How to Use Video for Added SEO Content

Insightful SEO tips for video from SES in New York

Video content and highly optimized blogs both have a lot of social power.

Blogs provide a home for informative articles, educational downloads and interaction between publisher and user, or multiple users. Modern blogs are typically integrated with social media platforms as well, for additional interaction and promotion.

Videos provide multimedia content and are increasingly popular with the growth mobile and quicker Internet accessibility. Devices for recording video content are also more affordable, so an array of Internet users can produce videos within their budget.

If you are a publisher utilizing video content, are you including a written transcript with all your content? If not, you are missing out on an avenue for optimized content.

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If you have an audience that would love to see video content, and couldn’t justify doing so internally, here are a few reasons that why it may be worth your time:

-Transcripts of the video soundtracks are being generated by Google

-These transcripts of video content are being indexed

For publishers who want to take advantage of video content, here are a few tips:

-Embed YouTube into webpages

-Videos need to be using your keywords

Imagine your video transcript as a blog article. You pay close attention to the optimization of your written content right? The same needs to go for your video content, especially when it’s providing informative information on your keyword phrases.

Just like all SEO work, make sure the video content appears natural. If video content posed awkward due to unnatural keyword stuffing, it would likely have a negative impact on your brand’s appearance.

YouTube now has the capability to generate video captions and transcriptions for videos uploaded. This makes the process easier for publishers, although it’s important to get the transcription and edit it before uploading submitting the final product.

Have any publishers been using YouTube’s automatic transcription? How has it worked for you?


    Including a transcription with your videos is a great idea. It’s amazing just how much can be said in a 5 or 10 minute video of people talking about a topic. Beyond that, you also rarely get such a good opportunity to phrase things on a website the way that people normally say them in everyday speach.

    Another useful tip for videos is setting up a video sitemap feed and registering it with Google Webmaster Tools. With videos sometimes showing up in SERPs, certain niches will find that they mgiht be able to get a first page video listing for a keyword that is otherwise very hard to rank for.

    More info on video sitemaps can be found in the Google support area:

      Chris S.

      Hi Mike,

      Thanks for the comment and the tip for using setting up video sitemaps. Have you been finding success by using video content with transcriptions and video sitemaps?



    Writing for the search engines is a fool’s errand anyway- especially considering how often the search engines change the game. If you write for your readers by offering valuable content that is well written and relevant to your website’s services or products, you’ll attract the search engines by default. It’s only when you start to think about Google too much when your writing begins to suffer.

      Chris S.

      Hi Russ,

      Thanks for the comment. I agree that well-written and relevant content is paramount to a website’s success.

      When content is written without first considering SEO, and then looked at critically during the editing process, keywords that an audience is searching for can be inserted in a more natural way. The content won’t suffer, and the article will have a much better chance of gaining organic visibility within Google. If natural writing doesn’t include keywords an audience searches for, it will be tough for an audience find the content.



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