Online and at the newsstand, in readers and in revenue, The Atlantic Monthly outdid itself during the first quarter of 2014.
According to a press release sent to the Magazine Publishers of America, The Atlantic saw a 39% spike in ad revenue across all platforms year over year. In addition, TheAtlantic.com welcomed 16.6 million unique visitors in March alone – up 34% – while the January/February issue outsold its 2013 counterpart by 55%.
“We are officially off to the greatest revenue start to any year ever in the history of The Atlantic,” Publisher and Vice President Hayley Romer said in a statement. “We’re only seeing the momentum continuing to build.”
What’s their secret? Strengthening and expanding content, of course.
TheAtlantic.com recently launched Atlantic Features, a showcase for the best of their best writing and reporting. The magazine has also supercharged the site’s video channel, in the process hiring more staff.
Legacy magazines lamenting the state of publishing: Take note!
Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? Download a copy of our 2018 Mequoda Magazine Consumer Study for FREE instead, to find out how you can improve your digital magazine rapport with subscribers.