Email and social media are two popular Internet activities – are you marrying these two behaviors together?
Depending on your audience and the type of online business you operate, you likely find more value in one or the other: email or social media.
Companies with a strong social media presence can have information shared quickly through their network of followers or friends. This can translate to a lot of website traffic and new visitors learning about your content for the first time.
For companies with a strong email reputation, a large email file, interesting email newsletters and products to promote through their efforts, email may be the primary revenue driver.
Either way, utilizing both email and social media give your audience members the choice of how they subscribe to your content. They need to both be used to maximize on your audience members’ activity while boosting overall website traffic.
Here’s the real question: how are you integrating your email and social efforts together? Putting the two together gives you the opportunity to have audience members subscribe to both forms of content and share that content through both ways – potentially increasing the size of your audience dramatically.
Five tips for integrating email and social media together
Email and social media integration tip #1: Add social icons into your emails. In all emails you send, add Facebook and Twitter icons in a location that your audience members will see it. Depending on your email template’s design, place the icons in the right or left navigation to give them prominence.
Email and social media integration tip #2: Incorporate a link to sign up for your email newsletter on your Facebook page. People who find you on Facebook may not even realize that you have an email list. Providing the information increases your chances of adding new email subscribers to your file.
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Email and social media integration tip #3: Tweet about signing up for your email list and your Facebook page. Cross-promotion is a key to spreading your content in as many directions as possible. If you use this strategy, try mentioning special content that is only promoted to email subscribers. Doing so may entice your social media subscribers to sign up for your emails.
Email and social media integration tip #4: Utilize the nature of social media content in your emails. Social content is supposed to be engaging, informative and valuable so people will want to share it with their friends and followers. Bring that same feeling into your email newsletters so it will fit well with your social media endeavors.
Email and social media integration tip #5: Offer your free downloads through Twitter and Facebook. Since your audience members need to exchange an email address to receive your free downloads, sharing the information about your free downloads through your social networks may directly result in more email list subscribers.
Creating a connection between email and social media will help you reach more potential subscribers, while giving your audience members the opportunity to choose how they’d prefer to consume your content.
Are you currently integrating email and social media? If you have any strategies to share, please add them to the comments section below.
