Becoming an ecommerce publisher continues to attract publishing executives looking for alternate revenue streams rooted in their content and niche audiences. Selling products isn't selling out; developing an ecommerce content
Making sense of the latest magazine industry trends via top digital publishers: Rodale, Time Inc., Conde Nast, Hearst, IBT
So much news about magazine industry trends during the past month, in
Are your social posts converting fans and followers into buyers? You may never know until you start implementing social media tracking.
Whenever we publish a new article on Mequoda, we use
Coming up with anti-ad-block tactics is emerging as one of the great causes for magazine publishers who are determined to maintain digital advertising revenue regardless of readers' own aggressive push
We count many B2B publishing companies as Mequoda Members, in large part because you're hardwired for a multiplatform strategy. You often have built-in niche audiences; you can facilitate events and
Stop trying to sell multi-platform ads and start selling marketing partnerships as sponsorships
"[Publishers] are not selling ads — they are selling desired outcomes," David Leskusky, NAPCO Media president wrote in an article for
For digital publishers not fully reliant on ads – which hopefully is you if you're aiming for high multiplatform performance – few components are as crucial as your subscription revenue
FTC provides sponsored content labeling guidelines in ‘Native Advertising: A Guide for Business’
The Federal Trade Commission (FTC) guidance on native advertising for publishers, released late last year, greatly helps publishers
Are you a digital media publisher keeping tabs on the competition, looking for success stories, cautionary tales, and cutting-edge intel? Well, you've come to the right place, because that's what
Magazine ecommerce represents a major opportunity for digital publishers, provided you have the tech and infrastructure to pull it off – or can crank it up in the coming years.
Here's
If you want to drive traffic – and revenue – as a digital publisher, social media for magazines is no longer a religious discussion. It's a must-have component of your
My publisher friend is a fervent believer in creating A/B splits for his landing pages, focusing specifically on the titles of his paid handbooks. The graphic design of each cover
Online magazine subscription tactics will key digital publishing strategy in the coming years, as advertising challenges like ad blocking and viewability could force small and midsize, regional and niche, publishers
The benefits of video advertising increase as trends are discovered, users are targeted, and call-to-action buttons are put into use.
Although consumers don't generally love the 10-15 seconds of advertising they
Robust and varied platform distribution is, by definition, the bedrock of multiplatform publishing, but the spray and pray strategy isn't really a strategy at all.
You must pick and choose your
Going from print to web is no longer the terrifying proposition for entrenched traditional publishers it was 10 years ago, but it's still an intricate migration that requires you getting
Your multi-platform marketing automatically improves when you plan, build and optimize a successful multi-platform publishing business – the Mequoda way
Over the years I've personally worked with hundreds of media brands
Determining the digital publishing products your company can excel with is a key consideration when launching or remaking your magazine business model.
This might seem obvious, but it's not difficult to
Migrating your publishing operations and editions from print to digital might at first feel daunting, but don't fret: It's a manageable move – just ask any Mequoda Member – and
How to pump up the jam on your B2C email marketing efforts
Last week we dug into best practices in B2B email marketing. Business-to-business email marketing is particularly different because products
If successful social media publishers can count on one thing, it's that they can count on nothing.
Magazines on social media must have a social media strategy in place, but they
Welcome to a special all-niche edition of our daily news post, wherein we'll drill down on the topic of niche advertising, a crucial component of any magazine business model for
Join the hundreds of publishers who have dramatically increased revenue and profits using the Mequoda Method for multiplatform publishing success…
If I told you I could teach you Mequoda’s proven strategies
Are you publishing podcasts? If so, then you're leaps and bounds ahead of much of your digital magazine business competition.
But the better question is, are you publishing podcasts and actually
