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Tag: email newsletter

An email newsletter is a powerful digital marketing tool that provides valuable content to audience members. Most email newsletters provide products or advertising in additional to high-quality content. Most online publishers will ask audience members for permission to send them email newsletters, particularly due to laws and credibility reasons.

How to Capture and Convert Web Visitors

ACEM doesn’t exactly roll off the tongue, but if you’ve been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.

How to Attract 80% of Website Traffic Through Recycled Content

In the last three to five years we stumbled upon a process we now call blockbuster management. Our blockbuster management program acknowledges that any given website over time might have thousands of posts, but the remarkable thing is a relatively small number will ultimately be capable of driving 80% of the traffic.

What Does ACEM Mean, and How Are Other Publishers Following It?

ACEM doesn’t exactly roll off the tongue, but if you’ve been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.

The 6 Most Important Email Analytics for Magazine Publishers

How to turn six email analytics metrics into a big picture about the performance and plans for digitally marketing your publication

Email, Web or Social – Which Should You Focus on Most?

If you think that your website should be the main driver of your revenue, think again. Email subscribers are responsible for between 60 and 80% of all digital revenue generation, while passing website visitors and social followers make up the balance.

Over and over again, we’ve found that passing website visitors don’t immediately turn into buyers. They simply remain

Sell More Magazine Subscriptions Online Using the Mequoda Method

At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view among folks in all industries who jumped on the bandwagon early. Back in those days, it was all about impressions! Eyeballs on your page! After all, if they show up on your website, they’re bound to subscribe to your magazine, right?

Wrong.

Digital Magazine Marketing: 7 Ways to Promote your Digital Magazine

If you’re making plans for your own digital publication, it behooves you to also plan how to make money from it with strategic digital magazine marketing.

After all, buying a list and mailing a big direct mail package, in hopes of getting a bunch of people to subscribe as we all did in the old print days, is rather like trying to sell 21st-century tablets themselves at an old-fashioned general store where hardware, ladies’ hats and pickles all shared the same space, and the proprietor fetched everything on your list, then wrapped up your purchases in brown paper and twine.

How Can You Improve Engagement as a Publisher?

This week we’re focusing on engagement, in How Can Engagement (E) Be Improved? The ‘E’ in the Mequoda Method’s ACEM, is really about retention, and the idea that if you’re a subscription-based publisher, that the link with relationship with your customer is key.

Digital Magazine Publishers Experimenting with Better User Experiences

Digital magazine publishers stay competitive and relevant to their audiences by presenting the best experiences possible. We watch constantly as experiments are made in the digital publishing industry to reach and connect with audiences. Today we’re reporting on the latest attempts at providing better user experiences.

13 Examples of Professional Email Subject Lines

If you could, you’d hire a professional email subject line writer. You would, because you depend on your email list to sell magazine subscriptions or ads to advertisers, so smashing together 50-100 characters on the fly every day is a stinky approach to accomplishing those goals.

How to Create a Bulletproof Magazine Business Plan for a More Profitable Future

As you know, having an online portal for your information is essential for growth. Using the web to publish and distribute content and not just serve as an extension of your brand is critical. But this is a new beast, and to be prepared, you must plan. This holds true even if your business has survived the last 50 to 100 years.

Subject Line Spam Trigger Words

Email subject lines are just one part of the email delivery equation. Emails are delivered to inboxes based on subject lines, content, and reputation. In some cases, engagement is even applied to this filter.

How to Simplify Digital Product Development and Save Money at the Same Time

In his bestseller, “Outliers,” Malcolm Gladwell stated that it takes 10,000 hours, or approximately ten years, so become an expert at something. That means there are very few digital product development experts out there in the universe, even in the publishing world. Let’s consider some of the digital products we interface with regularly today.

This Simple Change to Your Unsubscribe Page Will Keep Email Subscribers Longer

When is the last time you looked at your unsubscribe page? If you have a high unsubscribe rate and your answer isn’t “recently” then it’s time you reviewed what people see when they try to unsubscribe from your email newsletter.

5 Paid Newsletter Best Practices for the Digital Age

These days, when people talk about newsletter best practices, they’re usually referring to free email newsletters, used as a marketing tool to drive inbound traffic to websites. But because some of us are old-time journalists here at Mequoda, we also think fondly of paid newsletters, a classic journalistic form that survives today in the digital era.

An Informal Approach to the Best Website Design Review of Your Website You Can Conduct

As someone who’s looked at your website every day for a long time, you probably have no business reviewing your own website. There are probably things in the back of your mind that you’ve kept a mental checklist of – items that need to be optimized, altered and updated. Have you been writing these things down? Often, when we finally get the chance to update our websites, it’s months after we’ve discovered the original issue.

That’s why I’m going to give you a quick little checklist, based on our internal website design scorecard, to remind you of the items you should be paying most attention to. While these guidelines are by no means the complete list of website design practices, they are essential to sound, effective website design. We’re sure that implementation of these practices will result in happier, more satisfied, readers.

The 14 Most Clickable Social Media Headlines

Turn basic headlines into social media gold by experimenting with these proven copywriting formulas for clickable social media headlines
Everything I’ve read as an observer of the social media and publishing communities tells me that most marketers don’t get a click rate on a Tweet of more than one percent, and in fact most marketers get

How to Double and Triple Email Revenue in a Few Weeks

Improving email revenue? I certainly didn’t learn that one in school, and you probably didn’t either. In fact, in four years of journalism school, I never even had a single lesson in newspaper economics.

My professors were experienced reporters and editors, but none had ever figured out the business of publishing a newspaper. And none had ever met a payroll.

How Do Online Magazines Generate Revenue?

So you want to know, how do online magazines generate revenue? The answer is clear: they go multiplatform.
If you’ve considered starting an online magazine, or are a legacy print magazine considering going digital, you’ve asked this question: How do online magazines generate revenue? And the answer is that the successful ones use a multiplatform approach.

5 Publishing Goals to Set Over the Next 5 Years

One thing we’ve noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household name, a ton of charisma or a rampant following on social media.

Audience Development Managers Still Love Technology

New and evolved technologies can be an audience development manager’s dream if it leads to bigger audiences.

Where are your audience development strengths and weaknesses? Today’s news focuses on pertinent information for audience development managers, including actions that some major publishers are taking now.

25 Email Design Best Practices for Publishers for Mobile and Desktop

It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to develop a way to maximize your email’s ability to connect with your audience.

Subscription Marketing on the Internet Just Got a Little Easier

If you’ve ever joined a club, purchased a membership, or even became part of a team, you understand the benefits of mutual collaboration and teamwork. This year, our goal at Mequoda was to help our Gold Members run and grow their subscription marketing and publishing businesses even more by creating a publishing network of like-minded publishers.

The Mysterious UTM Code Explained

An Urchin Traffic Monitor (UTM) code is the way that businesses track sales from their origination point (like a tweet, email or a brochure) down the funnel to their conversion page. Every audience development campaign is packed with UTM codes to see which campaigns perform best. In Google Analytics, these codes can be tracked under the general “Traffic Sources” area just like any other source.

How Does Your Email Capture Rate Compare to Other Publishers?

Your email capture rate (ECR) is calculated by dividing the number of new email subscribers your website captures each month, by the number of unique new visitors passing through your website in a 30 day period. Your goal is to capture email contact permission from your website visitors by making generous offers that include free incentives.

9 Guidelines for Content Aggregators Who Recycle the News

Aggregating great content is just as valuable as creating great content

Content aggregation is often given a bad name, because it’s often done incorrectly.

The best content aggregators approach the process as the valuable art form that it is. Content aggregators recognize the web is all about content aggregation, and their work allows users to reach new depths on the subject matter they care about.

We first wrote about content aggregation in 2011. At that time, he had been researching best practices for content aggregation and strategies content aggregators should avoid.

5 Email Newsletter Best Practices You Can Fix Today

It’s amazing to see the evolution of the email newsletter – how brands use it to communicate, how the designs have changed over the years, and how the strategies of staying relevant have advanced.

Even though email newsletters have been around for years, they are still valuable for digital publishers. They are often a publisher’s largest source of revenue.

Audience Development Strategy Connects Closely with Monetizing Users

Savvy multiplatform publishers keep an eye out for ways to optimize their audience development strategy when new opportunities arise. Today we’re sharing news on publishers who are adding new elements to their audience development strategies for greater success in the digital publishing landscape.

The Best Audience Development Job Description We’ve Seen

Audience development personnel have a very specific, and incredibly important job within an organization.

Finding the right audience development staff can mean the difference between thousands of email subscribers and tens of thousands of dollars in additional revenue.

The best audience development job description I’ve ever seen comes from one of our clients.

5 Metered Paywall Best Practices for Generating More Revenue from Premium Content

One of the biggest moving targets in Mequoda best practices is the metered paywall.

The biggest question we get is, how much free content is enough? And you have to be careful when you’re a special interest publisher comparing your own paywall model to the New York Times or the Financial Times who have historically given away a lot of free content. Why? Because they publish a lot more content than you. But even the New York Times recently scaled back from giving away ten articles, to giving away five articles, and their reasoning was to increase subscriptions.

10 Most-Read Audience Development Posts of 2017

Our top-read audience development posts of 2017 give valuable insight into email and copywriting best practice methods.
We’ve put together our most-read audience development posts from 2017 on the Mequoda Daily. These posts included advice on how to design and send better email newsletters and how to improve your social media optimization skills for better audience

Strategy Spotlight with Don: The Case for Daily Emails

How often do you publish an email newsletter? Once a week? Twice? For our clients, many of them publish 5 to 7 days per week. Sound crazy?

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains why a daily email newsletter is the right path, and should be considered a service to your readers.

Mequoda 3C Zone Architecture Increases Email Capture Rates by 21X

Consistent channel conversion zone architecture (3c), when applied to a publishing website, is a fancy way of saying that every channel (or portal topic) consistently aligns with a product that converts the user into a subscriber or paid user of your website. Together, they create what we call a zone. Using this zone to increase website to email conversion rates can be easy, if you let it. This metric is called your email capture rate.

What is Magazine Media?

I was having a conversation with a client the other day, when he asked me “what exactly is magazine media?” See, in the niche magazine publishing business, you’ll find that many of your colleagues are niche industry experts, but as this client reminded me, not all are inherently from the magazine business.

5 Ways to Test Floaters and Improve Email Capture Rates

Your floater, also referred to as a pop-up is most likely the most effective conversion element on your website. For most publishers we know who have floaters, they see 60% of email captures come through this element. And for those who launch them, they see a 20-50% lift in email capture rates right away.

The Reason Why a Rapid Conversion Landing Page Exists

A Rapid Conversion Landing Page (a.k.a. “name squeeze” page) is essential to building a database of free email newsletter subscribers. It, along with other landing pages on a website, act as the team that builds an email list. However, the RCLP is extra special in that its main purpose in life is to drive a ton of traffic from search in order to build your email list.

The Only 3 Link-Building Strategies You Actually Need to Raise Domain Authority

Last week we talked about how to measure your domain authority, and this week I’d like to talk about how to improve it through link-building strategies.

A client of ours, when they first launched their Mequoda System, had a domain authority of 27, which is not a bad or unusual domain authority for a publisher, but when the scale is 0 – 100, you always want to get as close to the top as you can. However, soon after, they acquired and assimilated with a publisher who had a higher domain authority, which raised their score to 40 over the course of 18 months while they adopted and integrated the new content. The major change? A massive number of high domain authority inbound links that they inherited.

Protected: Executive Council Update: Get More Control Over Your Imports

If you are on an upgrade retainer, you probably already know about Ultra Subscriber Uploader because it you got this enhancement as part of your monthly expense. However if you haven’t, we’d like to introduce you to this massively enhanced bit of functionality.

The Art of Writing Killer Inline Text Ads to Build Email Circulation

Although a text ad could refer to any ad consisting of text, we’re currently referring to those that are part of your conversion architecture. These ads are placed in the dead center of all your articles and invite your website visitors to download a free product that will get them on your email list.

A Newsletter Platform Worth Investing In

The newsletter platforms you may be familiar with are often print and PDF formats, as most newsletter publishers haven’t gotten hip to the newsletter app format, and neither have their consumers.

The Most Profitable Websites Have Mastered this Simple Advertising Strategy

Forbes contributor Benjy Boxer recently warned, “The combination of free publishing, social distribution, and the commoditization of advertising will eventually wipe out almost all of the advantages of a large media company.”

Further, he advised that “scarcity” is the only advantage left to media companies, and they’ll have to create that with their unique content or unique services to advertisers. Luckily for the niche subscription website publishers we advise, scarcity comes right along with being “niche,” unlike larger publishers competing with Yahoo and CNN for cost-per-click (CPC) dollars.

Protected: Executive Council Update: 9 Ideas Shared at the Mequoda Summit

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Website Redesigns and Product Launches for Subscription Publishers

We constantly pay attention to the changes subscription publishers are making to gain ground in the digital landscape. Today we’re sharing stories of three publishers and their methods for expanding and evolving content streams.

Simple Types of Usability Tests for Creating Happier Users and Better Websites

Even though you might associate usability with website design, it’s been an important factor in our everyday life for at least a century. Frederick Taylor’s Principles of Scientific Management, published in 1911, is the first instance where the world started paying attention to how people use things, and how we can help them be more efficient. In 1936, Frigidaire cited “usability” as a key feature of their new refrigerator. In 1943, Alphonse Chapanis made the case for redesigning airplane cockpits in order to reduce errors.

But it wasn’t until 1985 that Computer Usability Testing & Evaluation was published by Richard Spencer. Of course, by this point, usability wasn’t anything new, so designing computers that were most usable was a given. In fact, the war of operating systems, mainly between Microsoft and Apple, has been centered on usability since the beginning.

When home-accessible Internet arrived and websites became the next usability feat, Steve Krug published Don’t Make Me Think in 2000. I think we can all agree that web designers everywhere desperately needed this book back in 2000 and the web has become better for it.

Email Marketing for Publishers: How to Convert Email Subscribers into Buyers

We talk a lot about how to convert website visitors into subscribers when we discuss email marketing for publishers, but once someone is on your email list, what should you do with them? I’m sorry to say, there are lots of publishers out there with large lists who aren’t using them effectively. They don’t want to “sell” to their list, but the consequenc

How to Get More Comments On Your Articles

Over the last five to seven years, a big gripe of many publishers is that they want to get more comments on their digital articles, but they’re getting fewer than ever before. Getting more comments might seem like a vanity metric, but we see comments as important indicators in search engine optimization. The more comments a post has, the higher it tends to rank. Because of this, we take the number of comments on a post to heart. And that big fat 0 staring at us never feels good.

How to Increase Your Viral Email Capture Rate: 3 Alternate List-Building Strategies

When building email circulation, by most accounts, email capture rate is a proxy metric. You’d be mistaken to say that it’s an exact metric because when we talk about email capture rate, we’re usually talking about the number of people who came to your site from search and social and hit the email capture conversion architecture.

But in reality, that’s only about half of the people who sign up for your email list.

Savvy Digital Publishers Driving Website Traffic & Controlling Brand Identity

Digital publishers at The Economist, Bonnier, and New York Media share techniques for driving traffic; Publishers use social media to enhance brand identity
Audience development is a major factor in the growth of brands of digital publishers. Today we’re sharing some tips shared by an array of publishers who are driving more traffic and using social

Protected: Executive Update: This is Where You’re Losing Email Subscribers

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Content Recycling: Staying Relevant and Dominating SEO

Content recycling—it’s all around us! At some point you’ve probably had dinner, maybe watched the news, and watched an early-evening episode of Big Bang Theory, or Two and a Half Men. Maybe it was on its normal station, maybe a different one, like TBS. Either way, this is just one way of experiencing content recycling, and TV watchers love it. They get to see their favorite TV shows more often, and even if they’ve already seen an episode, they watch anyway. Meanwhile, the TV station gets to produce ad revenue without going bankrupt attempting to produce a new TV show for every hour of the day.