“I simply don't understand the opportunity,” one veteran magazine publisher told me at a recent industry conference. “My magazines are sponsor-driven. My issue archive includes hundreds of back issues. I
We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.
These predictions are important,
While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers
Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you'll use to build a loyal audience and the premium minimum information
The latest publishing trend isn’t just about magazine publishing in general. It’s a digital publishing trend: Launching digital-only magazines without legacy print publications behind them.
Mequoda has a client who is
We currently operate more than a dozen digital magazine publishing systems in partnership with some of the country's leading content brands including Prime Publishing, Yankee Publishing, and Cabot Heritage Corporation.
One of the most profitable subscription website business models is a magazine subscription website.
It's not because it's cheaper to build, or brings in substantially more revenue than other business models,
When we talk about multiplatform publishing, some publishers think we're talking about the difference between laptops, desktops and tablets. But those are simply the devices we deliver content through.
If magazine libraries and magazine memberships are being combined with magazine subscriptions to transform the publishing industry into a growth medium, magazine libraries are the nexus of this trend.
Digital magazine publishers stay competitive and relevant to their audiences by presenting the best experiences possible. We watch constantly as experiments are made in the digital publishing industry to reach
Mequoda and WPR partner with a performance-based revenue-share relationship to grow subscription business
As one of the world’s most authoritative sources on world politics and international relations, World Politics Review (WPR) has been
2018 Mequoda Magazine Consumer Study predicts digital magazine readership as a percentage of all magazine readership will break 40% in 2020.
BOSTON, JUNE 15, 2018—Mequoda ran its first ever digital magazine