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Tag: digital strategy

Publishing Websites Add Products, Recommendations, and Subscription Options

Many changes come to publishing websites. Some of these changes include more diverse ways of generating revenue while others focus on new plans for building bigger audiences and driving more traffic. Today we’re looking at publishers who are evolving their websites for the future.

Content Publishers & The Efficacy of Article Formatting With Social Media

Content publishers using social media for distributing information want the most for their time and effort. We have seen Google and Facebook turn attention to publishers by offering article formats for better engagement.

Multiplatform Publishing Options Expand Through Partnerships, Products and Services

Multiplatform publishing options continue to grow for digital publishers. Today we’re looking new strategies being used by publishers for tapping into new revenue streams and audiences.

Publishers Reimagine Digital Strategy for Continued Success

Today we begin with a look at Working Mother, which has seen a big growth in traffic since a recent digital strategy adjustment. Folio: reports, “Working Mother’s new digital strategy appears to resonating with its audience; according to data from Omniture, its website saw an 84 percent increase page views in August compared to the same month a year ago, and a 155 percent increase in unique visitors.”

The Advancement of Website Redesigns Includes New Strategies & Tools

Website redesigns come from Salon and ProPublica; Harvard Business Review utilizes new website tool
Content publishers who make website redesigns and try new tools as part of an evolving digital strategy show their prowess in advancing their brand online.

Today we’re looking at three publishers who have recently gone this route, and the reasons for doing so.

Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? Download a copy of our 2018 Mequoda Magazine Consumer Study for FREE instead, to find out how you can improve your digital magazine rapport with subscribers.

Our

Content Strategy Looks at Ads and Newsletter-Only Content

New report looks at the efficacy of ads on websites versus social; Huffington Post tries newsletter-only content strategy; Condé Nast rethinks digital website strategy
Which content strategy works best, ads on a publisher’s website or ads on social media? We begin by looking at a story from AdWeek, which is reporting on a study from Neuro-Insight that

Multiplatform Publishing Organizations: Forbes, Hearst, and Condé Nast Make Changes; Time Rejects Buyout

Multiplatform publishing organizations are twisting and turning around big changes
With industry changes taking place all over, throughout areas of technology and strategy, we’re frequently reporting on partnerships, reorganization, and diversification within multiplatform publishing organizations.

A recent example involves a partnership between Forbes and Advantage Media Group. According to an article from MediaPost, “Forbes has teamed with

Mobile Advertising for Publishers: News on Spending, Ad Blocking, Execs

Good news and bad news about mobile advertising for publishers; plus, learning more from high-level players
Mobile advertising for publishers is among the most important issues facing the digital magazine business, since it represents such a golden – and growing – opportunity for revenue generation.

Is the window closing? Not yet, but things could get crowded once

Digital Magazine Market News: Website Traffic Statistics, Bauer Xcel, Conde

Bullish 5-year study on digital magazine market shows record growth; plus, Forbes’ focus on events
Monitoring the digital magazine market is a necessity for us to successfully help online publishers establish strong online presences.

But we’re in the trenches, working shoulder to shoulder with publishing executives: Many trends we can anticipate; others we experience in real time.

7 Great B2B Magazines Gone Digital

As MediaShift puts it, “what advertisers want from B2B media is solid leads on potential customers for their products and services.”

Not so long ago, web and digital magazines were considered adjunct media—the consensus among publishers was that almost like ads, they would drive prospective subscribers to their print editions. In fact as readers struggled with flat, inflexible pdfs that served as copy, many did go running back to print.

Today, magazines are going digital at a gallop, keeping pace with legions of increasingly sophisticated web and mobile device users whose facility with the digital landscape is driving sales of iOS devices and tablets into the stratosphere. Digital media consumption on mobile devices has climbed from 18 minutes a day in 2008 to about 3 hours in 2015.

Is Digital Advertising a Bust? 6 Ways to Fight Conventional Wisdom

Over the past few years, publishers have been wringing their hands over the failure of digital advertising to come to their rescue as print advertising revenues continued to evaporate. You had to look hard to find the occasional glimmer of hope.

Digital Publishing News: MSLO, Real Simple, PMC, Fortune Mag, and More

We’re starting the week off with a healthy dose of digital publishing news from both sides of the Atlantic: mergers & acquisitions, platform considerations, and personnel moves. We monitor industry trends from the best sources so that you can track them in your periphery and inform your approach while focusing on the most important thing: your product.

Rodale Publishing Platforms Expand With New Sites

2015 is shaping up to be a busy year for Rodale publishing, the health and lifestyle leader always on the lookout for ways to maximize their digital magazine properties – while branching out with new ones.

Bloomberg Digital Ambitions Built on Multiplatform Approach

After turning Atlantic Media into a global force to be reckoned with, Justin Smith now has his sights set on Bloomberg digital reigning supreme more than one year into his tenure and months into a radical redesign.

GQ Digital Efforts Boosted by New Publisher

Howard Mittman is emerging as Condé Nast’s fixer, as the former Wired publisher is now trying his hand at another of their brands – this time, with a heavy emphasis on GQ digital efforts.

The Evolving Use of Digital Apps

We’ve certainly discussed the process of digital publishers using apps to share and sell magazine content. Of course, this isn’t the only way digital publishers can use apps to their benefit.

HBR Is Big On Social Media

Harvard Business Review does a great job at social media. In fact, they do so well that Digiday wrote an article crowning their success.

Publishers Clearing House Focuses On Digital Strategy

Who doesn’t remember the big fake checks being handed out in Publishers Clearing House commercials? It seems, however, that after years of speculations that Publishers Clearing House was operating a scam, the company would change its brand a bit to cast a different image.

Digital Publisher Launches E-Commerce Initiative

New revenue streams abound! E-commerce is a direction that many digital publishers turn when they want to generate more revenue online.

New Editorial Direction for ‘Playboy’s’ Digital Presence

Believe it or not, Playboy’s new editorial strategy for its digital editions is about written content.

With this change, it appears that Playboy’s focus is going to be more about lifestyles — with a focus on entertainment and nightlife.

VF Best-Dressed List Gets a Site

One of the most famous lists in media and entertainment has added to its wardrobe. Women’s Wear Daily reports that the Vanity Fair Best-Dressed List finally has a dedicated website.

New Yorker Mag Switches Up Its Digital

The New Yorker has shifted its digital strategy and will offer its new articles and archived content since 2007 free for three months before instituting a paywall. The free period will start July 21, The New York Times reports.

Playboy Digital Heading in Multiplatform Direction

Two recent hires at Playboy Enterprises Inc. herald a renewed commitment to its digital properties, as Matthew Mastrangelo joins the publisher as its first Chief Revenue Office and Cory Jones as senior vp of digital content.

Esquire Mag Secrets to Digital Success

Esquire, just as it preaches when it comes to style, keeps it simple in its multiplatform approach.

Leaked NYT Digital Memo a Watershed Moment for Publishing

The 90-plus-page document is substantive, to say the least. It’s the product of a six-month study on the part of a handpicked team tasked with navigating the Times’ digital future and providing suggested best practices to build upon its success. It also scrutinizes the paper’s current multiplatform approach, finding some complacency and significant managerial resistance to change.

From Magazines to Houses: The Multiplatform Publishing Empire of Dwell

Michela O’Connor Abrams, president & CEO at Dwell Media, is no stranger to innovation. Launched in 2000 as a modernist design publication, Dwell is built on innovation in architecture, including exquisite homes, and one of the products they sell is … homes! Prefab homes, to be exact.

New Yorker Website Hitting Stride

It wasn’t long ago that The New Yorker’s website was an afterthought, lost in the long shadow of its weekly print issue.

Rebecca Miskin Shares Hearst Innovation Stories

In recent coverage of the Digital Media Europe conference, you can almost picture publishing personnel gathering at the feet of Rebecca Miskin like acolytes on a grassy hill in ancient Greece, hungry for wisdom and guidance.

Allrecipes Expands Digital Publishing Strategy

Meredith’s print magazine Allrecipes is only a month old but expansion is already in the game plan. Bill Mickey writes, “After just one month in print, Allrecipes, the print extension of Meredith’s Allrecipes.com, plans to boost its rate base another 30 percent from 500,000 copies to 650,000 copies. The increase will take effect with the April 2014 issue.”

Even in the new digital landscape we’re seeing that print has a place and can be successful. It will be interesting to see what other publishers decide to invest more into print publications in the future.

People Heads To TV

It looks like Time Inc. CEO, Joe Ripp is at it again. It’s been revealed that People magazine will produce a two-hour special in a joint venture with Dick Clark Productions. New York Post’s Keith J. Kelly writes,

The Atlantic Weekly: An Experiment or a Brilliant Strategy?

What do you when your website already publishes every word that appears in your premium print and digital publications for free? Um, well, uh … if you’re The Atlantic, you take the same content and put it another paid publication. The reason? Apparently, just because.

When The Atlantic launched its new weekly digital-only publication, The Atlantic Weekly, earlier this month, Senior Editor Geoff Gagnon told Folio, “We’ve already got a really good paid product that people can see for free, it’s called The Atlantic magazine.”

Digital Publishing Turns Things Around at The Atlantic

My assignment last Friday was to review the app created by The Atlantic, a 156-year-old publication that was born from the minds of Boston’s intellectual elite – hardly a publication you’d expect to be leading the way in any creation of the 21st century.

Network with Like-Minded Digital Publishers

Aside from three days of content on developing a digital publishing powerhouse, the Internet Marketing Intensive offers networking with like-minded digital publishers.

These networking opportunities have two major benefits:

The Holistic Approach to Digital Publishing

The Internet Marketing Intensive is characterized by the comprehension of its parts

The Internet Marketing Intensive is a holistic program. It’s designed to take all things digital, and put them in the context of your overall digital publishing strategy. This program isn’t a tactics course; it’s a strategy program.

If you must meet the needs of current digital marketing and publishing best practices…

Planning on Quitting Your Day Job?

Are you planning on a new start in the always-changing digital environment?

Developing an online business can lead you to financial independence through a growing medium. It can also lead to many headaches amid complete failure.

Are you prepared to start an online venture? Do you have the skills needed to stay relevant in Internet marketing and online business management for the foreseeable future? We’re in a time of great change and immense possibilities; big opportunities can spell success or downfall, and it’s all dependent on your Internet marketing knowledge and skills.

Managing Recent Digital Change

Some content publishers are having a hard time with the changes that take place in the digital age. New advances arise before others can be mastered and managed properly. Is this something you’ve experienced first-hand?

Of course, there are other online business managers and digital publishers who have developed new revenue streams reflective of the drastic change that has consumed the environment. Some of these are explicitly dependent on digital tools, while others have been developed as a way to diversify.

Digital media & the future: Meet digital publishing superstars

A rare opportunity to learn from the best in digital publishing

Many publishers of digital media will spend their entire careers and never meet the stars of their industry, let alone learn their secrets. This is your chance to avoid that fate. Mequoda’s Audience Development Summit 2012 delivers two of these stars, and if you’re there, you’ll learn digital publishing solutions to all your problems.

Improving Content and SEO

Need more ideas for better SEO? Search Engine Watch is a great place for endless amounts of info on all of your SEO needs. From tips on creating better content to latest news on everything SEO, Search Engine Watch is the place to be. Below are a few articles from them on different aspects of SEO. If your looking for improvements but not sure what you need to improve, scroll around search engine watch and I’m sure they will have something that will catch your eye.

Audience Development Needs to Focus on Tablets

Audience development is perhaps the most important skill digital publishers need to understand

Publishers are making great strides to get their digital magazine publishing up to par by offering single issues and digital subscriptions. And although this is a positive direction to go in, they may be missing some of the most crucial parts of their digital strategy.

Spanfeller to Address Bootcamp Graduates: Sell-Out Expected

With only one week to save and 12 seats left, Mequoda announces digital publishing luminary Jim Spanfeller as Bootcamp commencement speaker

Being a premier digital publishing event requires serious attention. Beyond polishing our content and preparing the most compelling up-to-date information, we’ve decided to bring another experienced publisher along for the ride.

Week in Review: May 21st, 2012 – May 25th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

The Holistic Approach to Digital Publishing

The Digital Publishing Bootcamp is characterized by the comprehension of all its parts

There isn’t only one piece to digital publishing that has to be understood. From how your going to create the best content, to how your going to distribute it to mobile devices, there is an entire digital strategy that needs to be addressed.

The Digital Publishing Bootcamp is one such program that focuses on the holistic aspect of digital publishing. It is designed to take all things digital, and put them in context of where they fit into your overall digital publishing strategy. It isn’t a tactics course; it’s a strategy program.

Business Plan Development

Order this new, 90-minute webinar on demand and experience a line-by-line look at a business plan template responsible for generating millions of dollars.

The Value of Digital Magazine Publishing

A clear example of the digital publishing’s profitability

Many publishers have been curious about the successes that digital publishing can create. We’ve presented you with some examples in the past, and are bringing you a new example to present the possibilities to you.

Magazine and web publisher Future, out of the UK, has shared the information that, “UK digital revenues made up for print revenue falls between October and December”.

Establishing a Magazine-Centric URL Structure

Legacy publishers have the opportunity to expand their brand by developing a magazine-centric URL structure.

In doing so, your magazine content can remain the center of your online activity, while your brand grows through the additional of digital channels.

Guardian’s nOtice Gives Edge to ‘Communities’

New Thinking Puts Spotlight on nOtice

We’ve come a long way from Paul Revere’s ride for dispensing community information. But the British are still coming, at least in terms of innovative ideas. Yesterday was the launch date for nOtice, a new tool from The Guardian, orchestrated to give the community message board a digital updating. The Nieman Journalism Lab wrote “Think Craigslist, with SoLoMo [the meeting of Social, Local and Mobile media] sensibilities.” They quoted Matt McAlister, the Guardian’s director of digital strategy: “‘…there have been loads of noticeboards created,’ and ‘people are starting to be a little bit more creative about it’ (using, say, customized logos and snazzy backgrounds for their sites).”

Vibrant Nation Wins Annual Mequoda Rocket Award

Stephen Reily of Vibrant Nation accepts the annual Mequoda Rocket Award, which honors the fastest growing Mequoda Gold Member website

September 20, 2011 (Waltham, MA)— The Mequoda Group awards growing special-interest online publishers each year with the Mequoda Rocket Award. The award is given away to the Mequoda Gold Member who has experienced the highest growth in total website traffic over a year’s span.

At the fall Mequoda Summit East 2011, Stephen Reily, publisher and CEO of Vibrant Nation received the award for leading an organization that experienced an 87.04% growth in website traffic between July 2010 and July 2011.

What to Know BEFORE Focusing on Technology

Know Your Objectives Before Becoming More ‘Social’

I came across an exceptionally good article the other day on a site called BNET, The CBS Interactive Business Network, titled “Want a Strong Digital Strategy? Stop Focusing on Technology” by David Rogers, a digital marketing strategist. (Yes, this is that CBS, the same entity behind “Two and a Half Men,” “Two Broke Girls” and the never-ending “Survivor.”)

Rogers’ main idea is that you should have your objectives clear before embarking on your Facebook/Twitter/LinkedIn/blog forays. “Are you trying to reach new customers?” he asks “Drive sales to current customers? Reduce your operating costs? Or introduce a breakthrough product or service? Today’s digital tools can be used for a wide variety of marketing objectives.”

Three Informative Tracks for a Complete Experience

Past attendees will tell you that editors, marketers and management professionals should attend a Mequoda Summit to get the full experience

Yesterday’s Mequoda Daily featured a conversation I had with Willie Vogt, the Corporate Editorial Director of Farm Progress.

The focal point of the interview was to see how Farm Progress, the popular long-standing publication, is handling the digital transformation.

Tips for Staying on Top of Social Media

7 sources that marketers, social media experts and digital strategy personnel monitor on a daily basis

Social media is effortlessly expanding. People of all ages have flocked to social networks so they can stay in contact with friends and family, work on advancements in their career or share content that they are passionate about.

For many online business professionals, it can be tedious to stay up-to-date with audience members and what the current trend is.

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