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Creating an Email Performance Report

Email is a multifaceted tool for online publishers and content marketers. It can be used to deliver editorial e-newsletters, product promotions and week-in-review compilations.

Ideally, professionals use this medium to help facilitate revenue-generating transactions. However, email is another tool for brand recognition, which allows publishers to stay on the minds of their recipients, even if purchases aren’t made initially.

The effectiveness of email marketing campaigns and the foresight of where changes can be made for better results is a priority to email marketers. They need to know how engaging their campaigns are; if their efforts are getting opened, clicked on and leading to transactions.

To help publishers keep track of these numbers, we’ve developed the Email Performance Report (EPR). This Excel spreadsheet template allows its users to analyze data on the number of emails sent, open rates, click-through rates and the ecommerce data associated with the campaigns. This includes gross and net units sold and revenue per thousand, among other statistics.

If you aren’t tracking your email efforts thoroughly, our staff can help by customizing an Email Performance Report for your organization. To learn more about this option, and other consulting opportunities, contact Kim Mateus via email or by phone at 401-293-0401.

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