
Recently at the Mequoda Summit, we inducted two new members into the Mequoda Hall of Fame.
Dra. Aliza Lifshitz,
[question]
Does adding links and navigation buttons cause Landing Page leakage? I'm reading a "post-click" industry expert's blog post about how to improve your landing pages and one suggestion is that