Website usability tests are performed to determine if websites are functioning correctly. If they aren’t, users will have a hard time executing on their desired tasks, leading website publishers to
Now’s the time to plan for tablet and smartphone email platforms
Just when you thought you’d mastered all the new copywriting techniques demanded by the 21st century … mobile devices are
Stay focused, be quick, and write well
The other day my husband had to fetch a magnifying glass to read what was printed on a box of gourmet chocolate milk mix.
It
"Oh great, one more thing to do," thinks every editor you've ever approached about search engine optimization.
Because of this common adverse reaction, it's important to emphasize the longevity of articles
Three issues on the functionality and design of digital magazines
There’s been a tremendous amount of speculation on what the perfect digital magazine might be and where the future of digital
Misunderstanding Membership Website information architecture
Misunderstanding the characteristics and attributes of a membership website compared to, say, a subscriber-access-only magazine or newsletter retail subscription website is a common misunderstanding when publishers
As online professionals, we spend a lot of our time testing, researching and applying new strategies to create "best practices". Sometimes these practices apply to everyone and sometimes they just
While many magazine publishers struggle to find the right subscription marketing strategy, The Economist demonstrates its regard for long-term subscriber relationships.
The simplest subscription website pricing strategy is Universal Access and
