Six tips on how Twitter helps strengthen writing skills
Beyond the fact that Twitter has become a popular source for news, using it can help improve your writing skills.
A recent article
Short subject lines grab attention, tease the subscriber, and increase open rates
Like a good headline, a good email subject line is succinct. It gets to the point without giving too
Early bird pricing for the Mequoda Summit East 2011 expires on July 31st
Register now for the Mequoda Summit East 2011 and receive the lowest price available
Dear Publishing Professional,
It is that
Meeting the Challenges of Growing Your Business
In his new book—“Growing an Entrepreneurial Business: Concepts & Cases”—University of Virginia professor Ed Hess tries to “make the growth process even easier to
3 website factors that can lead to lower page ranks
Online publishers and content marketers are constantly looking for ways to increase their search engine optimization.
We are all aware that Google
A brief Q&A with John Locke
Every principle that best-selling author John Locke has used to sell over one million eBooks through the Kindle applies to all online publishers, whether you
Creating a Strong Online Persona Makes Sense
Here’s some good advice from Max Drucker, chief executive of Social Intelligence, a California-based company that “navigates the complicated landscape of social media” for
Forrest Research thinks so
In modern times, e-commerce accounts for billions of dollars in revenue.
According to Forrester Research, e-commerce represented 8% of total US retail last year, by accumulating $176 billion
Best selling author John Locke uses the characteristics of a Mequoda System to make money online
Can you imagine selling over one million eBooks in under five months?
John Locke, the self-published
Know Your Objectives Before Becoming More ‘Social’
I came across an exceptionally good article the other day on a site called BNET, The CBS Interactive Business Network, titled “Want a Strong
If you do break this content marketing rule, your credibility will suffer
Providing great content is a major aspect of content marketing.
And since giving away this great content for free, often
We love when people comment on the blog posts we write, which is why we generally end every blog post with an introduction to discuss the article in the comments
Do you know how long to run your landing page test for?
In yesterday’s Mequoda Daily, we discussed the Landing Page Testing Roadmap, which outlines a procedure for optimizing landing pages
Mike McKinney, President, comHAUS, Inc.
What was your first job out of college and how did you get into this business?
After a stint as Apple student rep, I went to work
Facebook + Journalists shares analysis for news organizations
Are you posting your newsworthy content on Facebook? Do you know when the best time to post is?
According to Facebook, more people are
Email newsletter rants from email marketing expert, Jeanne Jennings
As I was paging through our list of email newsletter reviews, written by the admirable Jeanne Jennings, I was finding some pretty
Do you have a specific plan in place for testing your landing pages?
If you’re like me, you need directions sometimes…
For instance, in my old car – which was 16 years
Content marketing continues to expand throughout the digital landscape
The concept of content marketing has been around for a long time, but it was only until a few years back that
Twitter isn't all @ signs and retweets, it's about building loyal customers
Everyone tells you how to get more Twitter followers, but how many tell you what to do when you
Similar questions have been asked at previous Mequoda Summits...the answers are valuable to all in attendance
Whether you have already registered for the Mequoda Summit East 2011, or plan on registering
Touring websites for valuable information
I was waiting in a long line (or queue) last week for a special sneak preview of a science fiction film called “Another Earth” that opens
Train your landing page templates to convert better with these helpful hints
Conversions help the world go round for online publishers.
Whether these conversions are casual visitors to registered members, or the
Are you ditching your readers as soon as they subscribe to your email newsletter?
When someone signs up for your email newsletter, you have just one chance to make a great
Discover how our complete online business system can generate revenue for you
In yesterday’s Mequoda Daily, I discussed the core values behind Mequoda Systems, and what sets our system apart from
More on the Merging of the Professional and Personal
A scene from the brilliant playwright David Ives came to mind today when pondering how, each week, our professional and personal lives
Do you know which video ad types are the best?
Marketers who want to incorporate video ads into their promotional campaigns have a lot of options in today’s digital landscape.
Due to
Blogging advice for new bloggers looking to drive traffic and build larger commnunities
When we interviewed professional bloggers for our Blogging for Profit whitepaper, we couldn't have been happier with the
Why our Open Content Standards are so unique
We are currently in the middle of researching for our second Mequoda Open Content Standards adoption study. Unsurprisingly, publishers using an open content
Looking at new ways to engage your audience
There’s been an interesting confluence of events the past couple days. First, on the SIPA Marketing Listserveyesterday, Jennifer Kern, research director for Modern
5 tips from PR Newswire that will help you get the most from social media
It’s hard to fathom the impact social media has had on the publishing and marketing worlds.
Seriously…think
Social media plugins that get the content sharing ball rolling
If we created content just to share with our inner circles, then what we'd have is our own niche social network.
Discover what you can gain from testing landing pages, and the associate costs that may apply to the process
Do you understand the benefits behind testing your landing pages? What about
Allison Herdic, Manager, Research and Conferences, Chartwell Inc., Atlanta
What was your first job out of college and how did you get into this business?
After completing an internship with Atlanta INtown,
Tips on how some journalists are using Google+ to build audience
Everyone has been speculating about whether or not Google+ will become a dominant social media force.
I first wrote about Google+
Since Mequoda launched eight years ago, our belief that free is what sells hasn't changed.
In fact, our entire system and those of our clients are based around the Long
The pros and cons of using these types of landing page optimization tests
How many of you regularly test your landing pages and landing page templates?
If you are like many publishers,
[question]
What do you mean by KCI?
[/question]
[answer]
The Keyword Competitive Index, also known as the KCI, is a mathematical relationship for a given keyword phrase. In this equation, the annual keyword search
Google+ is experiencing momentum, but will that last?
Are you already a fan of Google+? Have you even used it?
According to Mashable, the user base of Google+ is already at 10
Start engaging new followers and stop wasting time trying to find them with this new tool
Google + is where I found out about a new Twitter tool called TweetAdder. Specifically,
The Walls Are Alive With the Sound of Conference
So what have we learned from the SIPA UK Conference Twitter Wall (#SIPAUK2011) in the last 24 hours? Plenty. Carolyn Morgan from
The New York Times just completed a study called “The Psychology of Sharing”, which examined how and why people share content online
What do you think the most popular avenue for
9 tips for making the most of B2B content marketing in the summertime
There are over 2600 different recordings of the song "Summertime", but the lyrics remain the same: "Summertime and
7 steps for natural SEO writing
In yesterday’s Mequoda Daily, I discussed what it takes to be labeled as an SEO native.
Like the vast majority reading this article, I am an
Gilbertson Opens SIPA UK Conference
The 17th Annual SIPA UK Congress in London got under way today, and The SIPA Twitter Wall (#SIPAUK2011) is proving almost as active as it did
Discover blog design tips for better search engine optimization
At one time, blogs were mainly used as online personal journals.
Today, blogs are at the heart of many online content-based businesses. They
Are you giving your users every opportunity to share your website content, or leaving it up to them to figure out?
Let's be honest, I love Mashable as much as the
How we can all learn to think about SEO first
Print editors were trained long before SEO, and as digital immigrants, they often find it difficult to incorporate the SEO process
Ages of Enlightenment at SIPA and Beyond
"Age is an issue of mind over matter. If you don't mind, it doesn't matter.”
—Mark Twain
On page 5 of the SIPA July Hotline newsletter
