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Is Pinterest Becoming Even More Important for Publishers?

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via Pinterest

The image-heavy publishers among us have turned to Pinterest to build community and web traffic. Now, the social network is becoming more valuable, as an analytics dashboard has been introduced.

TechCrunch reports on the functions of the new Pinterest analytics dashboard. “It keeps tracks of all impressions, clicks, repins, and likes that a piece of content gets, as well as whether that content was a “Rich Pin” or a “Promoted Pin” to see how that contact performed.“

There is power in knowing what your audience is pinning. Some companies have focused product offerings based of the amount of interest generated on Pinterest. TechCrunch provides an example of a clothing retailer that brought a product design back after it had experienced a lot of attention on Pinterest and sold out of stock.

To learn more about Pinterest’s new analytics dashboard, visit TechCrunch.

Posted in Audience Development Strategy, Digital Publishing Trends

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