SEOs track results so their success can be substantiated. However, before overall results can be formulated, there is the need to create an accurate and extensive keyword universe.
The Google Keyword Tool helps in this process by generating related keywords for your main keyword phrases. In addition to helping you develop your keyword clusters, the Google Keyword Tool provides information on search volume, allowing you to create a strategy that focuses on keyword battles that you can win.
Google Insights for Search is another valuable tool offered by Google that allows you to “compare search volume patterns across specific regions, categories, time frames and properties.”
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One way I like to use this tool is to first discover regions that are the most interested in the content we provide. I like target the publication of social media fodder to time frames when those areas are the most active.
Advanced Web Ranking is a paid tool that tracks and analyzes website rankings. Running this program saves an extraordinary amount of time trying to track all your own results, and it provides you with information that can dictate your future keyword strategy.
What are other SEO tools you are using?