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Digital Marketers Moving Towards Programmatic

via eMarketer

via eMarketer

Are you surprised at how quickly the adoption of programmatic advertising is moving? eMarketer is reporting on a survey conducted by Chango. According to the article, out of marketers in North America and the UK, 75% are already using programmatic ads. 18% of that includes marketers who have been using programmatic advertising for more than two years.

So why is there a major shift to the use of programmatic ads? “More than eight in 10 respondents cited better targeting opportunities across devices and platforms, and 77.6% said they saw increased ad performance with programmatic.”

Of course, programmatic ads aren’t perfect, and they aren’t the end-all-be-all for digital marketers or digital publishers either. According to the article, “Two-thirds complained about problems with measuring their results, and integration of data from multiple resources or devices were also a problem for majorities of respondents.”

Read more about the growth of programmatic advertising at eMarketer.

Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? Download a copy of our 2018 Mequoda Magazine Consumer Study for FREE instead, to find out how you can improve your digital magazine rapport with subscribers.

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