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Tag: techcrunch

Acquisitions Build Up Digital Publishers and Platforms

Our news of digital publishers acquiring new media entities continues, but with a few different looks today.

We start with American Media, which has acquired another magazine title from Wenner Media. NY Post reports, “American Media said it will acquire Men’s Journal from Wenner Media, marking the second magazine deal that the two companies have done in recent months.”

How Niche Websites Perform in Alexa’s Top 500

You might be surprised by the niche websites that top Alexa’s list of the highest ranking websites in the U.S.

A niche website is one that centers around a specific topic or area of interest. This doesn’t usually include general interest topics like news and politics, which everyone has a stake in, but more on the

Conde Nast Increases Multiplatform Publishing Appeal with Memberships

Print enthusiasts turn to tech properties to build multiplatform publishing empires through memberships and events
As Lucia Moses at Digiday put it, “In the quest for new sources of revenue, publishers have been launching subscription programs and events series.”

Moses reports, “Condé Nast’s Wired Media Group, consisting of Wired, Ars Technica and Backchannel, is going a step

LinkedIn Launches a Course Content Business Model

It’s no Trump University, but LinkedIn is getting into publisher territory swiftly with Linkedin Learning.
In April 2015, LinkedIn bought Lynda.com for $1.5 billion and this September they launched LinkedIn Learning, a subscription website for online skills training. This course business model that they stepped into is an entirely new revenue stream for them, and a new product

Snapchat Media: Changes to Discover

When it comes to Snapchat, media brands must reconcile the upside of the channel with its challenges. Or overcome the challenges and maximize that upside, take your pick. Most digital publishers would pick the latter, of course, and recent design changes could help them get there.

But, as TheMediaBriefing.com points out, the changes themselves could cause their own consternation – if not with magazine publishers, then possibly with users. As with any social media strategy, there’s a delicate balance. The question is, is it worth the trouble in this case?

We say yes, especially when the trouble is free or close to it. A little experimentation can go a long way. However, over-reliance on any platform can spell trouble.

Online Magazine Business News: Video, Social, Mergers & Acquisitions

Despite all of the ups and downs of digital publishing, the online magazine business keeps on cranking along, and companies like Time Inc. continue to set the pace with strategic partnerships. In addition, social media strategy gets a bit of news, and we relay word of more mergers & acquisitions.

How to Pitch a Press Release and Stand Out From the PR Firehose

For a very long time PR was pretty straightforward, and for many publishers, highly automated. The guidelines for how to pitch a press release started with writing your press release, posting it to your site, posting it to your PR distribution channels of choice, and waiting to see what happened. For bigger publishers, there may have been a PR agency involved, who would put in the elbow grease to get your press release seen. The future of PR is that elbow grease.

Ecommerce Content Strategy Taking Shape for Publishers

Earlier this week, we relayed news of tech network Purch’s Series C grab of $135 million, fueled largely by its prowess in mixing content and commerce. Purch’s success is a sign of the times. Ecommerce content strategy is a rapidy emerging consideration for many publishers digging for more revenue sources, but success doesn’t come easily: The formula is a tricky one to master depending on niche, platform, and audience, among other factors. Several companies have been in the news recently for the strides they’re making when it comes to ecommerce content strategy. Let’s take a look at articles from Women’s Wear Daily, TechCrunch, Digiday, and Capital New York.

Mobile App Users: In App Time Increases

With the popularity of mobile, it’s not surprising that TechCrunch is reporting that time spent in app has increased. This data comes from Localytics, and according to the article, “the average time people spend in their apps is up by 21% year-over-year, with music, health and fitness, and social apps showing the largest increases.”

Is Pinterest Becoming Even More Important for Publishers?

The image-heavy publishers among us have turned to Pinterest to build community and web traffic. Now, the social network is becoming more valuable, as an analytics dashboard has been introduced.

Fortune Mag, Money Mag Launch New Sites

Time Inc.’s Fortune and Money have officially split from CNNMoney.com, and each is publishing a new website, according to TechCrunch.

AOL Hopes Personalized Homepages Will Help Publishers

AOL plans on tailoring its publishers’ homepages to individual readers’ tastes, preferences, and habits without overstepping privacy lines, according to Journalism.co.uk.

Publisher Events Can Bring Challenges

Digiday surveyed some of the biggest – and most influential – names in the business to get a sense of how magazines are approaching the ethics of sponsored live events.

Google Releases "Top Heavy" Search Update

Search Engine Land is reporting that Google has released a new search algorithm update named “Top Heavy”. Barry Schwartz writes, “Matt Cutts, announced that Google has released a refresh of its Page Layout Algorithm.

Website Design Samples of Our 16 Archetypes

Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics will support higher revenue, lower operating costs and happier customers.

3 Tips on Digital Advertising

New technology brings advertising opportunities for digital magazine publishers

Along with digital magazine publishing, digital advertising has experienced changes over the past few years. Publishers and marketers have the opportunity to create ads capable of interacting and engaging users through an array of mediums.

Below I’ve listed three tips for creating digital advertisements that will help you get on the same page with consumers and marketers.

Content Snippets: A Way for Digital Publishers to Build a Bigger Audience?

There’s something interesting going on online. As long-form journalism finds a place and an audience digitally, there appears to be strong interest in succinct writing as well.

Take a look at Twitter, for instance. There are nearly 3 billion tweets produced each week – all of which are 140 characters or less.

Potential in Digital Magazine Publishing Engagement

Tablets are leading to interesting digital magazine publishing engagement from users

Digital publishers have been looking for clear indications on how audience members are using tablets to interact with their content.

With the same hopes, I looked at a few of our own stats in addition to looking at the information shared by other reputable sources around the Internet.

Are Your Editors Likable?

As editors of a marketing blog, it’d be easy for us at Mequoda to shout numbers and research quotes all day long. Thankfully, we “do all our own stunts” as they say, so every bit of marketing advice we give out comes with a story of how we discovered it (or at least who told us about it). Personally, I get pretty pumped about my research and I hope most of my posts reflect that. After all, when you spend days, weeks and months coming up with the strategy—why would I short-change on the story? Shouldn’t I be excited to share it, and not water it down in bullet points?

Google Digital Newsstand & 2 Other Industry Myths

With so much bad information in the marketplace, many publishing industry CEOs are making bad decisions about their digital magazine publishing strategies

I had the pleasure of spending the evening recently with a group of publishing industry colleagues – most of them company CEOs. Unsurprisingly, the conversation turned to digital publishing, digital newsstands, and the programs offered by Apple, Amazon, Barnes & Noble, Zinio, and the rumored Google Digital Newsstand.

Google Starts Indexing Comments – All of Them

Three ways to take what Google has given you and make the most out of it

Parents have been telling their kids for years not to post anything on the web that they wouldn’t want an employer to see. And drunken college photos and angsty teen blog rants may have been all they needed to worry about in the past, but there’s a new embarrassing identifier in town, and those are blog comments.
While unhappily embarrassing for college students, this update is great for business…

Tips for Staying on Top of Social Media

7 sources that marketers, social media experts and digital strategy personnel monitor on a daily basis

Social media is effortlessly expanding. People of all ages have flocked to social networks so they can stay in contact with friends and family, work on advancements in their career or share content that they are passionate about.

For many online business professionals, it can be tedious to stay up-to-date with audience members and what the current trend is.

A 4-Part Checklist for Webifying Landing Pages

Landing page templates that use technology should enhance the sales message, not replace it

Ten years ago, Internet users were completely comfortable and happy to use the web as a reading medium. Websites that were purely text and simple images were enough to get their engines running.

These days, even six year-olds would scoff at the simplistic web pages we used to consider acceptable. Websites with no graphic design or style sheets aren’t taken seriously, and in most cases, probably still bear an old copyright of 1999 if you look close enough.

New Media Trends: Apple Does It Again

What really amazed me about this whole announcement was how much buzz Apple created in 24 hours. It seemed every newspaper, blog, tweet and status update I read on Monday mentioned it. I mean they really got the word out. How’d they do it?

First, the cryptic message on their homepage Monday sent news and media outlets in a tizzy about what Apple might announce – Will they integrate with social media sites? Maybe an iTunes software redesign? Did they finally get The Beatles catalogue? There were many speculations. Then it went viral, all over Facebook and Twitter.

Tuesday morning the official press release went out and the world was informed that The Beatles could be found on iTunes. Once again, news and media outlets wrote about it and social media spread it around.

This is not really a new media trend, this is Internet marketing at it’s best.

Set Your Blog Up on Kindle

A free way to become part of 2010’s new media trends

Web 2.0 Expo Notes: Customer Service is the New Marketing

Lane Becker of GetSatisfaction.com talks about the online world where loyalty = profits & satisfaction = growth

Is a Social Network Right For Your Online Publishing Business?

Any website where the users can talk about themselves, or about particular subjects, and where the content is organized by user and subject matter is a variation on the social network theme. Social networks are incredibly popular and drive huge amounts of traffic, but the challenge we’ve seen is that when users are on social networks, they don’t tend to click on ads or buy products. They’re there to socialize and don’t seem to be very responsive to other offers.

9 Best Social Media Marketing Sites for Publishers

How to use social networking sites to create buzz, an online community, and more traffic to your website

MySQL devoured by Sun Microsystems

As big fans of the open source movement, we were very enthused to hear that MySQL was recently picked up by Sun Microsystems. As defined by Wikipedia, the basic program runs as a server providing multi-user access to a number of databases and was previously owned and sponsored by a single for-profit firm, the Swedish company MySQL AB. The project’s source code is available under terms of the GNU General Public License, as well as under a variety of proprietary agreements.

A tool for keeping track of your competitors

If you have the ambitious combination of competitive nature and a proactive approach to business, you might be interested in a new Web 2.0 application called RivalMap.

RivalMap is an online application derived from the valuable feedback received by users and enterprise pilot customers of Competitious. Competitious is a similar application that’s “an easy, confidential way to discover and share competitive information collaboratively across your organization, and keep your company competitive”. It’s surely a great way to quickly list your competition and start finding news and traffic stats about them, but RivalMap takes the next step.

Amazon’s Kindle, a wireless reading device, is sure to catch fire with early adopters.

But how will Kindle arouse long-term consumer interest when the Sony Reader hasn’t? The answer is in the online publishing strategy of the major news media.

On Monday (Nov. 19, 2007) Amazon.com introduced Amazon Kindle, a portable reader that wirelessly downloads books, blogs, magazines and newspapers to a crisp, high-resolution electronic paper display that looks and reads like real paper, even in bright sunlight.