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Tag: email performance report

How to Double and Triple Email Revenue in a Few Weeks

Improving email revenue? I certainly didn’t learn that one in school, and you probably didn’t either. In fact, in four years of journalism school, I never even had a single lesson in newspaper economics.

My professors were experienced reporters and editors, but none had ever figured out the business of publishing a newspaper. And none had ever met a payroll.

The Best Email Management System for Publishers

What to look for in an email management system from Haven Nexus, to MailChimp to Constant Contact
Managing email marketing has become an increasingly critical issue for every type of business. Publishers, like everyone else, use email to communicate with customers and prospective customers, on a regular basis. But like all powerful tools, email can be mismanaged

The Best Web Analytics Tools for Publishers

What to look for in web analytics tools, from Haven Nexus, to Google Analytics, Kiss Metrics, Social Bro and True Social Metrics

Data analytics are critical for the success of your multiplatform publishing business. Your website, email and social media efforts are all used to promote your content and make more money for your business. It’s

Editorial Management: The 7 Daily Tasks of An Online Editor

Ernest Hemingway once said, “We are all apprentices in a craft where no one ever becomes a master.”

Perfection in editorial management is a fallacy. There will always be deadlines that are broken because a source responded at the last minute, and there will be typos that happen even with three sets of eyes on a document; even if your boss is Anna Wintour.

8 Elements of a Proper Website Traffic Report

Do you know what to monitor in your website traffic report?
We’re constantly reading and writing about how to drive website traffic, but how often do we discuss the website traffic report that all of us should be pouring over to see whether or not our hard work is going anywhere?

Anyone who has installed monitoring and

How Effective Are Your Email Campaigns

Email campaigns are conducted for a variety of reasons.

Some digital publishers use email campaigns to further relationships with converted audience members. Others attempt to turn subscribers into buyers by selling them products or services that align with their interests.

Week in Review: December 19th, 2011 – December 23rd, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Creating an Email Performance Report

Email is a multifaceted tool for online publishers and content marketers. It can be used to deliver editorial e-newsletters, product promotions and week-in-review compilations.

Ideally, professionals use this medium to help facilitate revenue-generating transactions. However, email is another tool for brand recognition, which allows publishers to stay on the minds of their recipients, even if purchases aren’t made initially.

Mequoda Email Source Report

Collecting data from your email marketing campaigns allows you to determine which activities are the most beneficial to the health of your online business.

Smart online publishers use this data to plan their future email calendar, focusing on products and topics that generate the most website traffic and audience interaction while generating revenue.

For Mequoda Gold Members, we’ve developed a WordPress plug-in that collects this information for them.

Featured WordPress Plugin: Mequoda Email Source Report

Marketing managers, or whoever is in charge of your email endeavors, should monitor the metrics behind email campaigns.

For organizations that are looking for a streamlined approach to monitoring their email campaign metrics, the Mequoda Development Team created the Mequoda Email Source Report plug-in.

Last Chance! Show Us What You’ve Got in Our Email Subject Line Smackdown!

Last Chance to Register for our Email Subject Line Smackdown, where YOU get to submit your subject lines to 3 of America’s Top Copywriters and let them re-write them for you!

Email Subject Line Smackdown

This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform best for your products and services.

Watch All of Our Webinars On-Demand… Right Now!

Webinars now available on-demand in Mequoda Pro, our training library for online publishers and marketers

12 Tips for Making a Good First Impression with Your Email Newsletter

Aim to impress and engage your email newsletter subscribers every time you arrive in their inbox

Take Away 12 Tools from the Mequoda Summit (it’s not your average conference)

A valuable conference should reach three goals: #1 great sessions, #2 great take-aways and #3 great attendees.
We’ve got #1 and #2 covered, come to the Mequoda Summit and be a part of #3!

Achieve Higher Click-Through Rates by Testing Templates

How to increase revenue per thousand emails sent
The Mequoda Email Performance Report measures your split tests to help maximize email revenue and profit

Warning: We’re Only Building Out Eight New Mequoda Systems a Year (And Why This is Good News for You)

Unbelievable but true: We’re willing to reveal all of our secrets and provide you with a detailed blueprint for success — no kidding! All the documentation behind our state-of-the-art Mequoda Systems — plus all the Mequoda WordPress plug-ins — are yours for the modest Mequoda Pro membership fee.

Mequoda Pro Charter Offer – Get Trained for 12 Months

“Fifteen years into the online revolution, and the online publishing gold rush is just now starting to get really interesting.”
With the right tools for analyzing new markets, and the skills to use them wisely, the future is bright for smart online publishers and marketers.