We know that desktops are still popular devices for consuming digital video content. We also know that the mobile market is growing quickly.
A new study from Ooyala takes a look at how people are watching digital video content worldwide. The company particularly looked at the devices being used and the amount of time spent watching digital video.
“Mobile phones were used more for short-form video than tablets. In all, 52% of time spent watching digital video via mobile phones involved content 10 minutes or shorter, making the smaller-screen devices the only ones where this range took the majority.”
For long videos, which includes content 10 minutes or longer, connected TVs ranked highest with 80% using them. Tablets ranked second with 68.3% and desktops came in third with 63%. For video content 30-60 minutes long, tablets came out on top with 23.3%, just narrowly topping desktops at 21.8%.
Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? Download a copy of our 2018 Mequoda Magazine Consumer Study for FREE instead, to find out how you can improve your digital magazine rapport with subscribers.