New Yorker Mag Switches Up Its Digital

David Remnick, by Ruth Fremson via NYTimes.com

David Remnick, by Ruth Fremson via NYTimes.com

The New Yorker has shifted its digital strategy and will offer its new articles and archived content since 2007 free for three months before instituting a paywall.

The free period will start July 21, The New York Times reports.

“The three months during which articles will be free, a promotion that will most likely be sponsored by a large corporation, will provide the magazine with data it plans to use in deciding how to position and price its ‘metered paywall’ – allowing a certain number, or certain kinds, of free articles, but then charging its most avid readers through a subscription plan,” Ravi Somaiya writes.

The New Yorker’s move highlights a growing consensus as magazines and newspapers adjust to a readership that has shifted online, and increasingly toward mobile devices.”

To read more about The New Yorker mag’s shift in digital strategy, visit NYTimes.com

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