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5 Paid Newsletter Best Practices for the Digital Age

These days, when people talk about newsletter best practices, they’re usually referring to free email newsletters, used as a marketing tool to drive inbound traffic to websites. But because some of us are old-time journalists here at Mequoda, we also think fondly of paid newsletters, a classic journalistic form that survives today in the digital era.

3 Types of Publishing Niches and Why You Should Care

It’s in our nature to try to classify, catalog, and organize any type of information that would help you make more informed business decisions. Defining publishing niches is a part of that.

On a call with the team couple weeks ago, we decided to do some research to see what we considered the biggest niches. This type of information could be useful for a publisher looking to launch a new niche magazine, or a magazine needing a pivot.

Why the Media Giants Opt for Niche Publishing

You’ve probably heard by now that is shut down as of May 2. What you might not know is that they transferred much of their best content to some niche publishing websites that are more personally branded. When you think of you’re thinking wow, it’s the last of the AskJeeves generation, right? But has spent the last couple of decades thriving off of CPM revenue, and paying their writers a portion of that.

The 7 Mequoda Audience Development Models

These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists

“Audience development” is one of those terms that many people instinctively understand, but usually underestimate. Although media professionals have worked with the term for years, most have not bothered to define all the things that go on when executing an

Syndication: An Audience Development Strategy Used Carefully

When syndication is used for audience development, magazine publishers should be wary of duplicate content
Publishers have a long history of building audiences around specific topics, or niches. But the internet economy changed the audience development model significantly. Many of the traditional practices still work, but the digital economy requires a more expansive, and agile, approach

Two New Advertising Revenue Models Publishers Are Using to Make Money

There are two new advertising revenue models in town – and you probably didn’t even know they existed

Since magazine, newspaper, and newsletter publishers turned to the web, there have been a series of advertising revenue models deemed fit to secure the futures of those publishers. The good ol’ CPM (cost per thousand impressions) model fits

IAC Joins Ranks of Publisher Networks With New Venture

For some companies with multiple properties, publisher networks just make sense as a way to centralize operations and standardize content across all platforms for the purposes of more attractive options for digital advertisers.

Now, of course, we realize that not all digital magazines are in this position, but publisher networks are an industry-wide phenomenon that bears watching in the context of potential mergers & acquisitions, niche strategy, the future of web advertising, and the direction of multiplatform strategy.

28 Creative Ideas for Blog Posts [+ Video]

If you find the concept of blogging several times a day exhausting, join the club. However the one thing that publishers have over any other type of content-creators is an endless supply of content that can be re-mixed and re-purposed into new, evergreen blog posts. These 28 ideas for blog posts should get your motor running!

The 5 Best White Hat SEO Techniques

There’s a growing trend in which media reporters are investigating why certain websites rank so well. They want to differentiate the white hat SEO from the black hat.

If foul play is afoot, these reporters expose the black hat SEO practices and the offending websites typically feel the consequences. Google has penalized JC Penney, Overstock, Demand Media and many, many more for using black hat SEO practices.

The Growth of Multi-Platform Advertising

“Imagine a world in which advertisers can seamlessly serve data-driven ads to the right user at the right time across channels and devices,” writes LiveRail Head of Client Services, Vijay Balan.

“Publishers, partnering with third-party data partners, layer extra data over their unique viewer profiles and get a clear look at who their audiences actually are, allowing their advertisers to get the targeted results of their dreams. … Now wake up. Look around. Is that how it really works? We didn’t think so.”

Cross-Device Advertising + Other Mobile Challenges

If you’ve solved cross-device advertising, you probably don’t need to be visiting the Mequoda website for free advice. If you’re still experimenting and developing solutions, join the club: Even the most successful publishers don’t have all of the answers when it comes to mobile metrics and ad revenue. We found a few recent articles in Digiday that touch on this topic and more. Let’s take a look.

Bloomberg Digital Ambitions Built on Multiplatform Approach

After turning Atlantic Media into a global force to be reckoned with, Justin Smith now has his sights set on Bloomberg digital reigning supreme more than one year into his tenure and months into a radical redesign.

Impact of the Latest Google Panda Update on Publishers

Google Panda has been strong-arming content producers into improving their content since 2011. Occasionally they update their algorithm, just like they recently updated Pirate 2.0 and Penguin 3.0., to make sure we’re doing our due diligence.

As a company that packs consulting, website development and content development into one package for our Gold Member clients, we have the distinct advantage of data. Every month we compile the data from each of our member portals to determine their ebbs and flows. With access to this data, and the brains behind it, we can actually paint broader strokes of analysis when it comes to SEO – because we can also watch the ebb and flow of Google and its algorithm.

Use the Snippet Email Layout to Drive More Traffic

Different strokes for different folks, and different email layouts for different business models

What is the intention of your email newsletter? You spend a lot of time and effort trying to collect these email addresses, so certainly your email newsletter needs a defined business goal.

6 Insightful SEO Characteristics

The Mequoda Summit West 2012 highlights some advanced SEO strategies

By now, digital publishers who receive a lot of traffic through search engines have the basics of SEO covered.

It’s the advanced strategies however that can lead to even more visibility.

5 Ways to Amplify the Reach of Your Editors

Content marketing tips to build a bigger audience

Editors speak for the brands they work for, which means they have a much better pre-existing relationship with customers than anyone else at your company. They speak directly to readers through witty blog posts, metaphoric photos, and real-time replies to comments on your blog.

The Best Reporting Interviews Happen

Getting the most out of your interviews

In yesterday’s member profile, Minal Bopaiah, editor of Subscription Site Insider, spoke of the importance that case studies play in their success. She conducts one every other week, speaking to a head of marketing or CEO for 1-1½ hours on the phone and then writing up the study. “Our subscribers like them because they are seeing exactly how another company—a successful one—operates; they’re pragmatic.”

Over 150 Different Social Media Policies for Companies

How to define a social media policy for employees, using almost 200 different examples

Just as I found a database of over 174 different social media policies online today, I realized that we haven’t really talked about them that much on this blog.

So, let’s talk about it. Do you have a social media policy for your editors? Or, are you an editor that has any type of guidelines to go by, when deciding what (and what not) to tweet? If you’re having trouble even trying to figure out what should be a part of your social media policy, take a look at a few very different examples:

How to Engage an Audience with Modern Advertisements

From mobile to video, consumers require one main thing

Unchartered territories are used for marketing in modern times. In addition to social media being a marketable medium if done carefully, mobile advertising is on an upswing.

The challenge for many marketers is to successfully utilize today’s opportunities without disrupting trusting audiences.

Would You Be Interested in Saving Online Advertisements?

Scott Kurnit, founder of, hopes so

Do you remember the first advertisement you saw on the Internet? I surely don’t.

Scott Kurnit, the founder of, wants that change. Moreover, he wants Internet users to save online ads as content pieces.

Aim High and Wide – More for Your Webinars

Popularity of Webinars Demands Further Review

A majority of publishers seems to be putting on some form of webinar or audio conference these days. The SIPA online forums have recently seen a few questions on Webinars. An interesting one involved whether it was worth it for a publisher to do “free” webinars, the reason being that the regulatory agency he covers lets their people only speak at webinars that are free (unless it’s at their own live events—where they happen to charge).

Then the American Society of Business Publication Editors just added a webinar ethics section to its Guide to Preferred Editorial Practices. “Under what circumstances should B2B editors avoid being involved in webinar presentations?” they ask. “This is a question staffs are wrestling with as more marketing teams cultivate webinar programs as a revenue source.”

Can You “Sell Clicks” As an Internet Business Model?

How focuses on creating content instead of selling products

The economics of online publishing vary from publisher to publisher. Whether you sell products, ads, sponsorships, or make money in other ways, you are taking advertising from someone—maybe even yourself.

From our research, there are ultimately 9 ways to maximize online revenue: selling listings, impressions, clicks, leads, books & products, periodicals, memberships and events. This article is going to focus on selling clicks.

New Research Says We’re Reading Before Buying

All of a Sudden, We’re Offering – and Taking – Advice

How many of you out there have posted comments or reviews about products you’ve bought, trips you’ve taken or publications you’ve read? With this audience comprised primarily of college graduates, can you believe that figure is close to 40 percent?

In new research just released by Pew Internet, one-fourth of American adults—regardless of education—say they have posted comments or reviews online about the products or services they buy, indicating a willingness to share their opinions about products and the buying experience with others.

New Ways to Look at Your Pricing

Deciding What Price Makes the Most Cents

Pricing continues to be an interesting point of discussion in the specialized information industry. At the SIPA 2010 Conference, Knight Kiplinger, editor in chief of Kiplinger, said that young people have shown that they will “pay per drink. The challenge for us is to sell small pieces of information that’s comfortable to this generation. If they pay $1 for a song, will they pay for one article? Publishers missed establishing simple sites selling small information, [for] a small amount, a dollar even—a one-click purchasing opportunity where they have my credit card on file and it’s secure (like Amazon). Publishers need something like that.

Maximizing Online Advertising Revenue

Order this 90-minute webinar today, co-sponsored by Mequoda and SIPA, and discover new opportunities for making money with your online content.

Internet Advertising Basics

This 90-minute seminar co-produced by Mequoda and SIPA, could change forever the way you structure online ad sales. Think of it as your blueprint for driving more revenue online.

Free for Publishers: The Best Internet Marketing Strategy

Using the power of free content to build internet business models that work

The 2009 Mequoda Hotlist

The 2009 Mequoda Hotlist is our annual listing of the fastest growing Mequoda System Publishers in America. The multi-media publishers in the Mequoda Hotlist are used by the Mequoda Research Team to maintain the Mequoda System Best Practices for Successful Online Publishing & Marketing and are the base line for virtually all the content produced for Mequoda Daily, Mequoda Webinars, Mequoda Pro Seminars on Demand and all live Mequoda Summits and Workshops.

Here’s a Quick Way to Train Your Team in One Day

One method for training your entire online publishing team in one sitting (plus maybe a lunch break if they’re good)

Maximize Revenue with your Website Advertising Inventory

Have you ever wondered why some publications — both print and online — enjoy a wealth of advertising support, while others — perhaps yours — barely show a respectable profit?

Turn Simple Online Marketing Metrics into Robust Competitive Intelligence

Search engine optimization strategies for positioning your online publishing business against the market leaders
Analyzing a Google Visibility Report on your competitors website can help you go to market wisely.

Organic Landing Page Templates: The Author Landing Page

Author landing pages showcase your talent and boost SEO

An author landing page is a page dedicated to a particular author or editor on a website, listing all the content written by an author, usually in reverse chronological order. These pages came into existence when publishers started noticing on their internal search logs that a lot of traffic arriving at their site was coming in via organic search on one of their website’s authors.

So why not build a page dedicated to each of your site’s authors, listing all the content written by the author? Creating author landing pages is relatively simple.

Determining a Post Frequency – How Often Should We Blog?

How to develop an efficient post frequency and even increase production without raising a finger…

How often should you blog? In many cases, the answer to this question depends on how much content you have, and the amount of resources you have available to fill the need of your audience.

Why Google Loves Internet Hubs

How Google chooses to rank sites on broad phrases like “investing advice”.

Amplify SEO with Author Landing Pages

Looking for niche keyword phrases to amplify your results in search engines? How about a name?

Live Coverage: Mequoda Summit Session 6 – Designing Effective Media Websites

12 Webpage Templates Used by Today’s Top Publishers to Convert and Monetize the Most Visitors

Live Coverage: Mequoda Summit Session 3 – Generating Website Revenue

Multiple Business Models are Required to Maximize Online Revenue

In session three, entitled Generating Website Revenue, Don revealed that there are the 12 different types of business models, or “archetypes” that a publisher uses to make money online.

Podcasting for Publishers

How online publishers are using podcasts to expand their brand, increase customer loyalty and make more money online

Parks Associates predicts that by 2012, “broadband media” such as online streaming video, podcasts and ad-supported music and video download services will make up more than half ($6.6 billion) of the total ($12.6 billion) revenue the U.S. generates in advertising.

Successful podcast publishers distribute their podcasts at least once a week. If you’re the New York Times, it makes sense to distribute a daily podcast with today’s top headlines, however it’s certainly not necessary for the rest of us. While this article doesn’t focus on the content of a podcast, has a great article on content and production rules for podcasting.

$29 million invested in WordPress’ Automattic

Four investors, including the Times Company prove that open source software is the future of online publishing platforms. Over here at Mequoda, we are one of WordPress’ #1 fans. Open source software is becoming the new wave of the Internet, as proven by instances such as Google’s open source mobile phone platform, Google Android. We also have many blogging platforms that are heading in the direction of the open source WordPress by making their own platforms open source.

Investigating the viability of your paid membership website niche by researching no-cost online resources for similar topics

Before the Internet and the world wide web provided us with easy access to a plethora of information resources without charge, print newsletters were the dominant medium for publishing specialized subject matter.