Do you have high quality content to attract and convert users?
We don’t genuinely think Google will make changes to their GoogleBot that will penalize white hat SEO, even after Matt Cutts stated that overly SEO’d websites could face penalties.
My recommendation for combating this statement is to thoroughly check your SEO, make sure you aren’t participating in any black hat SEO practices, and familiarize yourself with the keyword densities of your most important articles.
Since content is a focus here, let’s take a look at four questions you should ask yourself while conducting an SEO Audit on your content.
SEO Audit Question #1: How well is the content optimized? Any changes may look very closely at keyword density. Be sure to stay between 3-4%.
SEO Audit Question #2: What keyword coverage (or gaps) exists? Alignment is important. If your headline boasts something that the body copy doesn’t provide, you may be in violation.
[text_ad]
SEO Audit Question #3: How does existing content perform in the search engines (visibility and traffic)? If visibility and traffic consistently decreases, your content is likely losing rank.
SEO Audit Question #4: How does existing content perform with visitors (time on site / conversions)? Consider the length of your content pertaining to time on site; are visitors there long enough to read a full article?
SEO Audit Question #5: What forms of content exist?
SEO Audit Question #6: How is your content being used?
Auditing your content is one step to a complete SEO audit. The other two components look at indexing and authority.
Learn all parts of an SEO Audit when you attend the Mequoda Summit West 2012. During that time you will learn the components of an SEO Audit, how to conduct one of your own site, or if hiring a professional is the better solution. If you decide to do it on your own, we will provide you with tips on the tools you should use.
