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Week In Review: April 19th, 2010 – April 23rd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

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Are you utilizing the strategies behind content marketing yet? It’s these same strategies that may change the face of marketing. Content marketing can lead to maximum profitability when the right plan is in place. If you want the current methods and the tactical skills behind content marketing, then join Don and Kim for our Content Marketing 2010 Seminars.

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April 19th, 2010

4 Essentials for Website Homepage Design

Make a great first impression with these helpful tips

Long before my love affair with content marketing came my love of the internet. The days of 56K modems didn’t even deter my desire to experience a number of different websites; ones designed specifically for entertaining or educating, hosting topics from modern music to quantum physics. The tiny computer screen was my door to endless knowledge.

Throughout my years surfing the web, I have come across sites that I visit regularly, and ones that were truly disappointing. The disappointing ones were typically designed poorly and had awful content on them. Needless to say, I stopped visiting those disappointing sites and honestly don’t even remember their names. Read more…

April 20th, 2010

How to Break an SEO Keyword Phrase Copywriting Logjam

SEO copywriting tips on beating mental blocks

The challenges of search engine optimization add a new dimension to online copywriting. It’s not always easy to work your keyword phrases into a post or rapid conversion landing page.

When you’re stuck for ideas about how to use your targeted keyword phrase, try one of these strategies to refuel your creative juices. Read more…

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We are taking our Content Marketing 2010 Seminar on the road in order to train publishers, editors and marketers in the most current, up-to-date best practices for content marketing. Join us in a city near you to learn how to hit the ground running in 2010’s emerging content marketing environment.

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April 21st, 2010

The Power of Public Relations

Are you harnessing it properly?

When I was in college, the one thing I could count on during PR class was hearing the phrase “mutually beneficial relationships”. I have heard it so many times that it ricochets around inside my head, like a rubber ball down a corridor.

The phrase used to wander into my articles from time to time, but now I consciously try not to allow it into my copy. It’s played-out, and besides, public relations is more than just “beneficial relationships”. Read more…

April 22nd, 2010

Website Design Review – Artist Daily

See why Artist Daily received an A

This week’s Website Design Review is on Artist Daily, an emerging Interweave site. The site clearly tells me from the start that it’s the American Artist Magazine website. Interweave is known for websites that are Mequoda compliant and the Artist Daily site is no exception. The site does a great job of following the Mequoda Best Practices, which I will point out in the review below. These best practices are based off the Mequoda Website Design Scorecard. Read more…

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Do you want to be successful in your online endeavors of marketing great content? Discover and master the seven step system that thousands of content marketers, producers and publishers are using to make millions online with our Content Marketing 2010 Seminars.

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April 16th, 2010

Free Report: Content Marketing Strategy Basics

Learn how to create a content marketing plan that fits your business

Gain immediate access to our Content Marketing Strategy Basics free report

Marketing isn’t only about informing consumers of a product, it’s about building relationships so those consumers trust you, show interest in your products and keep coming back for more.

Content marketing does just that by giving away content for free. This content is designed to educate, inform and inspire, and will contain a clear direction towards a revenue-generating stream. So if the consumer likes the free content, they can then receive more of it buy paying an affordable fee. Read more…

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