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Tag: mag+

Best Digital Magazine Publishing Software You Can Use to Launch Your Digital Magazine

Digital magazine publishing software is important; which option are you using?

Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital products for their audiences. And like everything else in digital magazine land, digital magazine software has evolved at light speed since we made our initial recommendations in January.

Here’s our latest (opinionated) look at the magazine software landscape.

Why Digital Publishing Will Save the Future of the Publishing Industry

How often do you read something digitally? If you’re reading this, then you’ve done it at least once today. I’m going to go out on a limb and say this isn’t your first time.

The Kind of Apps People Want: How to Get a 5-Star Rating on Your Magazine App

As tech industry observers like to note, the world of apps is wild and wacky. There are almost two million apps in the Apple and Google app stores. If you pick up or click to pretty much any tech publication these days, you’re guaranteed to see at least one app review, to help bewildered consumers navigate this crowded field.

Of course when you read those articles, you’re getting a lot of personal opinion, and in tech land, much of that turns out to be excitement over flashy technology – no surprise there. So what kind of apps do people want, really? For magazine publishers, the answers are fairly simple.

How to Choose the Best Subscription Pricing & Single-Copy Pricing Strategy for Your Subscription Websites

While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers exploring the digital newsstand landscape.

Even magazine publishers are faced with new economic realities.

The marginal cost of delivering a digital subscription to your own website is near zero. The cost of delivering digital issues via the Apple, Amazon, or Barnes & Noble digital newsstands is based on remit and the cost of delivering a digital issue paid to your digital publishing software provider (Mag+, Adobe Digital Publishing Suite, etc.).

The Best Digital Magazine Software Isn’t What You Think

How you think about digital magazine software needs to change if you want your subscriber base to grow
“Eventually, they’ll become like sailboats. They don’t need to exist anymore. But people will still love them, and make them and buy them.” – Kurt Andersen, a former editor of New York and co-founder of Spy, on the future

7 Golden Steps to Planning Successful Digital Magazine Editions

Ask yourself these seven questions before starting your journey towards digital magazine transformation
I’m going to go ahead and assume if you’re reading this, you have a print publication who is asking for siblings. You’re at the magazine store and it’s eying the “big brother” t-shirts and wondering when it’s getting playmates.

Below you’ll find a comprehensive

Multiplatform Publishers Reorganize and Hire New Talent

Multiplatform publishers Condé Nast and The Atlantic reorganize; Esquire names Buzzfeed editor to head website
The shuffling of talent among multiplatform publishers continues in places like Condé Nast, Esquire, and The Atlantic.

First, we begin by taking a look at Condé Nast’s reorganization, and WWD has the story. “The business side reorganization comes after the New York-based publisher

2017 Resolutions for Digital Magazine Publishers

Digital magazine engagement should be top priority for publishers in 2017
If there’s one area of publishing that has not stood still, it’s digital magazine publishing. In 2015 it was more important than ever for publishers to understand the five digital magazine archetypes and get app magazines at least one step up from a replica. And in

Does a Digital Replica of Your Magazine Cut it?

As the mobile publishing revolution has matured, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in what I consider the second phase of mobile publishing development – the technology is dependable, early jumpers are releasing their all-new versions upgraded from their 2010 efforts, and standards for what consumers are willing to pay for are establishing themselves.

5 Steps to Launching a Digital Magazine

Industry naysayers are still skeptical about the power of digital magazines. And we’re still ignoring them. At Mequoda, we urge our clients to begin the process of launching a digital magazine yesterday, because, as you know if you’ve been reading here for awhile, we firmly believe that the future of our industry lies in mobile publishing.

Vertical Reflow Makes Digital Magazine Layout More Fun

Isn’t it fascinating to consider how the old journalism phrase “above the fold” has evolved? Once it literally meant “above the fold” of a traditional broadsheet newspaper. Editors, writers and designers battled over what, and who, would win a coveted spot above that fold, where the most reader eyeballs would land.

Reflow-Plus Digital Magazine: Easy on the Eyes

Mequoda is big into identifying and quantifying things so we can study them, understand them and use them to enhance our clients’ publishing businesses. And with digital publishing starting to settle down a bit (but just a bit), we’ve identified four models of a digital magazine.

What Magazine Advertisers Want

Convince magazine advertisers to “invest” in your ads and native content, then show them the numbers.
If you’re a new magazine, or even just new to digital magazines, you already know if you’re primarily subscription-driven (subscribers pay you) or ad-driven (advertisers pay you), but we find that many publishers generate revenue from both sources.

In either case,

Ad Blocking Impact Will Reach Unprecedented Levels in Coming Years

What we know: Ad blocking is on the rise. What we don’t know: whether the effort to block ad blockers will prove effective. What’s starting to become apparent: The ad blocking impact will be significant.

For online publishers who don’t rely solely on digital advertising for revenue, this is not crushing news. Hopefully, you’re one of them, because you have a multiplatform strategy in place. For online publishers who do, rely solely on digital advertising, read on for MediaPost’s coverage. And don’t panic!

Top 25 Magazines on Social Media: The MPA’s Latest Report

Which magazines on social media are performing especially well as of the third quarter of 2015? Well, the Association of Magazine Media 360° is glad we asked – they recently released their latest Social Media Report, which covers the top 25 magazines across all social networks in terms of likes and followers, as well as the top on each channel.

What Magazine Publishers Are Reading to Get Their Magazine Industry News

Ever wondered where Kim and her team find all of their magazine industry news for our daily Digital Publishing Trends posts?

Well, I have, so I asked them for their top 5 sources – their “go-to” sites for discovering the latest and most useful news and analysis for magazine publishers. Of course, they had a hard time narrowing down their pool, so I happily let them get away with 7, which itself even proved tough given all of the high-quality coverage out there. Maybe we’ll do a part two down the road!

In the meantime, here’s a list of not only our favorites, but favorites of magazine publishers and digital marketers always on the lookout for relevant articles best practices, cautionary tales, revolving door gossip, mergers & acquisitions updates, and more. These are the sites that drive discussion and inform the decisions of executives – and help us keep the Mequoda Method fresh while continuing to offer free advice throughout the week.

Most Publishers Choose the Wrong Magazine Publishing Software

Keep more revenue while offering a better customer experience by ditching the app and launching a web magazine
In our eyes, there are two digital magazine publishing software giants: Adobe and Mag+. When we work with publishers developing digital magazine apps for tablets, we recommend Mag+, a spin-out company that sprung from Bonnier Corp.’s very early Popular Science app.

We

Is Good Digital Magazine Design About Bells and Whistles?

Is gamification the next step in digital magazine design? The medium is certainly calling for it.
Design – its theory and execution – has always been important for publications, and now that importance ranks right up there with technology itself. Major redesigns have taken a back seat to periodic tweaks and refreshers that make digital magazines more nimble

Which Digital Magazine Pricing Model Generates the Highest Revenues?

Breakthroughs in digital magazine pricing and contrast pricing yield startling results
A few years ago, we were still huge fans of universal pricing for digital, print and website subscriptions.

We still like it. We just don’t like like it.

Universal pricing, in which the subscriber gets access to your content on all of your platforms, certainly has its

Data-Driven Publishing Steers Time Inc. Digital Course

Big data is a big term, but there’s not a lot behind the concept itself, and no need to complicate it – collect the information that consumers provide and use the information that consumers provide. It’s that simple. Brands can take this mandate in cynical directions, but they can also improve user experience by personalizing products and tailoring content for enthusiast audiences. Data-driven publishing puts digital magazines in a prime position to do just that, and Time Inc. digital is making a push to become the best in the business, especially after hiring Chief Data Officer JT Kostman.

MinOnline recently ran a fascinating interview with Kostman – let’s start there today!

Digital Magazine App Publishing Best Practices Are Still Evolving

Our Mequoda Best Practices list continues to evolve. Last year certainly proved that standards – and even what is technologically possible – can change almost overnight.

Here’s a look at our current digital magazine app publishing best practices for your reference, with a few notes on what we expect might to change:

Tips for Launching the Best Digital Magazines

Given that we’ve already revised our thinking since I started regularly reviewing digital magazines back in March, I concede that anything we name as a Best Practice in digital magazines is purely temporary.

But I’m going to bravely list our current Best Practices for the mobile magazine that I know you’re all going to publish, if you’re haven’t already. Tomorrow someone might invent something new that blows away a previous Best Practice, so this is obviously an evolving list.

Social Media Publishing Tools Are Key: Just Ask Nat Geo

Social media publishing tools are proliferate, and often the options are overwhelming. Do you ever wonder how the best in the business appropriate their social efforts? Which platforms they lean on? We’re always after the latest best practices, so we were excited to see that the International Periodical Distributors Association is on top of it after the latest Magazines at Retail Conference.

Digital Publishing News: MSLO, Real Simple, PMC, Fortune Mag, and More

We’re starting the week off with a healthy dose of digital publishing news from both sides of the Atlantic: mergers & acquisitions, platform considerations, and personnel moves. We monitor industry trends from the best sources so that you can track them in your periphery and inform your approach while focusing on the most important thing: your product.

New Adobe Publishing Platform Coming Later This Summer

Adobe publishing is a pricey option for publishers, but many believe the company’s products are worth every penny. While we proudly partner with Mag+ and direct our niche Mequoda Members to that platform, there’s no doubt that we have tremendous admiration for the Adobe DPS, which offers a full array of tools for digital magazines. Talking New Media recently covered the announcement that the latest Adobe publishing platform – originally billed as Adobe Publish but now back to the line’s original Digital Publishing Solution – will be released this summer. In the meantime, a beta version is seeing release. TNM also discusses some interesting new moves from Time Inc. digital and Rodale.

Can TV Be a Digital Publishing Solution?

There is no panacea for digital magazines attempting to break through, no one digital publishing solution to rule all others and send your revenues skyrocketing (unless you count Mequoda as one digital publishing solution, of course, which, now that you mention it …). In 2015, publishers shouldn’t close the door on any new platform, technology, or strategy without some degree of due diligence and even experimentation. Talking New Media recently took on TV as yet another digital publishing solution worth studying. Let’s see what one of our favorite analysts, D.B. Hebbard has to say about it.

Ecommerce Content Strategy Taking Shape for Publishers

Earlier this week, we relayed news of tech network Purch’s Series C grab of $135 million, fueled largely by its prowess in mixing content and commerce. Purch’s success is a sign of the times. Ecommerce content strategy is a rapidy emerging consideration for many publishers digging for more revenue sources, but success doesn’t come easily: The formula is a tricky one to master depending on niche, platform, and audience, among other factors. Several companies have been in the news recently for the strides they’re making when it comes to ecommerce content strategy. Let’s take a look at articles from Women’s Wear Daily, TechCrunch, Digiday, and Capital New York.

Monetizing Content Can Be a Many-Splendored Thing

The days of starting a magazine, sitting back, and watching the revenue roll in are over. Publishers must be vigilant in monitoring industry trends, establishing best practices, and monetizing content via multiplatform strategies. Not as part of a five-year strategic plan, but with every monthly editorial calendar. Folio: has you covered on the industry trends. Here are five recent articles that cover various companies’ efforts in monetizing content.

Digital Publishing Platforms: Launches, Acquisitions, Reorgs

Deft use of digital publishing platforms is a must for magazines looking to solidify their place in the industry. Thanks to astute observers like Talking New Media, we can monitor trends as they’re taking shape. Here are five headlines from one of our favorite sources of information.

Is Niche Publishing the Secret of Atlantic Media’s Success?

Another week, another new social platform! Plus more video models and one of our favorite topics: niche publishing.

Let’s take a look at three articles tackling these trends from the always timely Digiday.

Magazine App Publishing: Success Stories and Cautionary Tales

Magazine app publishing can be a volatile enterprise if you don’t have the right plan in place. Mequoda Members know that you can’t just throw a replica product up on Apple Newsstand and wait for the money to roll in. Each component of your strategy – from conception to execution – must be carefully considered.

With our Digital Publishing Trends posts, we monitor and share the most recent news, lessons, and implications for multiplatform companies like yours. Today, we’re relaying relevant articles from Talking New Media, which casts its net on the latest legacy circulation data, app launches, and niche indicators.

De-Coding Digital Magazine Publishing Software Rates Without Getting Swindled

A look at all the different fees you might encounter when choosing digital magazine publishing software
Digital magazine publishing software comes in all forms, capabilities, and prices. In the past we’ve reviewed our favorite digital magazine software, but now let’s break out the dollars and cents because it’s certainly a factor.

There are a few different fees that

5 Tips for Publishing on Apple Newsstand

It’s no secret that Apple’s Newsstand is a frustrating experience for many users, which in turn means it’s frustrating for publishers as well. Conventional wisdom holds that because Apple allows buyers to get their magazines directly from the publisher, Newsstand simply isn’t a revenue generator that’s going to get Apple’s corporate attention.

How to Use Digital Magazine Publishing Software If You’ve Never Launched One Before

The truth is I don’t have enough space to tell you how to use digital magazine software for every service out there. There are more options than I can count on two hands, and 800 words when it comes to choosing digital magazine software, and they don’t all have the same features.

However, what I can do is walk you through one piece of software so it doesn’t seem so daunting.

What is Digital Magazine Publishing Software?

Digital magazine publishing software is used by publishers to design, produce and publish digital magazines. These three functions may or may not reside in the same tools. For example, you might design your digital magazine in InDesign, then use Adobe Digital Publishing Suite to finalize and distribute the magazine.

New Digital Magazine App From Two Publishing Powerhouses

Fast Company is bypassing the Apple Newsstand with its new digital magazine app, powered by Adobe’s latest suite of publishing tools.

Digital Magazine Publishers: Replicas Aren’t Dead, Says Expert

Recent articles spelling doom for replica editions could be misleading to digital magazine publishers, writes D.B. Hebbard in a recent Talking New Media post. For his part, Hebbard points out that replicas are actually on the rise, and he believes industry observers closing the door on them are doing so too soon.

What is Digital Publishing? It Makes the Multiplatform World Go ‘Round

Up until ten years ago, the majority of magazine publishers did not publish online. Newspaper publishers were first to the game in the late 1990’s but even as recently as 2006, weren’t making money from them. Still, they pushed on, as did the magazine publishing industry.

And the publishers who have prevailed in digital publishing didn’t see the web as just one platform to re-publish the same content as print – they saw it as a new platform for many different products and many different variations of those products.

Pixbi Helps Digital Magazines Offer Shopping Experiences

The notion of having a offering a digital magazine that is “shoppable” seems to be a desire of many digital publishers. Of course, it’s not always easy or viable to create a digital magazine that fits with that process.

Digital Magazine Comes To Print

Townsquare Media bought XXL Magazine earlier this year. Now the publication is releasing a quarterly print magazine.

10 Multiplatform Publishing Lessons for Profitability in 2015

Over the past year, the Mequoda team has made many new discoveries regarding search optimization, audience development and subscription websites, but moreso than ever, we have spent time working with publishers on their multiplatform publishing strategy.

What Does An End To DPS Single Edition Mean For Digital Publishers?

In case you missed this news, Adobe recently announced that its Digital Publishing Suite will no longer include Single Edition. Those who currently have the service will be able to use it until May 1, 2015, when the service becomes unavailable.

Bonnier Updates Digital Magazine

Bonnier is moving its digital magazines from Mag+ to Adobe DPS, and its most recent update goes to American Photo.

5 Digital Magazine Advertising Strategies at Bonnier, Economist

Competition for those precious tablet advertising dollars – to replace declining print dollars – is heating up.

And here’s a secret: Niche publishers have a hidden advantage in competing for digital advertising.

Fire up your niche magazine digital magazine advertising strategies: You have a tightly-focused audience that advertisers want to reach and impress, and with often lower prices, they’re willing to dip their toes into the new technology with you.

People StyleWatch Mag Online Quiz Brings Numbers

Time Inc.’s People StyleWatch hit it big with an eight-question quiz matching readers with their “celeb style twin,” as it was instrumental in generating 203 ad pages for the magazine’s September print issue – its largest ever for that month.

Prime Publishing and Mequoda Group launch ‘revolutionary’ website magazine

Niche publisher launches groundbreaking website magazine, revealing future of digital magazines
NORTHBROOK, IL (August 13, 2014) – Prime Publishing, publisher of 17 free craft websites and 13 free cooking sites, has just released what Prime and multiplatform publishing consultants Mequoda Group believe is the magazine industry’s first-ever true website magazine, along with an associated app edition

Niche Publisher Launches New Multiplatform Digital Magazine

I Like Crochet may be a glimpse of the future of magazine publishing
It’s a good thing consumers know their own minds, because the magazine industry might have completely failed its readers in the years since the Internet age was born.

That’s the conclusion you reach if you talk to our CEO, Don Nicholas, about what he

Men’s Fitness Mag Hits Record Traffic Numbers

Men’s Fitness announced this week that 8.4 million unique visitors came to the magazine’s website in July, which represents a 106% increase year-over year.

Details Mag Reveals New Display Ad Network

Ad Week reports that Details has created Condé Nast’s first “male-targeted digital display ad network.” The magazine hired platform Style Coalition to administer the service for bloggers.

Bonnier Switches Up App Platforms

Although Bonnier Corp. played a major role in developing Mag+, the Swedish publishing company is moving its U.S. properties off of that platform and onto the Adobe DPS.

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