SEO Preparedness: Focus on Audience Engagement

Tips on appeasing Google Penguin’s algorithmic changes

Google changes have been a popular topic as of late throughout the industry. Digital publishers and content marketers seeking safety from the wrath of Google have a few options.

There are numerous SEO professionals studying the effects of Google’s algorithmic changes and the reasons why websites get hit so hard. These penalties sometimes account for a loss in over 80% of overall website traffic.

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The first couple things you should know about Google Penguin:

-Google desires enhanced engagement. Signals of negative engagement like extremely high bounce rates, thin content, and a lot of affiliate marketing links could lead to a loss in traffic.

-Links from your site should direct to other reputable content providers.

Another good resource comes from Search Engine Watch. The article supplies you with content directly from Matt Cutts, the head of Google’s web spam team.

Learn more information on updated SEO tools, advice & tips in this article from Ryan Nicholas, or join us on June 28th for our live 90-minute Playing Nice with Google Penguin webinar.


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