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Tag: digital video

30 Great Sources for Magazine Trends

We aim to be one of the best sources for magazine trends online, but we do it with a whole lot of help from our brothers and sisters in the industry.

Below we’ve compiled a list of the best portals, the best influencers, and the best reports on magazine trends available online. If you have more to add, please share your favorites with us in the comments.

Multiplatform Publisher Condé Nast Looks to Sell Three Major Magazines

Another major multiplatform publisher is in the process of making moves to unload some of its magazine titles. Today we look at Condé Nast, the company’s move to sell popular magazines, and its strategy going forward.

Publishing Website Strategy for Advertising Presents Changes

Advertising and website strategy evolves as publishers find the best channels, advertisements, and processes to follow. Today we’re looking at some new elements to online advertising.

Updates on Google’s Role in Audience Development for Publishers

Google has been a major source of audience development and paid advertising for years. Today we are looking at some recent news from the search giant, that may be helpful to content publishers.

15 Reports About Digital Magazine Publishing You Should Bookmark

We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.

These predictions are important, as they help publishers better prepare for the future. What’s more interesting, however, is discovering how people who are already consuming digital magazines are enjoying their experiences.

Growth, Redesigns, and Digital Magazine Launches for New Media

A digital magazine can develop from many places. Once media companies see the value in their content and realize how they can build their audiences with this content, then the opportunities develop.

Multiplatform Publishing Audiences Grow for Mobile and Video

Data helps seasoned multiplatform publishing professionals better understand where their time and efforts can pay off the most in terms of audience engagement and revenue generation.

Subscription Website Publishers Expand Programs, Open to New Opportunities

News from subscription website publishers are focusing on enhancements of subscription offerings and tools, with the intention of turning more casual audience members into paying supporters.

Audience Development Through Personals, Opinions, Videos, and Mobile

We begin with The Huffington Post, which has shuttered one of its audience development tools to focus on other ones. MediaPost reports, “The Huffington Post announced it would discontinue its Contributors Platform, launched in 2005.”

Major Publishers Go Head First Into Video for Audience Development

Using video for audience development is more commonplace for major publishers today and this is leading to big audience gains. Today we’re visiting stories on two major publishers and how video has helped their audience development and marketing options. We also look at important news from Facebook.

Audience Development Evolves with Industry Standards, Engagement

The evolution of audience development comes through the evolution of online tools, social networks and communities.

Today we’re looking at some recent news for audience development, including a set of standards being shared by the Media Rating Council (MRC).

Content Publishers Partnering With Social Channels for Greater Reach

Content publishers at Hearst, Time Inc., and Bonnier are creating new partnerships with Alexa, Twitter, and Skype, respectively
We’re seeing some of the biggest content publishers utilizing partnerships to build upon their large online audiences. Today we’re looking at these partnerships and what they mean for the publishers involved.

We begin today with Hearst, who has partnered

Video Grows as an Audience Development Tool for Publishers on Twitter and Snapchat

The technology behind digital video has come a long way. Now, the ability for publishers to use digital video as an audience development tool has reached new heights. Today we look at how publishers are using video more, and the changes coming to the medium.

Hires and Promotions for Digital Publishers at New Yorker and Others

Today we’re reporting on digital publishers bringing in new talent to strengthen their organizations.

We begin with New Yorker, which has brought in a superstar from BuzzFeed to be the director of newsletters. AdWeek reports, “The New Yorker has snagged BuzzFeed’s director of newsletters to lead its own newsletter efforts. Dan Oshinsky will join the publication from BuzzFeed on Aug. 7 to serve in the same role there. It’s a new position at the New Yorker, and one that will see Oshinsky working with a wide array of New Yorker staff, from editors to designers to product team members, as he takes charge of New Yorker’s current slate of newsletters, including its million-subscriber-strong the Daily, and works on creating new ones.”

Publishing Websites Evolve with More Products, Digital Videos, and More Ad Exposure

Christian Science Monitor pushing new digital product; Time Inc. to launch new digital video service for publishing websites; Vice benefits in ad exposure with redesign

Many changes come to publishing websites through redesigns and rethinking of strategy.

We see this in a variety of ways and begin today’s news with a new subscription product from Christian Science Monitor and the high expectations for it. Nieman Lab reports, “…The Monitor launched Monitor Daily, a daily news digest of five pieces of content (stories, videos, graphics), plus one editorial and “one clearly labeled religious article offering spiritual insight often related to the news,” that will be emailed to subscribers each weekday at 6 p.m. Boston time. Each article can either be read in “30 Sec. Read” form — a summary that still has a clear beginning, middle, and end — or expanded to a full edition that is estimated to take about 50 minutes to read. The Daily is also on the Monitor’s website and available as audio (read by Monitor staff) to stream or download.”

Audience Development in the Age of Digital Video

Audience development is a major umbrella term online. There are a variety of ways online publishers develop audiences online, from content partnerships and social media to email and press releases. Today we’re taking a look at the use of digital video as an audience development tool, and media brands that are engaging with it.

Acquisitions Allow Multiplatform Publishers to Move in Different Directions

We see many acquisitions in the media industry. Multiplatform publishers look for the best opportunities to evolve, expand, and reach their audiences where their audiences are. Today we look at some recent acquisitions in the media industry.

We begin with Hour Media Group’s recent acquisition of Emmis Magazines. Folio reports, “Emmis Communications is nearly out of the publishing business. The struggling media company sold Atlanta, Cincinnati, Orange Coast, and Los Angeles magazines to Hour Media Group LLC. The deal closed yesterday for $6.5 million.”

Digital Growth Experienced by Digital Publishers and Marketers

Time Inc. digital revenue grows; TEN focuses on building content strategy; Mobile header ads experience growth for digital publishers
Digital publishers experiencing growth is a topic we love to discuss, and today we’ll start with a look at Time Inc., which has experienced a variety of growth as of late.

New York Post has the story, which

When Closing a Print Magazine, Look to Your Assets

When a print magazine closes, a world of opportunity opens for its portal
A few weeks ago Conde Nast announced that they’d be closing the print arm of Self magazine. And after their single-copy sales dropped from 148,055 to 44,000 over the last two years, who can blame them? If you think about all the strings that

Online Publishing Strategies: Video, Events, and More

Online publishing strategies have grown exponentially since digital magazines have transformed the industry. It is, after all multiplatform strategy, and media companies are wise to maximize as many channels as they can, from video to white papers to podcasts to events to the online magazine library.

Creative Video Ideas Publishers Are Using That You Can Too

We’re surrounded by a goldmine of creative video ideas in magazine publishing – which one will inspire you?
I sit here writing this as I just finished watching six videos in a row on Vogue’s site, all 73-questions long, about celebrities I don’t have an interest in, in a format that felt heavily scripted.

I don’t know

Magazine Marketing Strategy: Ad Study Shows Publishers in Strong Position

New Nielsen Catalina multi-year media survey yields some interesting results on magazine marketing strategy
When we talk magazine marketing strategy, typically we’re talking from the point of view of publishers. But advertisers have a magazine marketing strategy, too, of course – to begin with, it involves whether to buy ads in magazines at all. Well, with

Online Video Publishing: Pluses and Minuses for Digital Magazines

Online video publishing, especially when taken in tandem with mobile advertising, is arguably the most alluring revenue opportunity to come along for digital magazines in a long time.

But, like any other opportunity, it must be seized and maximized, not squandered with poor practices and a lack of strategy. Coincidentally, establishing best practices and tactical standards is exactly the sort of thing we do here at Mequoda, so if you have any questions about implementing a system and creating robust but flexible content, give us a call.

But in the meantime, check out MediaPost’s coverage of online video publishing and more. We’ll start there on this Monday!

Digital Publishing Market News: Time Inc., Harris, Bisnow, and More

Recent headlines reflect the highs and lows of the digital publishing market; plus skepticism on whether Facebook Instant Articles is using its powers for good
The digital publishing market moves fast, and it’s not always the smoothest ride. There are successes, failures, and floating questions; good decisions, bad ones, and others on which the jury’s still

Want to Create a Magazine Online? Think Video and Subscriptions.

If you came to this website for help on how to create a magazine online, congratulations: You couldn’t have picked a better place. That’s just one goal the Mequoda System will help you reach, and it’s just the beginning of new growth for your company.

Imagine a world-class chef going through your leftovers and digging through your pantry to make you a dinner. If you threw together a bunch of ingredients with everything else you have going on, chances are that meal leaves a bit to be desired. When the chef does it, what results is a mouthwatering feast you never thought possible.

We are that chef. The ingredients are nearly limitless – they include everything from your portal to your email newsletter to your social media strategy to video and subscriptions. When we say multiplatform strategy, we mean it.

Magazine Readership Statistics: Conde, Women’s Health, Forbes

Surveying the latest magazine readership statistics and audience development from the top digital publishers; plus, latest personnel moves
Magazine readership statistics are by definition a key in audience development, but they also go hand-in-hand with generating digital advertising revenue. The best sets of stats – which include advanced data, personalization, preferences, and cross-device targeting – go

Online Ad Revenue Up, but Bots Are Stealing Some of It

Have you noticed an uptick in your online ad revenue?

If so, take pride in keeping pace with the rest of the industry. 2015 has seen a jump, from several sources.

If not, don’t despair: 2015 has also seen a jump in the spread of bot activity, leeching online ad revenue from publishers and other brands.

MediaPost has articles on those digital publishing trends and more. Let’s see what they have for us to start the week!

Media and Publishing Updates: Branded Content, Facebook, and Big Moves

There aren’t many industries as exciting these days as media and publishing, which rivals even the tech sector for growth opportunity.

Each week brings with it a new advancement, revenue stream, and shakeup. For every failure, there are that many more successes – or at least startups. The revolving door has never swung around faster or more frequently. As brands strive to become publishers and social media platforms strive to become everything to everyone, content is not only king, it’s ascending to emperor of the galaxy. The industry news can be hard to keep up with!

Luckily, we have sites like MediaPost to make sense of it all. Let’s take a look at some of their recent coverage on hiring trends, Facebook’s appeal for at least one legacy publisher, and the latest mergers & acquisitions.

What Are the Colors of Online Marketing Success?

If you take a close look at the most visited sites on the Internet, you’ll see an interesting phenomenon. They all seem to use the same four colors.

It’s true. Many websites use the same basic color scheme with slight variations. Usually those four colors include two shades of blue, a shade of gray, and a shade of yellow or ochre.

White is the predominant background color, with a pale blue coming in second.

Publisher Revenue: Video, Programmatic, Targeting

If there’s one thing all digital magazine executives can agree on, it’s that there are never enough publisher revenue opportunities.

Settling on just one is out of the question, and even once you’ve established several, they’re continually changing. Digital advertising, for instance, is currently facing ad blocking and ad viewability issues. And audience development isn’t just about successful content anymore; it’s about successful cross-device targeting. And video? Wow – just try to keep up with the advances, both in terms of technology and monetization.

These are just a few examples – today’s publishers have to stay on their toes. Luckily, we have industry monitors like Publishing Executive to help us out. Let’s take a look at what they’ve been covering in recent weeks.

Mobile Spending to Make for Half of Digital Ad Sales in 2015

It was only a matter of time until mobile spending overtook desktop, but that moment is rapidly upon us; plus, personalization, video, and more
Mobile spending is a rolling freight train spilling over with cash at this point, and it’s arriving at the station a little sooner than expected. This year, mobile ad sales will pass

Niche Magazines: The Future of Publishing Is Now

The power of traditional media companies is diluted these days, as legacy publishers struggle to keep up with the proliferation of content across the World Wide Web. Print is an endangered species, and audiences are in control with countless options available to them. A select few digital magazines can command massive traffic by sheer reputation, resources, and reach. But what about the rest of us? What can small or midsized digital magazines do, those regional titles that make up the vast majority? They can become multiplatform niche magazines – the model that is revitalizing the industry.

Monetizing Social Media: Bloomberg’s Strategy

Monetizing social media by converting side-door traffic into subscribers is one of the most important challenges publishers currently face. Convincing curious visitors to sign on as customers via quality content that’s skillfully distributed and diversely packaged requires patience, experimentation, and diligence, but it’s well worth the effort when those additional revenues start rolling in. Remember: It’s not the number of likes that define social media strategies; it’s the the level of audience development that will drive true reader engagement. Easier said than done, of course, but let’s take a look at how a legacy publisher like Bloomberg pulls it off, via Digiday, along with some other relevant recent articles.

Is Digital Advertising a Bust? 6 Ways to Fight Conventional Wisdom

Over the past few years, publishers have been wringing their hands over the failure of digital advertising to come to their rescue as print advertising revenues continued to evaporate. You had to look hard to find the occasional glimmer of hope.

Readers of Digital Magazines Split on Most Important Format

Tablet, print, or web? The data shows that magazine consumers are split on their magazine format preference. The web edition showed a tiny edge over print and tablet editions, but at this stage of the game, digital magazine consumers seem relatively equal on their preference for tablet editions versus print editions versus web editions.

The Growth of Multi-Platform Advertising

“Imagine a world in which advertisers can seamlessly serve data-driven ads to the right user at the right time across channels and devices,” writes LiveRail Head of Client Services, Vijay Balan.

“Publishers, partnering with third-party data partners, layer extra data over their unique viewer profiles and get a clear look at who their audiences actually are, allowing their advertisers to get the targeted results of their dreams. … Now wake up. Look around. Is that how it really works? We didn’t think so.”

Mobile Magazines Must Simplify to Solve Problems

Mobile magazines face cascading challenges when it comes to monetization. User behavior, tech headaches, newsstand confusion, and advertising demands can complicate the implementation of a platform that – regardless of any hurdles – simply must figure into your plans in one way or another. At Mequoda, we believe in breaking down that process to ease the transition and maximize your revenue potential. Our Mequoda Method has helped hundreds of mobile magazines not only establish themselves, but also succeed beyond expectations. In a recent article for Publishing Executive, president of PSCS Consulting President Linda Ruth lays out her own plan of attack for mobile magazines … and deploys one of our terms in the process! Let’s start there today.

Video, Ad Viewability Define Recent Digital Efforts

Video ad viewability continues to be a crucial part of multiplatform publishers’ plans, particularly if you’re working under an advertising-reliant revenue model, of course. But even if you’re not, solid video viewability can help keep visitors on your site, secure subscriptions, and sell other products. Here’s a sample of recent articles from industry magazine Min that touch on the topic of video ad viewability and others.

Online Video Distribution at the Top of Publishers’ To-Do Lists

Quality content built for repurposing: check. Multiplatform tactics like free downloadables, a blog, and live events: check. A relentless social regimen: check. You’ve crossed off all of these items as you grow into a formidable media company, but there’s always another milestone on the horizon. These days, the task at hand is online video distribution. We came across five recent articles in Adweek that take a snapshot – or “screen capture,” if you will – of the current business environment for publishers and other industry players when it comes to monetizing video content.

Mobile Publishers: Advertising + Video Trends

eMarketer is full of new data for mobile publishers and multiplatform media companies this week. Here are five stories of interest for digital magazines and other brands:

10 Types of Web Videos that Work for Publishers

Today’s new media landscape can be utilized to better serve your business

Have you embraced new technologies and trends within the online publishing environment?

By now we’ve all heard about the benefits of online components like social media; Facebook, Twitter, LinkedIn and Google+ are all utilized to build closer relationships and portray a sense of transparency. Yet, the technology that can be used and shared on these social platforms is often overlooked.

Digital Publishing News: Audience Records, More Aggregation, Viewability

Rounding up the latest digital publishing news reveals that several trends are sustaining themselves in the early months of the new year. Multiplatform audiences, driven by mobile, continue to grow. Repurposing content is keying expansions and launches. Ad viewability – video ad viewability, especially – is at the forefront of both brands and publishers.

TabletTV Comes To San Francisco

We’re seeing major advances in tablet technology come to life before our eyes.

How Mobile Video Is Consumed

We know that desktops are still popular devices for consuming digital video content. We also know that the mobile market is growing quickly.

Digital Video Consumption Of US Internet Users

The growth of digital video is palpable for many digital publishers. Video can be a desirable addition to content offerings, as digital video is being consumed on a variety of devices.

Time Inc.’s Multiplatform Publishing Presence

In the process of becoming bigger in multiplatform publishing, Time Inc. has put effort into building cross-platform collaborations.

Digital Ad Revenues Higher Than Ever

There’s a major surge in digital advertising. Mobile digital advertising has grown significantly and the digital revenue being generated is higher than ever before. Talking New Media reports on new data from IAB.

Where Digital Ads Are Most Effective

Do you know where your digital ads are the most effective? This is something that digital publishers and digital marketers have considered, if they have taken the effort to create and disseminate such ads.

Digital Video For Digital Publishers

If video is a good medium for your audience, it can help drive more website traffic and more engagement. Of course, digital video content isn’t for everything, but some digital publishers are using it successfully.

‘FADER’ Getting More Active In Digital Publishing

FADER, the music and lifestyle magazine, has hired a vice president of content and an editor-in-chief, reports Folio.

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