via eMarketer
So many pundits like to talk about the value of email every year. Each year when this happens, someone writes about the death of email and how it’s not going to be a valuable source of communication going forward. Each year this happens, it seems that the hype is unwarranted.
Now, however, we have a different approach. eMarketer is reporting that the mobile management of email is on the rise in the UK, which means that mobile is a key component to the containing relevance of email.
According to the eMarketer article, research from Direct Marketing Association UK (DMA UK), fast.MAP, and DBS Data show that “there have been notable increases in the number of people using their mobile devices to read the subject lines of emails and even open them.”
In August, only 10% of respondents had opened their email on smartphones, whereas 17% opened their emails on smartphones in September.
Read more about email and mobile at eMarketer.
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