A client used this scorecard on their blockbuster articles to improve search visibility by 34%
A blockbuster article is a piece of content on your site that attracts a significant amount
A few tests to prove which subject lines make for great open rates
Studies show that most people decide whether to open and read an email message based entirely on a
Condé Nast hiring team dedicated to Snapchat as part of audience development strategy; Facebook garners likes but major publishers fleeing Instant Articles
Many publishers are utilizing social platforms as part of their
As you know, social media is an important element of your overall search optimization strategy. The more shares you receive, the more valuable Google sees your website. One of the
f there were just three things you could do today to increase your audience, revenue, and profits, what would they be?
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO of
How will publishers make money in the future? Consumers will pay for content. And sponsors will pay for us to create it. At least, that's what Grzegorz Piechota pitched in
Today we begin with Dwell and its recent executive change. Folio: reports, "Michela O'Connor Abrams — who spent the past 15 years as CEO of home design magazine-turned-technology platform Dwell
A Mequoda Audience Development System is a physical, turn-key content management system that is customized to help publisher's attract new visitors, convert them into email subscribers, engage them, and finally,
The publisher websites with the greatest ability to drive traffic and build audiences utilize proven strategies and relevant technology. Today we take a look at some of these publishers and
The Internet has made it cheap, easy and efficient to launch new streams of niche media revenue. Choosing your content focus is a business-critical decision, as the focus you choose
Digital magazines continue their development while some print publications go out of fashion. Today we're reporting on some new cases of print magazines being shuttered for more emphasis on digital
Online content marketing is antithetical to anything we knew prior to 20 years ago — something Seth Godin terms interruption marketing. Everything I learned in college and during my early
Snapchat's value as part of an audience development strategy is debated by marketers; The Boston Globe embraces Facebook notifications; Mashable bets on premium video as the future
The best audience development
Do you ever feel like you're working harder than you need to? You probably are. Most people do. And the worst part is that without an outside perspective, you could
How to create multiplatform events that serve both the in-person needs of your customers, but also your bottom line.
When a user conducts research to inform a decision, whether about where
Rodale's multiplatform publishing strategy finds success with Facebook's Instant Articles; Google's Accelerated Mobile Pages drive traffic; Medium launches subscription service
A diverse multiplatform publishing strategy can lead to many desirable outcomes,
We're not sure why most association magazine websites bury free and magazine content, but we'll try to help them see the light.
If you're an association website, do you spin off
The term "subscription" is a hot topic these past few weeks, especially for new age publishers and media companies like Twitter and Medium. Twitter recently sent a survey to users
We all know the four basic advertising models, Cost per Thousand (CPM), Cost per Click (CPC), Cost per Action (CPA), Directory/Classified advertising platforms. But what else is out there?
In today's
"It’s more effective than direct mail and as effective as telephone – and so much less expensive." That's a quote from ClickZ's latest report, Email and the Age of First-Person
Digital magazine publishers Hearst and Condé Nast's joint venture makes moves; Mediacorp shutters print to focus on digital; The Atlantic grows international presence