These SEO copywriting tips will help you rank higher, attracting new audience members
SEO copywriting is a unique creature, pairing creative content with technical guidelines. To be successful at the craft,
10 tips for developing findable content
An audience development blog is a valuable tool for interacting with online audiences and establishing a reputation within your market.
As any audience development professional will
The impact of content marketing
There was a time when I approached being an online editor purely from a journalistic standpoint. My background, comprised of editorial and marketing experience, allowed me
These audience development tips will help you attract, obtain and convert casual visitors to your website
There are plenty of ways of executing audience development efforts in the digital landscape. Today
Documenting characteristics of your core customer will help you target more efficiently
Before the search engine optimization process and SEO campaign deployment can take place, you need to carefully identify the
The most relevant keywords may change, but our step-by-step process remains the same
In yesterday’s Mequoda Daily, we discussed using Google Insight for Search as an assistant for continual keyword research.
Free tools that will immediately help you find new keyword phrases
Keyword research should be done consistently because change is constantly taking place.
Some keywords you focus on will lose popularity and
Learn the formula for our Keyword Competitive Index and begin targeting keywords more effectively on your landing pages
So you’ve painstakingly taken the time to develop an extensive keyword universe that
Three effective uses of keyword research include audience development, website taxonomy and article tagging
In yesterday’s Mequoda Daily, I discussed the impact that Mequoda System publishers have experienced from Google’s Panda
Some job responsibilities are “non-negotiable”, especially when it comes to audience development
The job of modern online editors is constantly evolving.
Today, companies are focusing on metrics to inform editors on how
Free tools for bloggers that will make editorial management a multi-dimensional experience
As a professional editor and blogger, there are certain tools you use on a regular basis. Your blogging platform