Insightful SEO tips for video from SES in New York
Video content and highly optimized blogs both have a lot of social power.
Blogs provide a home for informative articles, educational downloads and interaction between publisher and user, or multiple users. Modern blogs are typically integrated with social media platforms as well, for additional interaction and promotion.
Videos provide multimedia content and are increasingly popular with the growth mobile and quicker Internet accessibility. Devices for recording video content are also more affordable, so an array of Internet users can produce videos within their budget.
If you are a publisher utilizing video content, are you including a written transcript with all your content? If not, you are missing out on an avenue for optimized content.
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If you have an audience that would love to see video content, and couldn’t justify doing so internally, here are a few reasons that why it may be worth your time:
-Transcripts of the video soundtracks are being generated by Google
-These transcripts of video content are being indexed
For publishers who want to take advantage of video content, here are a few tips:
-Embed YouTube into webpages
-Videos need to be using your keywords
Imagine your video transcript as a blog article. You pay close attention to the optimization of your written content right? The same needs to go for your video content, especially when it’s providing informative information on your keyword phrases.
Just like all SEO work, make sure the video content appears natural. If video content posed awkward due to unnatural keyword stuffing, it would likely have a negative impact on your brand’s appearance.
YouTube now has the capability to generate video captions and transcriptions for videos uploaded. This makes the process easier for publishers, although it’s important to get the transcription and edit it before uploading submitting the final product.
Have any publishers been using YouTube’s automatic transcription? How has it worked for you?